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Marketing Research Articles Related to the Human Resources and Organizational Dev. Industry

Marketing Research Articles Related to the Human Resources and Organizational Dev. Industry

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Boosting employee retention with predictive analytics

Published
January 2014
Author
Michael Lieberman
Abstract
This article outlines how predictive analytics can help an HR department identify employees who are at risk for leaving and determine what factors motivate an employee to leave or stay.

Building client loyalty yields strong ROI for financial services provider

Published
October 2004
Authors
Lois Koch and John Chisholm
Abstract
Banking services firm Digital Insight implemented an online customer feedback program to obtain measurable improvements in service quality and was able to demonstrate ROI on its efforts.

Create a collaborative service culture in your call center

Published
October 1998
Authors
Audrey Guskey and Robert Heckman
Abstract
As global and domestic markets become increasingly competitive, the ability to provide high-quality customer service will increasingly separate winners from losers. This article discusses high-quality customer service, including its importance in the success of a company, four facts of life that make its consistent delivery difficult and creating a collaborative service culture.

Expedia incorporates customer satisfaction feedback and employee input to enhance service and support

Published
October 2004
Author
Brett Tucker
Abstract
Travel site Expedia measures customer and employee satisfaction to drive improvements in its service and support functions.

How to continue your research education on a budget

Published
March 2010
Authors
Keith Malo and John Widmer
Abstract
Research education and training is a crucial part of keeping the industry alive, robust and relevant - don't let it suffer in a down economy. The authors suggest several ways to further research education and training even on the tightest of budgets.

Research uncovers reasons for worker flight

Published
December 1997
Author
Naomi Brody
Abstract
A large multi-office corporation used telephone interviews with ex-employees to determine why sizable numbers of good employees in two entry-level positions departed voluntarily.

Using qualitative research to improve corporate intranet sites

Published
July 1998
Author
Randy T. Catron
Abstract
The Principal Financial Group analyzed its use of intranet sites by applying a three-step process to collect data from the participants: a pre-browse interview; browsing activity observed by the researcher; and a post-browse interview.