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Marketing Research Articles Related to Online Focus Groups

Marketing Research Articles Related to Online Focus Groups

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Advantage: Internet

Published
March 2000
Author
David Nelems
Abstract
Here the Internet advantage of streaming media is reviewed. The article explains what streaming media is and how it adds flexibility and convenience to the use of focus groups. Issues of security, quality, and technical skill are also covered.

All together now: How client participation can enrich research

Published
April 2010
Author
Greg Cobb
Abstract
The division of labor between research vendors and research clients can sometimes be a detriment to a research project, as the client's knowledge of the industry is underutilized. The author suggests that in certain cases, greater insight can be gathered through increased client participation.

* An analysis of the past 20 years of client-side research buying

Published
October 2011
Author
Emily Goon, Quirk's Content Editor
Abstract
Two decades’ worth of data from the Quirk’s circulation database is examined to discover what shifts have taken place in the research industry - including the advent of online and the latest economic crisis - and to predict where it might be headed.

Anatomy of an online focus group

Published
December 1999
Author
Casey Sweet
Abstract
Online focus groups are gaining in popularity. This article details online focus groups, including screeners, recruitment and virtual facilities; discussion guide development and design; preparation; moderating; technical support; transcripts, analysis; and reporting.

* Appreciating the value of traditional research in a digital world

Published
June 2012
Author
Stephen Turner
Abstract
This article details the benefits unique to face-to-face research, including group bonding and access to nonverbal cues and metadata.

Are researchers ready for Web 2.0?

Published
July 2008
Author
Steve Richardson
Abstract
Web 2.0, characterized by more consumer-generated content and more interaction between and among Web users and Web sites, has affected some forms of qualitative research and forced research providers to adapt accordingly.

Best practices for online qualitative research

Published
May 2007
Author
Berni Stevens
Abstract
The author offers 16 tips for improving online moderating, from ways to encourage and enhance respondent communication to how to deal with problem respondents and what conversation styles work best in the online setting.

Best practices for online qualitative research

Published
July 2007
Author
Berni Stevens
Abstract
Part II of the two-part article focuses on evaluating recruits, ensuring active participation, offering incentives and the best ways to assemble online discussion groups.

Choosing the right approach comes down to serving each project's needs

Published
July 2008
Author
Sonya Turner
Abstract
With many methods available, each with its own pros and cons, determining which form(s) of online qualitative to use - from bulletin boards to communities - comes down to a matter of project needs.

Climbing up to drill down

Published
June 2002
Authors
Kalpana Biswas, Brenda K. Johnson and Diane Liewehr
Abstract
Chase used online laddering drills as part of its quantitative and qualitative research for a new financial product.

* Comfortable in the new medium: How online qual can benefit from our share-happy culture

Published
July 2012
Author
Paul Rubenstein
Abstract
This article focuses on societal and technological factors such as blogging and social media that have given rise to the use of online methodologies for qualitative research.

Compare and contrast

Published
June 2002
Author
Lisa Kindig
Abstract
Depending on the project, pairing face-to-face and online methods may be the most efficient and effective way to gather information. This article discusses the two methods of research.

FAQs for first-time clients of online qualitative

Published
January 2010
Author
Judith Langer
Abstract
Thinking about commissioning some online qualitative? Moderator Judy Langer answers some common questions, exploring how and when various approaches can be used, the client’s role in the process and offering tips on selecting a moderator.

Focus groups on the Internet: an interesting idea but not a good one

Published
May 1995
Author
Thomas Greenbaum
Abstract
The rapid growth and increased popularity of the Internet have created a new avenue for researchers to reach consumers. However, not all types of research are viable online. This article discusses how and why the Internet is not a viable method for conducting focus groups.

Focus groups without walls - or borders

Published
November 2000
Author
Trenton Haack
Abstract
With the click of a button, international communication - international research - is a reality. This article discusses conducting focus groups online, including key considerations.

* For winning qualitative, make it high-touch + high-tech

Published
May 2012
Authors
Erin Barber and Mary McIlrath
Abstract
Rather than making an either/or choice when it comes to tech-based vs. traditional qualitative methods, why not go hybrid to get the best of both worlds?

From the Publisher March 1990: New book could help you avoid first-time focus group problems

Published
March 1990
Author
Tom Quirk, QMRR Publisher
Abstract
Tom Quirk recommends Thomas L. Greenbaum's book, "The Practical Handbook and Guide To Focus Group Research," as a hands-on, easy-to-read primer for those who are planning their first focus group programs.

Get creative: Seven solutions to improve usability studies

Published
April 2013
Author
Pamela Walshe
Abstract
This article outlines how seven research methodologies not traditionally employed in user experience research can improve usability studies.

How hybrid research allowed eBay users to give feedback on the feedback system

Published
April 2010
Authors
Mike Katz and Peter Mackey
Abstract
To help online buyers and sellers alike, eBay teamed up with Invoke Solutions to provide a qual-quant approach to concept testing that would guide the updating of eBay’s user feedback system.

* How to benefit from technology without sacrificing your qualitative researcher soul

Published
May 2012
Author
Molly Turner-Lammers
Abstract
Fieldwork Seattle’s Molly Turner-Lammers offers tips on using what tech-based qual has to offer while preserving the strengths of its offline equivalent.

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