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Marketing Research Articles Related to Bulletin Board Focus Groups

Marketing Research Articles Related to Bulletin Board Focus Groups

Showing items 1-20 of 47.

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Successful online qualitative market research

Published
July 2001
Author
David P. Bradford
Abstract
Every research methodology has its challenges. Using research studies for support, this article addresses online qualitative market research, including a comparison to traditional methods, moderators and recruitment.

Respondents share their thoughts on participating in online bulletin board research

Published
July 2002
Author
Theo Downes-Le Guin
Abstract
As a method for conducting qualitative research, online bulletin boards continue to grow in popularity. This article discusses how participants feel about this new approach to giving qualitative feedback, including convenience and discussion quality.

Trouble getting teens to talk? Online bulletin boards are GR8

Published
June 2003
Author
Mindy Predovic
Abstract
Today’s young adults have developed a whole new way of communicating - almost another language! So when you want to research teens, go to an environment where they feel at home: go online. This article discusses online bulletin boards as a research method for communicating with teens.

Analyzing the words people use in online dialogs

Published
January 2004
Author
Peyton Mason
Abstract
By analyzing transcripts of online focus groups, researchers can uncover a respondent’s unspoken motivations and feelings, which can in some way compensate for the lack of visual feedback such as body language, which is not observable online.

Trade Talk: It was an eventful Event

Published
December 2004
Author
Joseph Rydholm, Quirk's Editor
Abstract
A report on the 2004 IIR Market Research Event in San Francisco.

A comparison of traditional and online focus groups

Published
January 2005
Author
Mattew Towers
Abstract
Bulletin-board focus groups have been gaining in popularity and the author attempts to challenge some of the beliefs about in-person groups while exploring some of the less-documented attributes of the bulletin-board approach.

Consumer Electronics Association uses online qualitative to get the 411 on kids and their phones

Published
February 2006
Author
Tara Hutton
Abstract
A week-long online study, in which respondents used blogs to record their phone usage and related experiences, helped the Consumer Electronics Association see how important cell phones are to pre-teen and teenaged kids.

Maximizing qualitative research with teens

Published
February 2006
Author
Christine Efken
Abstract
A step-by-step guide to conducting research with teens, from choosing the methodology through recruiting and the actual interviewing.

The fusion of Web 2.0 and contextual research methods creates the opportunity for something new

Published
July 2006
Author
Steve August
Abstract
Online-based immersive research draws from a number of offline approaches - ethnography, longitudinal qualitative studies and contextual inquiry - and blends them, taking advantage of the capabilities offered by Web 2.0. The goal is to capture participant experiences as they happen and make them meaningful in the context of a business question.

Online in-depth proves its promise

Published
May 2005
Authors
Steve August and Kimberly Daniels August
Abstract
The authors profile an online project that used blogs and other text-based methods to conduct research with moms and dads. Among the goals of the Parenthood Project was to investigate how deeply engaged respondents would be in such an online environment and what level of emotion they would express.

Qualitatively Speaking: Using pre-work to boost the value of online discussion boards

Published
December 2006
Author
Trish Lenahan
Abstract
The author outlines her firm’s experiences assigning advance homework projects to respondents to online group discussion boards. The projects can help build share experiences and communities before the formal discussion starts.

Users of text-based online qualitative talk about its capabilities, limitations

Published
January 2007
Author
David P. Bradford
Abstract
The author interviewed several moderators to get their takes on the strengths and weaknesses of text-based online qualitative. Applications of online qualitative and how to handle various situations and factors are also explored.

Part I: 16 ways to improve moderating

Published
May 2007
Author
Berni Stevens
Abstract
The author offers 16 tips for improving online moderating, from ways to encourage and enhance respondent communication to how to deal with problem respondents and what conversation styles work best in the online setting.

Software Review: Itracks Online Focus Groups and Bulletin Board

Published
December 2007
Author
Tim Macer
Abstract
In his review of Itracks Online Focus Groups and Bulletin Board, two applications for conducting online qualitative research, author Tim Macer says the programs are intuitive and easy to use.

Technology brings efficiency, opportunity to qualitative researchers and clients

Published
May 2008
Author
Steve Richardson
Abstract
QRCA members explain how current technology helps them conduct more effective qualitative research. Profiled tools include online bulletin boards and Webconferencing.

The rules change when conducting focus groups for business to business research

Published
December 1989
Author
Nick Calo
Abstract
Given the idea that “people are people,” one might assume that the strategies used for consumer focus groups would apply to business-to-business focus groups, but this is not the case. This article offers strategies and considerations for conducting business-to-business focus groups, including playing dumb, allowing the client in the group room, anonymity, confidentiality and a quantitative follow-up.

Qualities of a Master Moderator

Published
December 1989
Author
Naomi R. Henderson
Abstract
A key element in focus group success is the moderator. This article focuses on qualities of “Master Moderators”—those who have mastered the key skills and techniques that lead to effective group interactions.

Choosing the right approach comes down to serving each project's needs

Published
July 2008
Author
Sonya Turner
Abstract
With many methods available, each with its own pros and cons, determining which form(s) of online qualitative to use - from bulletin boards to communities - comes down to a matter of project needs.

Are researchers ready for Web 2.0?

Published
July 2008
Author
Steve Richardson
Abstract
Web 2.0, characterized by more consumer-generated content and more interaction between and among Web users and Web sites, has affected some forms of qualitative research and forced research providers to adapt accordingly.

Software Review: Revelation qualitative software platform

Published
July 2009
Author
Tim Macer
Abstract
Pros • Excellent range of tools for building structured participatory exercises online • Simple interface for moderators and participants • Automated release of invitations and reminders • Hosted solution that works on most platforms Cons • Fairly expensive • Unfamiliar and challenging method for clients to accept