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Marketing Research Articles Related to Focus Group-Teleconference

Marketing Research Articles Related to Focus Group-Teleconference

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Telefocus technique 'replaces' focus groups for firm's ad testing

Published
May 1987
Author
Beth Hoffman, Quirk's Managing Editor
Abstract
Funk Seeds International, a worldwide seed operation headquartered in Bloomington, Ill., no longer gathers focus groups in a common location. As of three years ago, the company now connects all focus group participants through the telephone. The technique is cheaper and easier.

Researching the leveraged influencer in telephone focus groups

Published
December 1993
Author
George Silverman
Abstract
This article reports on the current application of telephone focus groups. It discusses the advantages of using this technique to reach people who are key in the decision-making process (leveraged influencers), cost and logistical advantages, and the ability to incorporate stimulus materials and projective techniques into the phone focus group experience.

Confessions of a telephone focus group skeptic

Published
May 1996
Author
Carla Collis
Abstract
Telephone focus groups may sound like an oxymoron. This article discusses how to moderate a successful telephone focus group.

The benefits of telephone depth sessions

Published
December 2000
Author
Barbara Allan
Abstract
By way of a case study, this article discusses the benefits of telephone depth sessions, which combine the probing benefits of traditional focus groups with the confidentiality provided by one-on-one interviews.

Providing incentives in the Internet Age

Published
July 2001
Authors
Sharon Funk and Garth McCallum-Keeler
Abstract
The advent of online research has brought increasing debate about appropriate incentive strategies and amounts for research participants. In addition, use of the medium in research has resulted in over-researched populations, which makes recruiting difficult. This article discusses online respondent incentives, sketching out a typology of incentives that work well in gaining the highest level of participation.

Maximizing qualitative research with teens

Published
February 2006
Author
Christine Efken
Abstract
A step-by-step guide to conducting research with teens, from choosing the methodology through recruiting and the actual interviewing.

The rules change when conducting focus groups for business to business research

Published
December 1989
Author
Nick Calo
Abstract
Given the idea that “people are people,” one might assume that the strategies used for consumer focus groups would apply to business-to-business focus groups, but this is not the case. This article offers strategies and considerations for conducting business-to-business focus groups, including playing dumb, allowing the client in the group room, anonymity, confidentiality and a quantitative follow-up.

Qualities of a Master Moderator

Published
December 1989
Author
Naomi R. Henderson
Abstract
A key element in focus group success is the moderator. This article focuses on qualities of “Master Moderators”—those who have mastered the key skills and techniques that lead to effective group interactions.

How to get better tape recordings of focus groups and interviews

Published
December 1989
Author
Stephanie Tudor
Abstract
This article details 15 ways to get better taping recordings of focus groups and interviews.

Qualitatively Speaking: How to get the most for your qualitative research dollar

Published
October 2009
Author
Paul Tuchman
Abstract
Tight budgetary times are a good excuse to reassess your firm’s use of qualitative research, the author argues. Examine the markets you’re doing your groups in - are there better options? Are there alternatives to travel? By answering these and other questions contained in the article you’ll develop practices that will pay dividends no matter what the economic conditions are.

Trade Talk: Industry study finds researchers struggling, adapting

Published
December 2009
Author
Joseph Rydholm, Quirk's Editor
Abstract
The 2009 Research Industry Trends study from Rockhopper Research takes a look at where research is hurting the most, where research is headed and how researchers are feeling.

Why online focus groups can work for B2B research

Published
March 2010
Author
Matthew Harrison
Abstract
The author outlines 13 strengths of online focus groups for B2B research, including their ability to easily assemble far-flung and specialized audiences, and opines on how the method might evolve to keep pace with changes in technology.

When using laddering in B2B research, target your probes effectively

Published
March 2010
Author
Bernadette DeLamar
Abstract
Responding to an October Quirk’s article on using laddering in consumer research, the author adds her own insights on how to make laddering work in the B2B setting by adjusting the process to better meet a busy professional’s mind-set.

Qualitatively Speaking: The focus group vs. in-depth interview debate

Published
June 2010
Author
Carey V. Azzara
Abstract
The author consulted 20 qualitative researchers to get their answer to the age-old question: Which is better, the focus group or the IDI? The answer, of course, is: it depends.

How Dell used telepresence to foster global conversation without traveling the globe

Published
May 2011
Author
Emily Goon, Quirk's Content Editor
Abstract
A Dell researcher weighs in on the benefits and drawbacks of conducting global research using telepresence technology among a hard-to-reach audience.

An analysis of the past 20 years of client-side research buying

Published
October 2011
Author
Emily Goon, Quirk's Content Editor
Abstract
Two decades’ worth of data from the Quirk’s circulation database is examined to discover what shifts have taken place in the research industry - including the advent of online and the latest economic crisis - and to predict where it might be headed.

Trade Talk: Videoconferencing moves from covenience to necessity

Published
January 2002
Author
Joseph Rydholm, Quirk's Editor
Abstract
Why videoconferencing is becoming more critical to research in the wake of 9/11.

Trade Talk: She wrote the book on moderating

Published
December 2011
Author
Joseph Rydholm, Quirk's Editor
Abstract
This column features a book review of Naomi Henderson's book Secrets of a Master Moderator.

Qualitatively Speaking: How to make good equal great

Published
December 2011
Author
Linda M. Lynch
Abstract
Now on the client side, a former focus group vendor explains what her organization expects to receive from its qualitative providers.

Trade Talk: FGTV: focus group television

Published
December 1994
Author
Joseph Rydholm, Quirk's Editor
Abstract
A look at the Video Conferencing Alliance Network and the FocusVision Network services, which offer live video transmission and remote viewing of focus groups.