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Marketing Research Articles Related to Bulletin Board Focus Groups

Marketing Research Articles Related to Bulletin Board Focus Groups

Showing items 1-20 of 47.

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A comparison of traditional and online focus groups

Published
January 2005
Author
Mattew Towers
Abstract
Bulletin-board focus groups have been gaining in popularity and the author attempts to challenge some of the beliefs about in-person groups while exploring some of the less-documented attributes of the bulletin-board approach.

A report on the 2009 Globalpark Market Research Software Survey

Published
July 2010
Authors
Tim Macer and Sheila Wilson
Abstract
This time around, results show that larger research companies are leading the charge when it comes to adopting mobile research techniques and, in spite of all the industry buzz, online communities have not yet taken off.

An analysis of the past 20 years of client-side research buying

Published
October 2011
Author
Emily Goon, Quirk's Content Editor
Abstract
Two decades’ worth of data from the Quirk’s circulation database is examined to discover what shifts have taken place in the research industry - including the advent of online and the latest economic crisis - and to predict where it might be headed.

Analyzing the words people use in online dialogs

Published
January 2004
Author
Peyton Mason
Abstract
By analyzing transcripts of online focus groups, researchers can uncover a respondent’s unspoken motivations and feelings, which can in some way compensate for the lack of visual feedback such as body language, which is not observable online.

Appreciating the value of traditional research in a digital world

Published
June 2012
Author
Stephen Turner
Abstract
This article details the benefits unique to face-to-face research, including group bonding and access to nonverbal cues and metadata.

Are researchers ready for Web 2.0?

Published
July 2008
Author
Steve Richardson
Abstract
Web 2.0, characterized by more consumer-generated content and more interaction between and among Web users and Web sites, has affected some forms of qualitative research and forced research providers to adapt accordingly.

Choosing the right approach comes down to serving each project's needs

Published
July 2008
Author
Sonya Turner
Abstract
With many methods available, each with its own pros and cons, determining which form(s) of online qualitative to use - from bulletin boards to communities - comes down to a matter of project needs.

Consumer Electronics Association uses online qualitative to get the 411 on kids and their phones

Published
February 2006
Author
Tara Hutton
Abstract
A week-long online study, in which respondents used blogs to record their phone usage and related experiences, helped the Consumer Electronics Association see how important cell phones are to pre-teen and teenaged kids.

Eliciting participant discussion during bulletin board focus groups

Published
June 2012
Author
Michael B. Mercier
Abstract
The author advises researchers on optimizing participant interaction when conducting bulletin board focus groups.

Experiences in global online qualitative

Published
November 2013
Authors
Janet Ziffer and Mike Mabey
Abstract
Researchers from Kimberly-Clark Professional and SKIM offer experience-based tips and strategies for how to use online message boards for a global research project.

FAQs for first-time clients of online qualitative

Published
January 2010
Author
Judith Langer
Abstract
Thinking about commissioning some online qualitative? Moderator Judy Langer answers some common questions, exploring how and when various approaches can be used, the client’s role in the process and offering tips on selecting a moderator.

Five simple tips to stretch your research dollars

Published
August 2010
Authors
Amy Rey and Ken Zeldis
Abstract
Although the research industry appears to be recovering from the Great Recession, maintaining money-saving habits is still at the forefront of researchers' minds. The authors offer five ways to conduct effective qual and quant with thrift.

For winning qualitative, make it high-touch + high-tech

Published
May 2012
Authors
Erin Barber and Mary McIlrath
Abstract
Rather than making an either/or choice when it comes to tech-based vs. traditional qualitative methods, why not go hybrid to get the best of both worlds?

How hybrid research allowed eBay users to give feedback on the feedback system

Published
April 2010
Authors
Mike Katz and Peter Mackey
Abstract
To help online buyers and sellers alike, eBay teamed up with Invoke Solutions to provide a qual-quant approach to concept testing that would guide the updating of eBay’s user feedback system.

How PayPal is optimizing the value of creative testing with virtual workshops

Published
March 2014
Author
Kathryn Winland
Abstract
The author credits PayPal's strong team-building approach with getting the most out of the use of bulletin board focus groups to test marketing and advertising materials.

How to benefit from technology without sacrificing your qualitative researcher soul

Published
May 2012
Author
Molly Turner-Lammers
Abstract
Fieldwork Seattle’s Molly Turner-Lammers offers tips on using what tech-based qual has to offer while preserving the strengths of its offline equivalent.

How to establish and nurture online discussion-board conversations

Published
January 2011
Author
Greg Cobb
Abstract
The author offers tips on mounting successful discussion-board research projects. With planning and diligence, researchers can get the information they need while also ensuring a fun and fulfilling experience for respondents.

In Case You Missed It... August 2009

Published
August 2009
Author
Quirk's Staff
Abstract
News and notes on marketing and research: Grape Nuts' quest to stay relevant; methods for coping with the recession; chatter tool harnesses WOM buzz

In Case You Missed It... January 2010

Published
January 2010
Author
Quirk's Staff
Abstract
News and notes on marketing and research: Research reaches Romanians in Second Life; Chipotle makes kids' menu known; the post-recession consumer mind-set

Liven up your qualitative with these online solutions

Published
December 2009
Author
Amy Savin
Abstract
A qualitative researcher looks at seven Web-based tools, from in-situ narrations to virtual communities, that can help marketers get fresh views and insights on their target consumers.