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Marketing Research Articles Related to Focus Group-Videoconference

Marketing Research Articles Related to Focus Group-Videoconference

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A focus group experiment tests remote moderating by telephone and video

Published
July 2002
Authors
Sharon Livingston, Peter DePaulo and Joel Raphael
Abstract
The online market research community is flourishing. This article discusses the growth of online research, highlighting the importance of privacy and the challenge of security.

A moderator's view of focus group videoconferencing

Published
June 1996
Author
Thomas Greenbaum
Abstract
Focus group research has changed considerably during the last 30 years. This article discusses the greatest advantages of videoconferencing, the change with the greatest impact.

An analysis of the past 20 years of client-side research buying

Published
October 2011
Author
Emily Goon, Quirk's Content Editor
Abstract
Two decades’ worth of data from the Quirk’s circulation database is examined to discover what shifts have taken place in the research industry - including the advent of online and the latest economic crisis - and to predict where it might be headed.

At American Express Travel Services, management and employees at all levels use data from customer satisfaction research

Published
October 1992
Author
Joseph Rydholm, Quirk's Editor
Abstract
American Express Travel Services conducted telephone interviews to measure satisfaction with membership travel services. A needs assessment study helped the researchers determine what elements to include in the telephone questionnaire.

FAQs for first-time clients of online qualitative

Published
January 2010
Author
Judith Langer
Abstract
Thinking about commissioning some online qualitative? Moderator Judy Langer answers some common questions, exploring how and when various approaches can be used, the client’s role in the process and offering tips on selecting a moderator.

Get creative: Seven solutions to improve usability studies

Published
April 2013
Author
Pamela Walshe
Abstract
This article outlines how seven research methodologies not traditionally employed in user experience research can improve usability studies.

How Dell used telepresence to foster global conversation without traveling the globe

Published
May 2011
Author
Emily Goon, Quirk's Content Editor
Abstract
A Dell researcher weighs in on the benefits and drawbacks of conducting global research using telepresence technology among a hard-to-reach audience.

How to benefit from technology without sacrificing your qualitative researcher soul

Published
May 2012
Author
Molly Turner-Lammers
Abstract
Fieldwork Seattle’s Molly Turner-Lammers offers tips on using what tech-based qual has to offer while preserving the strengths of its offline equivalent.

How to do focus groups using Google+ Hangouts On Air

Published
December 2013
Author
Kathy Carroll
Abstract
An overview of the pros, cons and best practices associated with conducting focus groups Using Google+ Hangouts On Air.

Liven up your qualitative with these online solutions

Published
December 2009
Author
Amy Savin
Abstract
A qualitative researcher looks at seven Web-based tools, from in-situ narrations to virtual communities, that can help marketers get fresh views and insights on their target consumers.

Mixing old and new qualitative methods

Published
May 2012
Authors
Curtis Kaisner and Karen Lindley
Abstract
The same technologies that are changing our lives as consumers are also changing our abilities as researchers. Here’s a look at how traditional and tech-based qualitative tools can be successfully married.

Qualitatively Speaking: How online video-based qualitative delivers the truth

Published
June 2011
Author
John Williamson
Abstract
The author argues that online video-based research will transform qualitative by giving marketers and researchers direct access to consumers’ opinions and experiences.

Qualitatively Speaking: How to get the most for your qualitative research dollar

Published
October 2009
Author
Paul Tuchman
Abstract
Tight budgetary times are a good excuse to reassess your firm’s use of qualitative research, the author argues. Examine the markets you’re doing your groups in - are there better options? Are there alternatives to travel? By answering these and other questions contained in the article you’ll develop practices that will pay dividends no matter what the economic conditions are.

Qualitatively Speaking: How to make good equal great

Published
December 2011
Author
Linda M. Lynch
Abstract
Now on the client side, a former focus group vendor explains what her organization expects to receive from its qualitative providers.

Qualitatively Speaking: Survey finds acceptance of focus group video transmission

Published
July 2006
Author
John Houlahan
Abstract
FocusVision Worldwide conducted a survey of users of its video transmission service to explore their reasons for using it.

Qualitatively Speaking: The focus group vs. in-depth interview debate

Published
June 2010
Author
Carey V. Azzara
Abstract
The author consulted 20 qualitative researchers to get their answer to the age-old question: Which is better, the focus group or the IDI? The answer, of course, is: it depends.

Qualitatively Speaking: Videoconferencing of focus groups: a good option if utilized effectively

Published
October 2002
Author
Thomas Greenbaum
Abstract
Many users of focus group videoconferencing do not get as much benefit from this technique as they could. Following some basic guidelines would enable them to maximize the use of this very effective technology. This article summarizes the most important actions that a client organization can take to leverage the benefits associated with using the videoconferencing technology when conducting focus groups.

Qualities of a Master Moderator

Published
December 1989
Author
Naomi R. Henderson
Abstract
A key element in focus group success is the moderator. This article focuses on qualities of “Master Moderators”—those who have mastered the key skills and techniques that lead to effective group interactions.

Questions you should ask when selecting a focus group facility

Published
December 2010
Author
Quirk's Staff
Abstract
This article features several questions that clients should ask before choosing a focus group facility.

Researchers find videoconferenced focus groups save time, money

Published
December 1995
Author
Joseph Rydholm, Quirk's Editor
Abstract
Researchers are increasingly asked to do more with less time and fewer dollars. Companies are turning to videoconferencing to get the most out of their qualitative research efforts. Using examples, this article discusses the benefits of videoconferencing.