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Marketing Research Articles Related to Forms Processing/Scanning

Marketing Research Articles Related to Forms Processing/Scanning

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Dining customers use scannable forms to tell ARAMARK how it can improve

Published
May 1998
Author
Joseph Rydholm, Quirk's Editor
Abstract
Aramark uses scannable surveys yearly to measure performance in three categories (food, service and dining environment) the results of which are used to create performance improvement plans.

Scannable questionnaires give Princess Cruises accuracy and quick turnaround

Published
May 1993
Author
Joseph Rydholm, Quirk's Editor
Abstract
This article describes Princess Cruise’s use of an in-house scanning system to analyze scannable customer satisfaction questionnaires and a range of custom questionnaires. The article concludes with advice for researchers considering buying an in-house scanning system.

Survey turnaround time cut with scanning technology

Published
August 1988
Author
Quirk's Staff
Abstract
This article describes Survey Network, a desktop publishing system that allows the user to design and print questionnaires, then enter and evaluate the survey data quickly and easily. The NCS system relies upon an optical mark reading scanner as the bridge between the user's questionnaire and computer.