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Marketing Research Articles Related to Research Related to Government

Marketing Research Articles Related to Research Related to Government

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A marketer's guide to proposed COPPA changes

Published
October 2012
Author
Emily Goon, Quirk's Content Editor
Abstract
Online privacy expert Ray Everett explains the Federal Trade Commission's proposed changes to its Children's Online Privacy Protection Act and offers advice on what marketers trying to reach children online should know and how they can prepare.

Americans make big plans for tax return monies

Published
March 2011
Author
Quirk's Staff
Abstract
The 2011 tax season has Americans looking for satisfying ways to allocate their funds. This year, more people are option to save the money or a rainy day or splurge on big-ticket items.

An overview of business-to-business research in China

Published
November 2008
Authors
Matthew Harrison and Alaric Fairbanks
Abstract
The authors outline a brief history of business-to-business research in China and then explore trends in the use of various techniques while offering tips on what kinds of information can be obtained through research.

By the Numbers: Calling cell phones - the FCC makes a bad regulation worse

Published
July 2010
Author
Howard Fienberg
Abstract
The MRA's Howard Fienberg details why a new proposed FCC rule intended to spare cell phone users from autodialers will hurt research, research users and the public.

CASRO responds: Best Practices Act in need of improvement, not elimination

Published
December 2010
Author
Duane Berlin
Abstract
A CASRO representative responds to MRA's Howard Fienberg's November 8, 2010, Quirk's e-newsletter article regarding the Best Practices Act, arguing that the bill is a step in right direction toward a nationwide data privacy policy.

CDC turns to qualitative research to address fears of bioterrorism

Published
June 2003
Authors
Mark Herring and Richard Tardif
Abstract
This report is based on work performed for the CDC through an interagency agreement with the U.S. Department of Energy. The National Immunization Program (NIP), part of the CDC, used one-on-one interviews with physicians and focus groups with members of the general public with three goals in mind: identify those areas where key stakeholders were uninformed or misinformed about smallpox, craft messages that would effectively educate stakeholders in advance of an outbreak and create other messages for use during or after an actual smallpox crisis, and test the effectiveness of all messages with their respective target audiences in advance of an actual health crisis.

Completing the Census - some skeptical, most receptive

Published
April 2009
Author
Quirk's Staff
Abstract
While the majority of Americans plan to submit their 2010 Census forms, many are concerned about data privacy and whether or not the data will positively impact their communities.

Considerations for conducting market research in China

Published
November 2011
Author
David Ying Hon Ho
Abstract
From the influence of Confucianism to government restrictions, the author outlines a number of factors affecting research in China today.

Consumers tell Maryland Lottery what it really means to hit the jackpot

Published
March 1998
Author
Quirk's Staff
Abstract
The Maryland State Lottery used quantitative, qualitative and anecdotal data to develop a branding and positioning ad campaign for a multi-state, mega-jackpot lottery game available to Maryland residents.

CSM program helps Unisys meet federal government vendor guidelines

Published
October 2000
Authors
James King and Victor Crain
Abstract
Unisys U.S. Federal Government Group uses a combination of telephone and Web interviewing to monitor customer satisfaction.

Data Use: Data analysis improves service of Arizona Dept. of Weights & Measures

Published
May 1993
Author
Lois W. Sayrs
Abstract
The Arizona Auditor General's Office’s Performance Audit Division (PAD) conducted an audit of the Arizona Auditor General's Office Arizona Department of Weights and Measures (ADWM). To collect data, the PAD used interviews, a staff survey and past records of ADWM inspections.

Data Use: Getting your money's worth with virtual targeting

Published
January 2005
Author
Michael Lieberman
Abstract
Virtual targeting uses a blend of statistical techniques that identify the distinguishing characteristics of the target group and then build a linear equation that can be applied to records of the group to achieve a sortable, analyzable score. The article focuses on the example of a political candidate hunting for possible voters.

Data Use: Steering the vote: the case of the Oglala Sioux casino

Published
July 2013
Author
Michael Lieberman
Abstract
The author uses a fictional example to look at how regression analysis can help determine which issues are important to – and likely to sway – voters.

Data Use: Using conjoint analysis to shape a political message

Published
May 2004
Author
Michael Lieberman
Abstract
Two instances where conjoint can be used in the political realm are discussed: assessing levels of preference for important issues, and shaping the candidate’s message.

Dean/Frist debate livens up PMRG conference

Published
April 2011
Author
Quirk's Staff
Abstract
A PMRG press release details the heath care reform debate between former Governor Howard Dean and former Senator Bill Frist at the PMRG annual conference in March 2011.

Detecting and eliminating racial profiling and unfair sales practices in consumer lending

Published
January 2010
Author
Paul C. Lubin
Abstract
Unfair treatment and inappropriate sales in financial institutions often negatively impact minorities and those less knowledgeable about financial products. Market research can help banks guarantee fair treatment of minority and non-minority consumers applying for credit and also help ensure sound sales and service practices to improve the consumers’ ability to make appropriate decisions.

Does the election mean an auto industry makeover?

Published
August 2008
Author
Quirk's Staff

Doubt dominates Americans' faith in fixing BP oil spill

Published
June 2010
Author
Quirk's Staff
Abstract
According to a poll from BIG Research, Americans have little confidence in BP and the federal government's ability to stop the Deepwater Horizon oil leak in the Gulf of Mexico.

Focus groups shape ads designed to expand market for Federal Duck Stamp Program

Published
March 2000
Author
Joseph Rydholm, Quirk's Editor
Abstract
The U.S. Fish and Wildlife Service enlists the help of a research and advertising firm to determine how to reach a new audience and broaden the market for duck stamps, currently required for duck hunters and of interest to stamp collectors. The focus groups tested a range of creative appeals, including: buying the stamps as a way to save the environment; buying and collecting them as an investment; and giving stamps as gifts to others. The focus groups helped determine that the stamps’ beauty and collection value weren’t enough to entice buyers, and instead, stamps were offered to consumers as a way to save wetlands.

Four-day workweek catching on

Published
July 2008
Author
Quirk's Staff