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Marketing Research Articles Related to the Grocery and Supermarkets Industry

Marketing Research Articles Related to the Grocery and Supermarkets Industry

Showing items 1-20 of 49.

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A look at the gluten-free movement and how food companies have responded to it

Published
October 2012
Author
Eileen Acello
Abstract
More than just a fad, the author argues, living gluten-free is a necessity for celiac disease sufferers. As a result, these consumers offer the food makers who meet their needs the chance to earn a lifetime of trust and loyalty.

A Mississippi trade organization uses research to help its farm-raised catfish catch on with consumers

Published
October 1989
Author
Quirk's Staff
Abstract
The Catfish Institute uses an ongoing telephone study with hundreds of households in different regions of the country, research regarding catfish nutrients, a regular survey of retailers in 12 markets nationwide, and focus groups in its marketing efforts.

Data Use: Measuring and maximizing the ROI of a loyalty program

Published
November 2008
Author
Michael Lieberman
Abstract
Using a grocery-store chain as an example, the author explores a method of optimizing a shopper loyalty program using survey research, data mining and the Monte Carlo method.

Evolving customer satisfaction through brand authenticity

Published
October 2009
Authors
Jeff Hall, David Robbins and Kerry Colligan
Abstract
If the goal is to deliver an authentic brand experience, rather than measuring the customer experience based solely on internal organizational metrics and procedures, firms must also understand how customers perceive it. The authors use case studies to examine what happens when brands do and do not align with customer perceptions and expectations.

Eye-tracking helps reconcile the disconnect between shoppers’ words and their actions

Published
July 2013
Author
Scott Young
Abstract
Scott Young uses retail case studies to share tactical insights for enhancing in-store-marketing and discusses recommended applications of in-store eye-tracking.

Food for thought

Published
July 1989
Author
Quirk's Staff
Abstract
Marie Callender’s uses a tracking study to keep in touch with Los Angeles/Orange County-area customers. Study results allow the restaurant chain to follow shifts and changes of its own scores as well as those of its competitors, which enable the company to identify potential trouble spots in advance.

Getting the right answer from cost-reduction research

Published
May 2004
Authors
Randy Brooks, Robert Kushner and Aileen Beatty
Abstract
When manufacturers look to cost reductions as a means of competing with private-label offerings, testing must be done with extreme care and a focus on sensitivity.

How 3-D storytelling collages can jump-start focus group discussions

Published
May 2011
Author
Susan Fader
Abstract
The author explains how 3-D collaging gives respondents a wider range of artifacts with which to express their feelings on a product or service, potentially unearthing a richer lode of insights.

How culture helps marketers understand sensory experiences

Published
November 2009
Authors
Michael P. Cook and Hy Mariampolski
Abstract
To learn more about the role of scent, flavor and ritual in the preparation and consumption of chicken for its TasteEssentials program, Swiss sensory firm Givaudan conducted ethnographic research in China.

How Web 2.0 made a long survey more palatable

Published
August 2009
Author
Amy J. Hebard
Abstract
Green-industry researcher Earthsense worked with its partners to improve the survey-taking experience for respondents of its online Eco-Insights study, adding a female avatar and other elements to enhance interactivity and create a sense of fun.

How well-intentioned companies are failing their CEM process

Published
August 2012
Author
David Conway
Abstract
Excellent CEM measurement must consider input, process and output metrics that address the customer's journey as a whole and deliver on all factors influencing loyalty and repurchase (personalization, time and effort, resolution, expectations, integrity and empathy).

In Case You Missed It... April 2011

Published
April 2011
Author
Quirk's Staff
Abstract
News and notes on marketing research: pricing and quantity for vice vs. virtue foods; why consumers abandon companies online; bargain-hunting for groceries

In Case You Missed It... December 2009

Published
December 2009
Author
Quirk's Staff
Abstract
News and notes on marketing and research: Vegemite's name flop; the click-through measurement; Asda's consumer panel

In Case You Missed It... January 2010

Published
January 2010
Author
Quirk's Staff
Abstract
News and notes on marketing and research: Research reaches Romanians in Second Life; Chipotle makes kids' menu known; the post-recession consumer mind-set

In Case You Missed It... July 2009

Published
July 2009
Author
Quirk's Staff
Abstract
News and notes on marketing and research: pizza chain menu changes; bargain hunting service; metrosexuals

In Case You Missed It... March 2010

Published
March 2010
Author
Quirk's Staff
Abstract
News and notes on marketing and research: what Twitter reveals about mood and food; Domino's pizza revamp; Alice.com online storefronts

In Case You Missed It... November 2008

Published
November 2008
Author
Quirk's Staff
Abstract
News and notes on marketing and research: DVRs; grocery stores; in-bar advertising and TV

In Case You Missed It... October 2008

Published
October 2008
Author
Quirk's Staff
Abstract
News and notes on marketing and research: grocery stores; in-store sampling; presidential politics; political affiliations

Intelligent design: Packaging food with purpose

Published
August 2013
Author
Len Pollack
Abstract
This article addresses how packaging affects sales and what messages different styles communicate.