Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Marketing Research Articles Related to the Health Care Industry

Marketing Research Articles Related to the Health Care Industry

Showing items 1-20 of 215.

Go

Sort

Refine Search

Date

Login required for most articles published within the last three years

Research shows medical publication 'listens'

Published
June 1987
Author
Quirk's Staff
Abstract
Medical Economics, a magazine published by Medical Economics Co. Inc., Oradell, N.J., isn't just interested in reporting on medical topics. The magazine also conducts extensive research to find out what matters to the medical community.

A strategic technique for health care product positioning

Published
June 1987
Author
Quirk's Staff
Abstract
Questions of pricing and pricing strategy are difficult for health care marketers. Several strategies have emerged to deal with price elasticity.

Research provides vision for eye surgery center

Published
June 1987
Author
Beth Hoffman, Quirk's Managing Editor
Abstract
Before airing commercials, executives at Eye Care and Surgery Center in Baton Rouge, La., turned to marketing research as a guide. What they found was information that allowed them to effectively connect with potential customers.

Changes in health care prompt clinic to use market research

Published
June 1987
Author
Beth Hoffman, Quirk's Managing Editor
Abstract
In an increasingly competitive health care industry, clinics like Park Nicollet in Minnesota are finding that market research can be invaluable. Mail surveys and one-on-one interviews are some of the techniques the clinic has used to gauge the marketplace.

Research assures short move is smooth one

Published
June 1987
Author
Beth Hoffman, Quirk's Managing Editor
Abstract
When a Midwestern clinic moved into a new facility, the clinic turned to marketing research firm Minnesota Medical Services Corp. (MMSC) to ensure a smooth transition. MMSC used a variety of research methods to work out any kinks before the clinic reopened its doors.

Comparative data retrieved with on-line system

Published
June 1987
Author
Quirk's Staff
Abstract
BaseLine, an on-line interactive and comparative data product from the Commission on Professional & Hospital Activities (CPHA), is helping health care companies stay competitive with user-friendly comparative data. The product taps into CPHA's national database and the Michigan Terminal System, allowing health care companies to compare trends, patterns, and individual performance.

Consulting services provide hospitals with marketing expertise

Published
June 1987
Author
Quirk's Staff
Abstract
With the changes in reimbursement practices and competition among hospitals gaining in importance in the last few years, it has become increasingly evident that hospitals of all sizes require marketing expertise. Some have met this need by hiring on-staff marketers, while others have turned to marketing firms.

Research boosts knowledge of laser surgery

Published
July 1987
Author
Quirk's Staff
Abstract
Patients can have a hard time keeping up with the latest trends in the health care industry, so when Kendrick Colon & Rectal Associates, an Indiana-based outpatient group practice, introduced a new form of laser surgery, many people who could have benefited were left unaware. After surveying both staff and patients, the company launched print advertisements and patient brochures that increased awareness of the new procedure.

Focus groups provide health plans feedback

Published
December 1987
Author
Quirk's Staff
Abstract
Corporation-provided health care can present long-term problems for many companies. The research department for Nashville-based EQUICOR EQUITABLE HCA Corporation, an employee benefits company that sells group benefits and managed health care products, employed focus groups to figure out the most effective way to provide long-term health care insurance products.

From the Publisher December 1987

Published
December 1987
Author
Tom Quirk, QMRR Publisher
Abstract
The author emphasizes the importance of correct interviewer selection when conducting one-on-one interviews in business-to-business research.

Trade Talk: Patients prescribe dose of neatness for physicians

Published
December 1987
Author
Beth Hoffman, Quirk's Managing Editor
Abstract
Patients weigh in on what they expect from a physician's appearance and physical presentation.

Trade Talk: Study links unhealthy lifestyles with high medical costs

Published
February 1988
Author
Beth Hoffman, Quirk's Managing Editor
Abstract
A look at a study designed to measure utilization and cost of medical care according to the level of risk produced by a given behavior.

Health care research valuable, underutilized

Published
April 1988
Author
Hale T. Chan
Abstract
"Probably one of the most neglected parts of marketing in today's health care industry," according industry expert Hale T. Chan, "is the area of market research." As the corporate director of marketing at St. Mary of Nazareth Hospital, Chicago, Chan has used mail questionnaires and patient satisfaction surveys to develop more effective planning and promotional strategies.

Microcomputer mapping aids health care marketers

Published
June 1988
Author
Quirk's Staff
Abstract
Microcomputer mapping has become an indispensable planning and marketing tool for many health care marketers who are faced with decisions based on geographic data. The article describes how this has been used to reach patients and physicians. It also explains requirements for creating thematic maps.

Research service satisfies businesses' information needs

Published
June 1988
Author
Beth Hoffman, Quirk's Managing Editor
Abstract
This article describes how various businesses have taken advantage of FIND, a worldwide information and research service. FIND has four divisions: quick information service, strategic research division, published studies, and information catalog.

Trade Talk: Study reveals younger women have more aches

Published
November 1988
Author
Beth Hoffman, Quirk's Managing Editor
Abstract
A review of a Self magazine study that showed younger women suffer more health problems than older women and are less likely to treat them.

Research ensures success for Seldane

Published
January 1989
Author
Joseph Rydholm, Quirk's Editor
Abstract
Merrell Dow Pharmaceuticals used phone surveys and interviews with allergy sufferers and physicians to determine the market potential for its breakthrough allergy medication Seldane.

Teen poll shows mixture of optimism and pessimism

Published
January 1989
Author
Morris S. Whitcup Ph.D.
Abstract
Guideline Research Corp. recently conducted a study of 510 high school juniors and seniors across the United States for the American Home Economics Association. This article provides an overview of the study and its findings.

Mail survey tests awareness of chiropractic technique

Published
June 1989
Author
Joseph Rydholm, Quirk's Editor
Abstract
Activator Methods, Inc. surveyed a random sample of 1036 chiropractors nationwide via mail to determine its position in the chiropractic marketplace.

Leaving an HMO: What does the member remember?

Published
June 1989
Author
Quirk's Staff
Abstract
KCA Research Inc. recently conducted a telephone survey for a group practice model HMO to determine why members who had voluntarily terminated had made that decision. The 300 members contacted provided interesting results, particularly in terms of the number of them who did not recall switching health plans in the previous year.