Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Marketing Research Articles Related to Exit Interviews

Marketing Research Articles Related to Exit Interviews

Showing items 1-2 of 2.

Sort

Refine Search

Date

Login required for most articles published within the last three years

Natural, neutral or funky? The impact of venues on research participants

Published
January 2014
Author
Maya Middlemiss
Abstract
The author looks at how research participation is affected by the venue and uses exit-survey data from Saros Research to assess the pros and cons of natural, neutral and creative settings.

Use research to keep customers happy and management well-informed

Published
October 2008
Author
Paul C. Lubin
Abstract
Researching the customer experience can and should involve the use of many methodologies. The author looks at mystery shopping, exit surveys, online and mail surveys, among other methods, and how they can be used to create a full picture of customer interactions with a company.