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Marketing Research Articles Related to the Natural Health Care Products Industry

Marketing Research Articles Related to the Natural Health Care Products Industry

Showing items 1-7 of 7.

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Login required for most articles published within the last three years

Americans confused on how to catch and treat the common cold

Published
November 2010
Author
Quirk's Staff
Abstract
Most consumers harbor myths about what causes a cold and what remedies are effective, and many will turn to chicken soup before pharmaceutical products.

Case studies show value of mixing traditional and technology-based qualitative approaches

Published
May 2007
Author
Marla Commons
Abstract
In separate projects involving financial services and alternative medicines, Research International found that a mix of traditional and new qualitative methods was the most effective approach.

From the Publisher December 1987

Published
December 1987
Author
Tom Quirk, QMRR Publisher
Abstract
The author emphasizes the importance of correct interviewer selection when conducting one-on-one interviews in business-to-business research.

Growing market segment focuses on health and sustainability

Published
February 2005
Author
Brent Green
Abstract
Examines the lifestyles and other facets of a consumer segment called LOHAS (lifestyles of health and sustainability), as explained by The Natural Marketing Institute.

How to address cultural conceptions of illness, health and wellness

Published
November 2014
Author
Jeremy Pincus
Abstract
The author explores factors in several countries that affect patients’ and doctors’ approaches to health and medicine and their implications for global health care marketing research.

Trade Talk: On tap for 2007: simplicity, Amazonia, sustainability

Published
January 2007
Author
Joseph Rydholm, Quirk's Editor
Abstract
A look at the forecast for 2007’s trends from Chicago research firm Mintel.

Trade Talk: Studies track health trends and their opposites

Published
June 2008
Author
Joseph Rydholm, Quirk's Editor
Abstract
Examines health and wellness trend predictions from the Natural Marketing Institute. Each trend has an accompanying opposite trend. For example, a new movement toward increased attention to personal health care is paired with growing numbers of people who actively don't care about exercising and watching what they eat, etc.