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Marketing Research Articles Related to the Gaming and Casino Industry

Marketing Research Articles Related to the Gaming and Casino Industry

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Consumers tell Maryland Lottery what it really means to hit the jackpot

Published
March 1998
Author
Quirk's Staff
Abstract
The Maryland State Lottery used quantitative, qualitative and anecdotal data to develop a branding and positioning ad campaign for a multi-state, mega-jackpot lottery game available to Maryland residents.

Data Use: Steering the vote: the case of the Oglala Sioux casino

Published
July 2013
Author
Michael Lieberman
Abstract
The author uses a fictional example to look at how regression analysis can help determine which issues are important to – and likely to sway – voters.

Gaming for gaming: Caesars expands rewards program with social media app

Published
June 2013
Author
Ed Jessup
Abstract
Caesars Entertainment Corporation has extended its Total Rewards marketing program to reach customers and potential customers outside the walls of its properties by harnessing the power of social network gaming.

The Missouri Lottery tests new games with focus groups

Published
November 1992
Author
Quirk's Staff
Abstract
The Missouri Lottery and research firm Market Directions tested new potential lottery games and monitored public attitudes toward the lottery in general by conducting numerous quantitative and qualitative studies. This article describes one focus group research effort aimed at choosing games for a particular year. Participants from several locations in the state were asked to "shop" among 15 mock-ups for $30 worth of tickets.