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Marketing Research Articles Related to the Film and Movie Industry

Marketing Research Articles Related to the Film and Movie Industry

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Reducing survey bias by capturing actual moment contexts

Published
February 2015
Authors
Zachary A. Schendel, Frances James, Sarah Reneau and Dave Decelle
Abstract
Netflix researchers explore the differences between e-mail and push-notification smartphone surveys in capturing in-the-moment responses to questions about video-viewing choices.