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Marketing Research Articles Related to Research with Generation X and Y

Marketing Research Articles Related to Research with Generation X and Y

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12 strategies for keeping your Gen Z community engaged

Published
April 2014
Author
Jeanne Connon
Abstract
The CMO of FashionPlaytes on the right – and wrong – ways to approach, interact with and learn from the pre-Millennial generation.

5 lessons learned from running a multigenerational panel

Published
April 2014
Author
Mary McIlrath
Abstract
A research-on-research look at what happens when you create and manage a community of Millennial, Gen X and Boomer participants.

Back-to-school shopping sprees - on a budget

Published
August 2008
Author
Quirk's Staff

Busy Americans spend precious leisure time online

Published
December 2008
Author
Quirk's Staff

Consumers trust what their friends Like

Published
May 2011
Author
Quirk's Staff
Abstract
When it comes to showing support for local businesses and passing the word on, the Facebook "Like" feature is gaining ground over written reviews but face-to-face recommendations carry the most weight.

From sex to shopping, study indicates a shift in today’s man

Published
October 2014
Author
Patrick Buckley
Abstract
The author breaks down a study on today's man, providing readers with a look at how the modern day man thinks and communicates, and what that means to marketers.

High-tech sacrifices surge in Lent '09

Published
March 2009
Author
Quirk's Staff

Hollywood and Washington, D.C., influence Halloween '08

Published
October 2008
Author
Quirk's Staff

How Gens X and Y relate to the brands in their lives

Published
February 2014
Authors
Jo-Ann Osipow and Kathy Sheehan
Abstract
The authors draw from ongoing research to show marketers targeting Millennials what they can learn by comparing and contrasting them to their Gen X predecessors.

How qualitative research helped AARP reach a new audience with its LifeTuner site

Published
February 2012
Author
Kelly Hancock
Abstract
Uncertain of how prominently to brand a new site offering financial advice for 25-to-34-year-olds, AARP relied on one-on-one interviews for guidance.

In Case You Missed It... February 2010

Published
February 2010
Author
Quirk's Staff
Abstract
News and notes on marketing and research: Verizon launches loyalty program; companies misuse marketing research; the five-second brand to reach Gen Y

In Case You Missed It... July 2010

Published
July 2010
Author
Quirk's Staff
Abstract
News and notes on marketing and research: new sarcasm algorithm; focus group for lefties; Millennials and social networking addiction

In Case You Missed It... July 2012

Published
July 2012
Author
Quirk's Staff
Abstract
News and notes on marketing and research: The allure of guilty pleasures; the Pluralist Generation

Is ethnography worth the higher cost?

Published
December 2008
Author
Bill Abrams
Abstract
Using several examples of insights gained from ethnography, the author argues that spending the time and money to do true ethnography pays off in the end with richer insights.

Is rich and thin better than smart and young?

Published
October 2010
Author
Quirk's Staff
Abstract
Harris Interactive asked American adults if they would most want to be richer, thinner, smarter or younger, and a large plurality (43 percent) professed that they would want to be richer, although there was significant variation by age group and life stage.

Lessons learned from creating an MROC for Millennials

Published
April 2011
Authors
Robert Moran, Jennifer Myers, Allison Quigley and Sparky Zivin
Abstract
The authors detail the nuances of launching and maintaining an online community of Generation Y consumers and offer tips to marketers interested in community-building.

Marketers need a special approach when targeting Latino youth

Published
June 2009
Author
Angelina Villarreal
Abstract
Reaching Latino youth with marketing messages requires a degree of nuance, for while they respond well to some traditional cultural elements, others don’t have an impact. The author argues for an approach that recognizes and reflects the blended nature of their bicultural, bilingual lifestyles.

Millennial myths: debunking conceptions of Gen Y

Published
April 2011
Authors
Mattias Behrer and Joeri Van den Bergh
Abstract
This article is an excerpt from How Cool Brands Stay Hot: Branding to Generation Y, a book by Joeri Van den Bergh and Mattias Behrer. This excerpt challenges some of the common misunderstandings regarding Millennials.

Online research: playing to the Web's strengths

Published
July 1998
Author
Amy Yoffie
Abstract
A company conducted online focus groups to learn about the relationship between its product and GenXers. In addition, the company conducted face-to-face focus groups.

Presidential hopefuls take it to the Web

Published
June 2008
Author
Quirk's Staff