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Marketing Research Articles Related to the Higher Education Industry

Marketing Research Articles Related to the Higher Education Industry

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Fax versus mail in gathering data: An analytical study

Published
May 1996
Authors
David Liu and Nanda Ganesan
Abstract
Fax and mail surveys are popular research options when on a tight budget. California State University, Los Angeles's Information Systems Department used mail and fax surveys with libraries to compare these two research methods.

In Case You Missed It... May 2011

Published
May 2011
Author
Quirk's Staff
Abstract
News and notes on marketing and research: word-of-mouth; texting in class

Teen poll shows mixture of optimism and pessimism

Published
January 1989
Author
Morris S. Whitcup Ph.D.
Abstract
Guideline Research Corp. recently conducted a study of 510 high school juniors and seniors across the United States for the American Home Economics Association. This article provides an overview of the study and its findings.