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Marketing Research Articles Related to In-Store Research

Marketing Research Articles Related to In-Store Research

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A bird's-eye view of what mobile can do

Published
July 2013
Author
Jerry W. Thomas
Abstract
A broad look at current mobile-device capabilities and how they can be incorporated to improve qualitative and quantitative research.

Eye-tracking helps reconcile the disconnect between shoppers’ words and their actions

Published
July 2013
Author
Scott Young
Abstract
Scott Young uses retail case studies to share tactical insights for enhancing in-store-marketing and discusses recommended applications of in-store eye-tracking.

Family research: Keep on trying 'til you reach the highest (common) ground

Published
April 2012
Author
Janet Oak
Abstract
This article discusses the modern American family dynamic that elevates children's opinions, requiring researchers to rethink the established methodologies for evaluating family consumption and consider the family as a unit.

For winning qualitative, make it high-touch + high-tech

Published
May 2012
Authors
Erin Barber and Mary McIlrath
Abstract
Rather than making an either/or choice when it comes to tech-based vs. traditional qualitative methods, why not go hybrid to get the best of both worlds?

Getting the most from eye-tracking

Published
March 2013
Author
Scott Young
Abstract
Scott Young offers best practices for the use of eye-tracking and explores the various research applications of the methodology.

How Ping used video and onsite research to understand the driver-purchasing process

Published
December 2012
Authors
Donald Hein and Jon Last
Abstract
Strong collaboration among Ping and its research vendor fueled the creation of presentations that garnered substantial internal attention.

How the shopper is changing the retail and research landscape

Published
June 2011
Authors
Roxanne Salen and Susan Stickling
Abstract
The authors spoke to practitioners from Clorox, PepsiCo and WhiteWave Foods to investigate the current and future state of the shopper insights function.

How to make an in-store connection with Hispanic shoppers

Published
November 2014
Author
Scott Young
Abstract
The author provides tips for marketers looking to make an in-store connection with Hispanic shoppers, taking into account the acculturation gap.

Insights and implications for packaging research

Published
January 2010
Author
Scott Young
Abstract
Drawing from real-world successes and failures, this article argues that on the shelf and in the home are two proving grounds for innovative packaging designs and explores how research can help enhance the odds of victory.

In-store recruiting offers an alternative to standard techniques

Published
December 2001
Author
John Morrow
Abstract
Recruiting is an important factor in achieving good research results: quality respondents make a difference in the quality of research. This article discusses the importance of having quality respondents and how to recruit them.

Is ethnography worth the higher cost?

Published
December 2008
Author
Bill Abrams
Abstract
Using several examples of insights gained from ethnography, the author argues that spending the time and money to do true ethnography pays off in the end with richer insights.

Leveraging mobile and online qualitative to get inside shoppers’ heads

Published
July 2013
Authors
Jim Bryson and Jessica Ritzo
Abstract
The authors detail how to combine mobile and Web-based qual approaches to study the complete shopping experience.

Overcome these common hazards to seize their potential

Published
December 2009
Author
Ellen Cabacungan
Abstract
This article explains to how effectively execute a mixed-method market research project and avoid having the many facets end up as little more than disparate parts of an incomplete whole.

Qualitatively Speaking: Mobile qualitative finally hits its stride

Published
July 2012
Author
Jim Bryson
Abstract
The promise for conducting qualitative research using mobile phones is great but the technology has been slow to deliver on that promise – until now.

Qualitatively Speaking: The irreplaceable on-site ethnographer

Published
February 2012
Author
Bill Abrams
Abstract
Online qualitative is growing in popularity, the author admits, but sometimes there’s no substitute for actually being there.

Research helps maker of gardening containers expand its product line

Published
October 1990
Author
Quirk's Staff
Abstract
To determine the marketing potential of an indoor planter product, researchers applied a variety of research methods: a review secondary research, trade publications and sales materials; retail audits; in-store interviews; consumer and trade member interviews; and telephone interviews with retail buyers and distributors.

The evolution of shopper marketing

Published
July 2012
Author
Lisa Hurst
Abstract
In each era, the tools and data available drive the strategy for nuturing the shopper relationship. This article looks at how today's technology shapes shopper marketing strategy in new - and familiar - ways.

The right message for the right category: Using social influence at the shelf

Published
May 2012
Author
Valla Roth
Abstract
Building on a previous Quirk's article on behavioral economics, Decision Insight's Valla Roth details an experiment conducted to explore how social influence impacts shopper behavior.

The value of tracing the shopper’s path to purchase

Published
July 2012
Author
Russ Rubin
Abstract
The shopping process may be undergoing bewildering changes but real insights can still be gleaned by a close examination of how your customers move from consideration to purchase.

Trade Talk: Two vexing questions have been put to rest

Published
April 2008
Author
Joseph Rydholm, Quirk's Editor
Abstract
Recent studies have helped Quirk's Editor Joseph Rydholm answer two marketing-related questions. First, do shoppers who buy only the items featured in a grocery store's weekly coupons adversely effect the store's profits? And second, with the rise of superstores, where everything from motor oil to lettuce is available for purchase, are consumers ever put off by having disparate products next to each other in their shopping carts?