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Marketing Research Articles Related to Research Related to Government

Marketing Research Articles Related to Research Related to Government

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NBC/Journal poll is tested, precise process

Published
January 1987
Author
Quirk's Staff
Abstract
NBC and the Wall Street Journal have joined forces to implement "Election Day Voter Polling," a survey of over 35,000 voters nationwide that helps both news organizations to better inform and involve their customers.

Trade Talk: Accomplishments and concerns

Published
January 1987
Author
Beth Hoffman, Quirk's Managing Editor
Abstract
The author details marketing executives' predictions regarding the future of survey research and also concerns, which range from too much government control to poor questionnaire design.

Research unravels bus riders' intimidation

Published
December 1987
Author
Beth Hoffman, Quirk's Managing Editor
Abstract
Minneapolis-St. Paul’s Metropolitan Transit Commission needed to overcome many obstacles to increase and retain ridership on busses, especially for non-English speakers. Interviews, focus groups and questionnaires in different languages were employed to develop a marketing strategy that would make the bus system more hospitable and less threatening.

San Diego downtown relies on research

Published
May 1988
Author
Quirk's Staff
Abstract
Researchers used focus groups and telephone surveys of San Diego residents to determine their perceived obstacles to and benefits of using and enjoying downtown San Diego.

Trade Talk: Consumers unsure how to solve packaging waste problems

Published
October 1989
Author
Joseph Rydholm, Quirk's Editor
Abstract
Pollution has become a hot topic. This article discusses packaging waste problems and factors in resolving the problems, including consumer involvement.

The Missouri Lottery tests new games with focus groups

Published
November 1992
Author
Quirk's Staff
Abstract
The Missouri Lottery and research firm Market Directions tested new potential lottery games and monitored public attitudes toward the lottery in general by conducting numerous quantitative and qualitative studies. This article describes one focus group research effort aimed at choosing games for a particular year. Participants from several locations in the state were asked to "shop" among 15 mock-ups for $30 worth of tickets.

Trade Talk: 851,200 Elvis fans can't be wrong

Published
December 1992
Author
Joseph Rydholm, Quirk's Editor
Abstract
In this month's column, the author interviewed Jim Timony of Bruskin/Goldring Research to discuss the quantitative research conducted surrounding the U.S. Postal Service's launch of its Elvis stamp.

Through a mail survey, California PERS asks enrollees to evaluate satisfaction with 25 health plans

Published
January 1993
Author
Quirk's Staff
Abstract
To evaluate satisfaction with 25 health plans, California Public Employees Retirement System (PERS) mailed a survey to enrollees, testing the questionnaire beforehand through public meetings, a focus group, telephone interviews, intercepts and suggestions and review by the PERS Health benefits Advisory Council and the State of California Department of Personnel Administration. PERS also conducted a series of focus groups to follow up on the survey results.

Trade Talk: Bringing a little private enterprise to Medicaid

Published
January 1993
Author
Joseph Rydholm, Quirk's Editor
Abstract
A profile of a firm that found and filled a gap in the Medicaid prescription reimbursement process.

Keep America Beautiful uses one-on-ones to test replacement for long-running TV spot

Published
March 1993
Author
Joseph Rydholm, Quirk's Editor
Abstract
Keep America Beautiful used one-on-one interviews with consumers from a wide variety of backgrounds to test a new advertisement concept featuring baby surrounded by mounds of garbage.

Data Use: Data analysis improves service of Arizona Dept. of Weights & Measures

Published
May 1993
Author
Lois W. Sayrs
Abstract
The Arizona Auditor General's Office’s Performance Audit Division (PAD) conducted an audit of the Arizona Auditor General's Office Arizona Department of Weights and Measures (ADWM). To collect data, the PAD used interviews, a staff survey and past records of ADWM inspections.

Using paired comparisons to measure public reaction to health reform

Published
June 1994
Author
Quirk's Staff
Abstract
This article discusses the a technique used in the 1994 American Values and Expectations for Health Care Reform Survey. The authors assert that developing valid and reliable measurements of public receptivity to specific health care reform initiatives requires asking questions that focus on personal behavior and values.

Research propels New York City Transit’s drive to become customer oriented

Published
June 1995
Author
Joseph Rydholm, Quirk's Editor
Abstract
New York City Transit uses qualitative and quantitative research and a client-oriented approach to improve the experiences of subway and bus passengers as well as the relationships with internal partners.

Lakewood, Ohio uses research to assess the state of the city

Published
April 1996
Author
Quirk's Staff
Abstract
Lakewood, Ohio, surveyed residents to determine their satisfaction with city services, establish priorities, allocate resources and create benchmark information against which to monitor progress.

Consumers tell Maryland Lottery what it really means to hit the jackpot

Published
March 1998
Author
Quirk's Staff
Abstract
The Maryland State Lottery used quantitative, qualitative and anecdotal data to develop a branding and positioning ad campaign for a multi-state, mega-jackpot lottery game available to Maryland residents.

Trade Talk: Operation Cooperation

Published
May 1999
Author
Joseph Rydholm, Quirk's Editor
Abstract
An interview with CMOR's Jane Sheppard discussing what researchers can do to increase respondent cooperation and satisfaction.

Trade Talk: Researching the Web's wonders

Published
December 1999
Author
Joseph Rydholm, Quirk's Editor
Abstract
A guide to using Hennepin County Library's online resources to conduct secondary research on the Web.

Research measures market for new emergency response device

Published
February 2000
Author
Sandy McMillion
Abstract
An inventor and former member of law enforcement sought the help of the Office of Law Enforcement Technology Commercialization (OLETC) for marketing assistance. His LifeLite product, a light to help identify the exact location of an emergency, had been well-received by law enforcement and emergency personnel but had never been evaluated by the general public. OLETC teamed with McMillion Research to conduct a national consumer study, consisting of mall interviews in San Francisco, suburban Detroit, and Charleston and Huntington, W.Va. The main objectives were to survey public interest in the concept, determine and confirm the target markets, and gauge consumer marketing opinions.

Focus groups shape ads designed to expand market for Federal Duck Stamp Program

Published
March 2000
Author
Joseph Rydholm, Quirk's Editor
Abstract
The U.S. Fish and Wildlife Service enlists the help of a research and advertising firm to determine how to reach a new audience and broaden the market for duck stamps, currently required for duck hunters and of interest to stamp collectors. The focus groups tested a range of creative appeals, including: buying the stamps as a way to save the environment; buying and collecting them as an investment; and giving stamps as gifts to others. The focus groups helped determine that the stamps’ beauty and collection value weren’t enough to entice buyers, and instead, stamps were offered to consumers as a way to save wetlands.

CSM program helps Unisys meet federal government vendor guidelines

Published
October 2000
Authors
James King and Victor Crain
Abstract
Unisys U.S. Federal Government Group uses a combination of telephone and Web interviewing to monitor customer satisfaction.