Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Marketing Research Articles Related to the Foods and Nutrition Industry

Marketing Research Articles Related to the Foods and Nutrition Industry

Showing items 1-20 of 118.

Go

Sort

Refine Search

Date

Login required for most articles published within the last three years

General Mills marketing research decides cookbook cover

Published
October 1986
Author
Tom Quirk, QMRR Publisher
Abstract
"Betty Crocker's Cookbook" has sold over 22 million copies, but as the flagship of their publishing line, General Mills Marketing experts needed to figure out a cover that could keep the book selling strong. A variety of techniques were used to figure out what book cover would sell best.

Wendy's research serves up The Big Classic

Published
February 1987
Author
Beth Hoffman, Quirk's Managing Editor
Abstract
For the Wendy's fast-food chain to compete with McDonalds or Burger King, executives realized that some serious market research was needed. After analyzing taste tests in six different cities, The Big Classic burger was born.

Databases help companies with target marketing efforts

Published
March 1987
Author
Beth Hoffman, Quirk's Managing Editor
Abstract
Market research suppliers, like National Decision Systems of California, are helping businesses keep up on customer demographics quickly and easily. Aetna Life and Dunkin' Donuts are among the NDS success stories.

Packaging change boosts coffee's identity

Published
October 1987
Author
Quirk's Staff
Abstract
A change in packaging has turned the Johann Jacobs brand of coffees into a viable competitor in the coffee industry. Visibility and projected imagery tests helped create a more contemporary design to make the coffee stand out on supermarket shelves.

Research improves sweetener packaging

Published
October 1987
Author
Quirk's Staff
Abstract
When NutraSweet Co., Chicago, makers of Equal sugar substitute, wanted to compete with sugar as a healthier substitute, serious marketing research was needed. Shelf visibility tests and label communication T-scope tests were used to create new, more-effective packaging.

Innovative packaging keeps Campbell's at market forefront

Published
October 1987
Author
Quirk's Staff
Abstract
Packaging is one of the most important and least understood, elements of product marketing. Campbell Soup reviews demographic information and market trends to keep its packaging ahead of the curve and remain a market innovator.

Dairy calcium ads change attitudes

Published
April 1988
Author
Beth Hoffman, Quirk's Managing Editor
Abstract
Representatives of the dairy industry knew that the calcium in milk helps build strong bones and ward off osteoporosis, they just needed to let medical professionals know the benefits of the popular drink. So the dairy industry released a series of ads targeting medical professionals. Market research, including pre-testing by telephone and post-testing by mail, proved these ads effective in spreading the good word about milk.

Tracking study shows pork ads effective

Published
April 1988
Author
Quirk's Staff
Abstract
The National Pork Producers Council has gone "hog wild" with excitement over the research findings of its 1987 national television advertising campaign, "Pork. The Other White Meat." A series of telephone surveys have shown that the advertisements have been extremely effective in increasing consumer knowledge and positive associations with pork.

Focus groups guide Pevely's brand positioning

Published
December 1988
Author
Beth Hoffman, Quirk's Managing Editor
Abstract
Researchers used focus groups to help Pevely Dairy Company discover how to further develop its brand to appeal to consumers. Focus group participants shared their reactions to potential prototypes.

Scan data adds up to big numbers

Published
August 1988
Author
Quirk's Staff
Abstract
This article discusses Information Resources Inc.’s scanning data and analysis services, InfoScan and PromotionScan. InfoScan uses scanner data from product purchases to provide weekly measurements of volume, market share, price and promotional conditions. InfoScan integrates this scanner database with the individual purchases of over 70,000 representative households from IRI’s consumer panel. Ocean Spray Cranberries, Inc. uses InfoScan and IRI's PromotionScan a service measuring the sales increase generated by each of its promotional events.

Eating behavior trends revealed in Pillsbury study

Published
June 1988
Author
Quirk's Staff
Abstract
Pillsbury used data from a menu census - food diaries - collected at three points during the past 15 years to discover the changes which have occurred in America's eating behavior. Each census had a sample of approximately 1,000 households for a total sample size of 3,000. After all the quantitative data had been analyzed and compared, focus groups were conducted to further explore the five main types of eating behaviors found in the survey data.

Research shows risk of package redesign

Published
October 1988
Author
Quirk's Staff
Abstract
General Foods completed a study to determine customer reactions to a proposed re-design of the packing for Crystal Light. The researchers used one-on-one interviews, followed by an individual simulated shopping experience in an environment where the participant could be observed through a one-way mirror. The final part of the interview included personifying Crystal Light, describing various attributes.

Label research spices sales of Henri's dressings

Published
October 1988
Author
Quirk's Staff
Abstract
Henri's Food Products conducted focus groups to determine which redesigned packaging labels might help address the declining sales of its reduced calorie salad dressings. Henri's also distributed a sales brochure for grocery buyers admitting its previous labeling mistakes and comparing the old label to the Edsel.

Regaining a foothold

Published
December 1990
Author
Joseph Rydholm, Quirk's Editor
Abstract
Spreckels Sugar Company conducted one-on-one interviews with a cross-section of both light and heavy users of sugar to delve into their attitudes and behavior towards sugar. It then developed product concepts based on this input and tested them in a second round of one-on-ones. Mock-ups of new packaging concepts were then subjected to in-home use tests. During test-marketing, survey cards were distributed to get reactions from consumers in the marketplace.

Consumers tell Searle Canada it's time to update sweetener packaging

Published
October 1990
Author
Quirk's Staff
Abstract
Searle Canada tested new packaging prototypes for its sweetener by conducting interviews with mall-goers, having them compare the new design to the current packaging.

Research helps Grant/Jacoby develop new advertising for Stokely USA

Published
March 1991
Author
Pamela F. Nagel
Abstract
Grant/Jacoby developed new advertising for Stokely USA based on research using focus groups and storyboard tests. To test the impact of the new campaign, researchers used customers’ claimed past three-month purchases and attitudinal shifts.

Research with consumers points the way to personifying Mr. Coffee for a new advertising campaign

Published
March 1992
Authors
David M. Morawski and Lacey J. Zachary
Abstract
Mr. Coffee conducted research to develop and monitor the Mr. Coffee brand personification campaign. The company used a variety of quantitative and qualitative research methods, including focus groups, nationally-distributed questionnaires, in-house interviews and a tracking study with a national sample of over 1,000 participants.

'Hands on' copytesting cooks up a more effective campaign for Gold’n Plump Chicken

Published
March 1994
Author
Tim Huberty
Abstract
Gold’n Plump Chicken used copytesting with 30 people in the development of its new marketing campaign, followed by telephone tracking, to test marketing effectiveness in its efforts to remain competitive using limited research dollars.

Panel data identifies Hispanic marketing opportunities

Published
April 2000
Authors
Jennifer Lynch and David R. Morse
Abstract
The U.S. Hispanic population is attracting a lot of attention from merchandisers and retailers. This article examines examples from the ACNielsen Homescan Hispanic Consumer Panel, focusing on disparities between Hispanic and non-Hispanic shoppers.

Advertising: today's sale or brand-building for tomorrow?

Published
May 2000
Author
Margaret H. Blair
Abstract
This article reviews the empirical evidence that demonstrates that there is no such thing as brand building for tomorrow without brand building and sales today. The article examines definitions, branding today and tomorrow, a branding model and case studies.