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Marketing Research Articles Related to Web Conference Focus Groups

Marketing Research Articles Related to Web Conference Focus Groups

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The rules change when conducting focus groups for business to business research

Published
December 1989
Author
Nick Calo
Abstract
Given the idea that “people are people,” one might assume that the strategies used for consumer focus groups would apply to business-to-business focus groups, but this is not the case. This article offers strategies and considerations for conducting business-to-business focus groups, including playing dumb, allowing the client in the group room, anonymity, confidentiality and a quantitative follow-up.

Qualities of a Master Moderator

Published
December 1989
Author
Naomi R. Henderson
Abstract
A key element in focus group success is the moderator. This article focuses on qualities of “Master Moderators”—those who have mastered the key skills and techniques that lead to effective group interactions.

Trade Talk: Stepping into cyberspace in the name of research

Published
June 1997
Author
Joseph Rydholm, Quirk's Editor
Abstract
Quirk's Editor Joseph Rydholm shares his experience participating in an online focus group.

Trade Talk: Videoconferencing moves from covenience to necessity

Published
January 2002
Author
Joseph Rydholm, Quirk's Editor
Abstract
Why videoconferencing is becoming more critical to research in the wake of 9/11.

Trade Talk: It was an eventful Event

Published
December 2004
Author
Joseph Rydholm, Quirk's Editor
Abstract
A report on the 2004 IIR Market Research Event in San Francisco.

Trade Talk: Second half of '09 could set research in motion

Published
July 2009
Author
Joseph Rydholm, Quirk's Editor
Abstract
FocusVision's annual report on the number of focus groups performed worldwide in 2008 found declines in U.S. numbers and a slight uptick in non-U.S. markets.

Qualitatively Speaking: How to get the most for your qualitative research dollar

Published
October 2009
Author
Paul Tuchman
Abstract
Tight budgetary times are a good excuse to reassess your firm’s use of qualitative research, the author argues. Examine the markets you’re doing your groups in - are there better options? Are there alternatives to travel? By answering these and other questions contained in the article you’ll develop practices that will pay dividends no matter what the economic conditions are.

Liven up your qualitative with these online solutions

Published
December 2009
Author
Amy Savin
Abstract
A qualitative researcher looks at seven Web-based tools, from in-situ narrations to virtual communities, that can help marketers get fresh views and insights on their target consumers.

Trade Talk: Industry study finds researchers struggling, adapting

Published
December 2009
Author
Joseph Rydholm, Quirk's Editor
Abstract
The 2009 Research Industry Trends study from Rockhopper Research takes a look at where research is hurting the most, where research is headed and how researchers are feeling.

FAQs for first-time clients of online qualitative

Published
January 2010
Author
Judith Langer
Abstract
Thinking about commissioning some online qualitative? Moderator Judy Langer answers some common questions, exploring how and when various approaches can be used, the client’s role in the process and offering tips on selecting a moderator.

Why online focus groups can work for B2B research

Published
March 2010
Author
Matthew Harrison
Abstract
The author outlines 13 strengths of online focus groups for B2B research, including their ability to easily assemble far-flung and specialized audiences, and opines on how the method might evolve to keep pace with changes in technology.

When using laddering in B2B research, target your probes effectively

Published
March 2010
Author
Bernadette DeLamar
Abstract
Responding to an October Quirk’s article on using laddering in consumer research, the author adds her own insights on how to make laddering work in the B2B setting by adjusting the process to better meet a busy professional’s mind-set.

Qualitatively Speaking: The focus group vs. in-depth interview debate

Published
June 2010
Author
Carey V. Azzara
Abstract
The author consulted 20 qualitative researchers to get their answer to the age-old question: Which is better, the focus group or the IDI? The answer, of course, is: it depends.

Questions you should ask when selecting a focus group facility

Published
December 2010
Author
Quirk's Staff
Abstract
This article features several questions that clients should ask before choosing a focus group facility.

How Dell used telepresence to foster global conversation without traveling the globe

Published
May 2011
Author
Emily Goon, Quirk's Content Editor
Abstract
A Dell researcher weighs in on the benefits and drawbacks of conducting global research using telepresence technology among a hard-to-reach audience.

An analysis of the past 20 years of client-side research buying

Published
October 2011
Author
Emily Goon, Quirk's Content Editor
Abstract
Two decades’ worth of data from the Quirk’s circulation database is examined to discover what shifts have taken place in the research industry - including the advent of online and the latest economic crisis - and to predict where it might be headed.

Trade Talk: She wrote the book on moderating

Published
December 2011
Author
Joseph Rydholm, Quirk's Editor
Abstract
This column features a book review of Naomi Henderson's book Secrets of a Master Moderator.

Qualitatively Speaking: How to make good equal great

Published
December 2011
Author
Linda M. Lynch
Abstract
Now on the client side, a former focus group vendor explains what her organization expects to receive from its qualitative providers.

How to benefit from technology without sacrificing your qualitative researcher soul

Published
May 2012
Author
Molly Turner-Lammers
Abstract
Fieldwork Seattle’s Molly Turner-Lammers offers tips on using what tech-based qual has to offer while preserving the strengths of its offline equivalent.

Mixing old and new qualitative methods

Published
May 2012
Authors
Curtis Kaisner and Karen Lindley
Abstract
The same technologies that are changing our lives as consumers are also changing our abilities as researchers. Here’s a look at how traditional and tech-based qualitative tools can be successfully married.