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Marketing Research Articles Related to Focus Group-Videoconference

Marketing Research Articles Related to Focus Group-Videoconference

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The rules change when conducting focus groups for business to business research

Published
December 1989
Author
Nick Calo
Abstract
Given the idea that “people are people,” one might assume that the strategies used for consumer focus groups would apply to business-to-business focus groups, but this is not the case. This article offers strategies and considerations for conducting business-to-business focus groups, including playing dumb, allowing the client in the group room, anonymity, confidentiality and a quantitative follow-up.

Qualities of a Master Moderator

Published
December 1989
Author
Naomi R. Henderson
Abstract
A key element in focus group success is the moderator. This article focuses on qualities of “Master Moderators”—those who have mastered the key skills and techniques that lead to effective group interactions.

At American Express Travel Services, management and employees at all levels use data from customer satisfaction research

Published
October 1992
Author
Joseph Rydholm, Quirk's Editor
Abstract
American Express Travel Services conducted telephone interviews to measure satisfaction with membership travel services. A needs assessment study helped the researchers determine what elements to include in the telephone questionnaire.

Trade Talk: FGTV: focus group television

Published
December 1994
Author
Joseph Rydholm, Quirk's Editor
Abstract
A look at the Video Conferencing Alliance Network and the FocusVision Network services, which offer live video transmission and remote viewing of focus groups.

Researchers find videoconferenced focus groups save time, money

Published
December 1995
Author
Joseph Rydholm, Quirk's Editor
Abstract
Researchers are increasingly asked to do more with less time and fewer dollars. Companies are turning to videoconferencing to get the most out of their qualitative research efforts. Using examples, this article discusses the benefits of videoconferencing.

When it's time to pitch new business, Ammirati Puris Lintas depends on videoconferenced focus groups

Published
March 1996
Author
Joseph Rydholm, Quirk's Editor
Abstract
Ammirati Puris Lintas uses videoconferencing for qualitative research, particularly to win new accounts. This article discusses how videoconferencing is used and how use of the resource is expanding across the globe.

A moderator's view of focus group videoconferencing

Published
June 1996
Author
Thomas Greenbaum
Abstract
Focus group research has changed considerably during the last 30 years. This article discusses the greatest advantages of videoconferencing, the change with the greatest impact.

Trade Talk: Stepping into cyberspace in the name of research

Published
June 1997
Author
Joseph Rydholm, Quirk's Editor
Abstract
Quirk's Editor Joseph Rydholm shares his experience participating in an online focus group.

Trade Talk: Videoconferencing moves from convenience to necessity

Published
January 2002
Author
Joseph Rydholm, Quirk's Editor
Abstract
Once a tool that in early 2000 seemed merely acceptable for conducting focus groups, videoconferencing became a necessity with the failing economy and the events of September 11. This article discusses videoconferencing, including its growth, moderating remotely and how research is more important than ever.

Trade Talk: Videoconferencing moves from covenience to necessity

Published
January 2002
Author
Joseph Rydholm, Quirk's Editor
Abstract
Why videoconferencing is becoming more critical to research in the wake of 9/11.

A focus group experiment tests remote moderating by telephone and video

Published
July 2002
Authors
Sharon Livingston, Peter DePaulo and Joel Raphael
Abstract
The online market research community is flourishing. This article discusses the growth of online research, highlighting the importance of privacy and the challenge of security.

Qualitatively Speaking: Videoconferencing of focus groups: a good option if utilized effectively

Published
October 2002
Author
Thomas Greenbaum
Abstract
Many users of focus group videoconferencing do not get as much benefit from this technique as they could. Following some basic guidelines would enable them to maximize the use of this very effective technology. This article summarizes the most important actions that a client organization can take to leverage the benefits associated with using the videoconferencing technology when conducting focus groups.

Qualitatively Speaking: Survey finds acceptance of focus group video transmission

Published
July 2006
Author
John Houlahan
Abstract
FocusVision Worldwide conducted a survey of users of its video transmission service to explore their reasons for using it.

Trade Talk: Second half of '09 could set research in motion

Published
July 2009
Author
Joseph Rydholm, Quirk's Editor
Abstract
FocusVision's annual report on the number of focus groups performed worldwide in 2008 found declines in U.S. numbers and a slight uptick in non-U.S. markets.

Qualitatively Speaking: How to get the most for your qualitative research dollar

Published
October 2009
Author
Paul Tuchman
Abstract
Tight budgetary times are a good excuse to reassess your firm’s use of qualitative research, the author argues. Examine the markets you’re doing your groups in - are there better options? Are there alternatives to travel? By answering these and other questions contained in the article you’ll develop practices that will pay dividends no matter what the economic conditions are.

Liven up your qualitative with these online solutions

Published
December 2009
Author
Amy Savin
Abstract
A qualitative researcher looks at seven Web-based tools, from in-situ narrations to virtual communities, that can help marketers get fresh views and insights on their target consumers.

Trade Talk: Industry study finds researchers struggling, adapting

Published
December 2009
Author
Joseph Rydholm, Quirk's Editor
Abstract
The 2009 Research Industry Trends study from Rockhopper Research takes a look at where research is hurting the most, where research is headed and how researchers are feeling.

FAQs for first-time clients of online qualitative

Published
January 2010
Author
Judith Langer
Abstract
Thinking about commissioning some online qualitative? Moderator Judy Langer answers some common questions, exploring how and when various approaches can be used, the client’s role in the process and offering tips on selecting a moderator.

Why online focus groups can work for B2B research

Published
March 2010
Author
Matthew Harrison
Abstract
The author outlines 13 strengths of online focus groups for B2B research, including their ability to easily assemble far-flung and specialized audiences, and opines on how the method might evolve to keep pace with changes in technology.

When using laddering in B2B research, target your probes effectively

Published
March 2010
Author
Bernadette DeLamar
Abstract
Responding to an October Quirk’s article on using laddering in consumer research, the author adds her own insights on how to make laddering work in the B2B setting by adjusting the process to better meet a busy professional’s mind-set.