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Marketing Research Articles Related to the Housing Industry

Marketing Research Articles Related to the Housing Industry

Showing items 1-10 of 10.

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Customer satisfaction research is Homecorp's secret formula for success

Published
October 1994
Author
Joseph Rydholm, Quirk's Editor
Abstract
Homecorp, an apartment management firm, uses an annual survey and focus groups with residents to measure customer satisfaction.

Data Use: Predicting housing value from income: a simple example of the logit response model

Published
December 1989
Author
C. Ying Li
Abstract
The housing industry has grown tremendously in the 1980s. This article describes a way to analyze the table of households cross-classified by housing value and housing income from the 1980 Census by using the logit response model.

First-time use of Kano method helps Carrier Corp. research buyers of its air conditioning units

Published
November 1997
Author
Joseph Rydholm, Quirk's Editor
Abstract
Carrier Corporation conducted face-to-face interviews with potential commercial and residential users of the company's ductfree systems in Italy, Spain, Korea and Singapore using the Kano method to determine if the same product could be used in every market and the possible impact on customer satisfaction of doing so and to understand if there were market-differentiation possibilities.

Measuring customer feedback helps real estate development company build strong relationships

Published
October 2002
Author
Lucy Klausner
Abstract
Arvida uses a comprehensive program of profiles, a questionnaire and telephone interviewing to track customer satisfaction, so that opportunities for major and incremental improvements can be implemented and tracked.

Qualitative research helps Stanley Hardware reposition its line of mirror doors

Published
November 1994
Authors
Susan Haller and Dale Benedict
Abstract
Stanley Hardware used focus groups with homeowners and contractors and one-on-one interviews with distributors and retailers in its efforts to reposition its line of mirror doors.

Quant-qual approach helps senior services organization understand how to inform and listen to a crucial market segment

Published
February 2011
Author
Emily Goon, Quirk's Content Editor
Abstract
To conduct research with seniors, two Cincinnati companies collaborated to overcome geographic, generational and technology-related challenges.

Study shows Boomers still feel ignored by marketers

Published
February 2004
Author
Leslie M. Harris
Abstract
Based on a wide-ranging study of Boomers, the authors look at several product and service categories - from housing to fast-food - and explore Boomer reactions to the categories and how marketers within those categories have attempted to communicate and market to them.

Telephone survey measures city's quality of life measures

Published
May 1989
Author
Joseph Rydholm, Quirk's Editor
Abstract
Richfield, Minnesota, conducted a lengthy telephone survey of 400 randomly selected residents to assess how the city was doing in terms of service, aiming to satisfy long-term residents and draw new residents and new commercial developments.

Trade Talk: Panel builds bond with remodelors

Published
June 2005
Author
Joseph Rydholm, Quirk's Editor
Abstract
One panel profiles the chronic home-remodeler, from demographics to values.

Using market research for business and public policy decisions in consumer lending

Published
July 2008
Author
Paul C. Lubin
Abstract
Mystery shopping and marketing research can play a critical role in helping financial institutions comply with federal regulations. The article looks at matched-pair and monadic testing in particular to explore how they can be used to measure lenders' adherence to regulatory standards.