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Marketing Research Articles Related to the Grocery and Supermarkets Industry

Marketing Research Articles Related to the Grocery and Supermarkets Industry

Showing items 1-20 of 52.

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Panel data identifies Hispanic marketing opportunities

Published
April 2000
Authors
Jennifer Lynch and David R. Morse
Abstract
The U.S. Hispanic population is attracting a lot of attention from merchandisers and retailers. This article examines examples from the ACNielsen Homescan Hispanic Consumer Panel, focusing on disparities between Hispanic and non-Hispanic shoppers.

Trade Talk: Stranded in the soup aisle

Published
February 2003
Author
Joseph Rydholm, Quirk's Editor
Abstract
This article discusses research by Sorenson Associates in which the firm has been mapping individual grocery shopping trips using PathTracker, a small electronic transmitter mounted on shopping carts that emits signals every four seconds that are tracked by an array of antennae in a store.

Mystery shopping isn't customer research

Published
January 2003
Author
Tracey Conners
Abstract
Mystery shopping can play a key role in the assessment of customer satisfaction levels in an organization. This article discusses mystery shopping, including what it can do for an organization and the mystery shopper’s perspective.

Is your brand keeping its promise? Use mystery shopping to find out

Published
January 2003
Author
Andrew Gemmell
Abstract
As a qualitative market research tool, mystery shopping gives retail organizations an objective snapshot of their organization at any given moment. This article discusses mystery shopping, including lack of understanding of the tool, if it really works, involving and informing employees, who mystery shoppers are and improving equity.

Tips on reaching and researching Hispanic consumers

Published
April 2004
Author
Felipe Korzenny
Abstract
The author presents, in question-and-answer style, an examination of a number of issues related to Hispanic marketing, including how Hispanic consumers experience grocery shopping, the effectiveness of a culture-specific communication approach, and the role of corporate responsibility in Hispanic marketing.

Getting the right answer from cost-reduction research

Published
May 2004
Authors
Randy Brooks, Robert Kushner and Aileen Beatty
Abstract
When manufacturers look to cost reductions as a means of competing with private-label offerings, testing must be done with extreme care and a focus on sensitivity.

Marketers must consider the impact of acculturation on Hispanic consumers

Published
June 2006
Author
Heidi Dickert
Abstract
Acculturation has a profound effect on the Hispanic consumer’s viewpoints. Marketers must measure the level of acculturation to be able to accurately analyze a consumer’s tastes and consumption habits.

Trade Talk: However they can, grocery shoppers just want to save money

Published
June 2006
Author
Joseph Rydholm, Quirk's Editor
Abstract
A report by marketing firm Vertis examined the money-saving goals of grocery shoppers and found that paper coupons are still alive and well.

Trade Talk: It’s all about me

Published
March 2005
Author
Joseph Rydholm, Quirk's Editor
Abstract
A report on a study of single-person households and their buying habits.

What else did researchers find when they asked one hundred women to open up their purses

Published
February 2008
Author
Kelley Styring
Abstract
One hundred women were asked to empty their purses and allow researchers to catalog their contents and also discuss what their purses mean to them. The author discusses the most frequently-found item categories, such as those related to finance, communication, food and beauty care, and offers product innovation ideas for many of the categories.

Trade Talk: Two vexing questions have been put to rest

Published
April 2008
Author
Joseph Rydholm, Quirk's Editor
Abstract
Recent studies have helped Quirk's Editor Joseph Rydholm answer two marketing-related questions. First, do shoppers who buy only the items featured in a grocery store's weekly coupons adversely effect the store's profits? And second, with the rise of superstores, where everything from motor oil to lettuce is available for purchase, are consumers ever put off by having disparate products next to each other in their shopping carts?

Food for thought

Published
July 1989
Author
Quirk's Staff
Abstract
Marie Callender’s uses a tracking study to keep in touch with Los Angeles/Orange County-area customers. Study results allow the restaurant chain to follow shifts and changes of its own scores as well as those of its competitors, which enable the company to identify potential trouble spots in advance.

A Mississippi trade organization uses research to help its farm-raised catfish catch on with consumers

Published
October 1989
Author
Quirk's Staff
Abstract
The Catfish Institute uses an ongoing telephone study with hundreds of households in different regions of the country, research regarding catfish nutrients, a regular survey of retailers in 12 markets nationwide, and focus groups in its marketing efforts.

In Case You Missed It... October 2008

Published
October 2008
Author
Quirk's Staff
Abstract
News and notes on marketing and research: grocery stores; in-store sampling; presidential politics; political affiliations

Data Use: Measuring and maximizing the ROI of a loyalty program

Published
November 2008
Author
Michael Lieberman
Abstract
Using a grocery-store chain as an example, the author explores a method of optimizing a shopper loyalty program using survey research, data mining and the Monte Carlo method.

In Case You Missed It... November 2008

Published
November 2008
Author
Quirk's Staff
Abstract
News and notes on marketing and research: DVRs; grocery stores; in-bar advertising and TV

Trade Talk: Looking for bright spots among the gloom

Published
December 2008
Author
Joseph Rydholm, Quirk's Editor
Abstract
A quick search of holiday-related news found a few reasons for hope (consumers say they plan to give more to charity this year) along with indications that even the very rich are feeling the need to cut back on their spending.

Principles for interpreting eye-tracking data

Published
January 2009
Author
Mike Bartels
Abstract
Lost in the excitement of running that first eye-tracking study can be a very basic question: What does it all mean? The author presents three keys to unlocking the technology’s potential: be wary of oversimplification; quantify the behavior of your participants; and incorporate qualitative feedback into your analysis.

Your product's packaging must close the sale

Published
January 2009
Author
Charles Young
Abstract
What must a package communicate in order to make the consumer want to reach out and touch it? To understand that, you need to examine the role of emotions in the total communication of a package. Because before the consumer will touch the package, the package must first touch the consumer.

Trade Talk: How the strong retailers are surviving

Published
April 2009
Author
Joseph Rydholm, Quirk's Editor
Abstract
A report by Kurt Salmon Associates details how companies such as Apple and Trader Joe's have created product and service offerings that resonate with consumers. These retailers share certain operational competencies, which the report explores.