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Marketing Research Articles Related to Field Management Services

Marketing Research Articles Related to Field Management Services

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An overview of business-to-business research in China

Published
November 2008
Authors
Matthew Harrison and Alaric Fairbanks
Abstract
The authors outline a brief history of business-to-business research in China and then explore trends in the use of various techniques while offering tips on what kinds of information can be obtained through research.

Factors to consider when choosing field management companies

Published
June 1992
Author
Maura Isaacs
Abstract
Researchers are increasingly turning to field management companies to increase their productivity while trimming their costs. This article presents criteria to help decide field management is right for a company and which field management company best suits your specific needs.

Field management: a better mousetrap

Published
June 1992
Author
Pam Bruns
Abstract
This article discusses the increasing role of field management companies in implementing research. Field management companies provide an alternative to hiring full-service companies that would require paying for design and analytical talent not needed on a particular project.