Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Marketing Research Articles Related to Incentive Payment & Processing

Marketing Research Articles Related to Incentive Payment & Processing

Showing items 1-20 of 24.

Go

Sort

Refine Search

Date

Login required for most articles published within the last three years

By the Numbers: Calling cell phones - the FCC makes a bad regulation worse

Published
July 2010
Author
Howard Fienberg
Abstract
The MRA's Howard Fienberg details why a new proposed FCC rule intended to spare cell phone users from autodialers will hurt research, research users and the public.

Considerations for conducting market research in China

Published
November 2011
Author
David Ying Hon Ho
Abstract
From the influence of Confucianism to government restrictions, the author outlines a number of factors affecting research in China today.

Data Use: A systematic method for checking online questionnaires

Published
October 2011
Author
Jerry Arbittier
Abstract
The author explains how his firm’s BOWLSR technique can avoid survey instrument - based problems with online research.

Evolving professionals, evolving panels: B2B research propels a new era of business insights

Published
April 2013
Authors
Tonya Parsons and Adam Sowers
Abstract
B2B research is becoming more demanding and researchers must consider the changing professional landscape and tailor their solutions to gather rich insights. The authors use B2B panels as an example of a traditional technique that can be modified to suit evolving B2B needs.

Faster than a speeding survey: Part II: The physician's perspective

Published
July 2009
Authors
Terri Maciolek and Jeffrey Palish
Abstract
In the second part of a two-part series on online surveys with physicians, the authors explore doctors’ reasons for participating in the research process and examine the factors that can lead to speeding and cheating.

Four ways to protect the respondent pool

Published
October 2010
Author
Mark Goodin
Abstract
The negative stereotypes of long surveys at inconvenient times with poor incentives have turned qualitative respondents and potential respondents off from research. The following are steps researchers can take to keep their respondent pool well-stocked with satisfied respondents.

From the Publisher November 1987

Published
November 1987
Author
Tom Quirk, QMRR Publisher
Abstract
Consistent communication and attractive incentives are key when when recruiting "expert" focus group respondents or those with a prominent business position or academic background.

Gaming for gaming: Caesars expands rewards program with social media app

Published
June 2013
Author
Ed Jessup
Abstract
Caesars Entertainment Corporation has extended its Total Rewards marketing program to reach customers and potential customers outside the walls of its properties by harnessing the power of social network gaming.

How Marriott International tapped mobile research to get feedback on enhancements to its mobile site

Published
June 2010
Author
Joseph Rydholm, Quirk's Editor
Abstract
Shared expectations and awareness of the technique’s strengths and weaknesses helped Marriott get the most out of a mobile survey of users of its Marriott Mobile site. The results augmented data gathered from a host of other sources to give a fuller look at the user experience.

How to establish and nurture online discussion-board conversations

Published
January 2011
Author
Greg Cobb
Abstract
The author offers tips on mounting successful discussion-board research projects. With planning and diligence, researchers can get the information they need while also ensuring a fun and fulfilling experience for respondents.

How to make sure your physician surveys are giving you accurate information

Published
June 2009
Authors
Andrew Aprill and Matt Campion
Abstract
In online research with physicians, three parties - the doctors, the client company and the research vendor - are responsible for ensuring data quality. This article outlines steps to follow to ensure that each stakeholder holds up their end of the bargain.

In the market for an online panel? What clients need to know

Published
August 2011
Author
Stefan Hartmann
Abstract
The author discusses six key issues clients should address when choosing an online panel.

Incentive considerations for increasing customer experience survey response rates

Published
August 2011
Author
David Ensing
Abstract
Companies are often quick to offer monetary incentives to improve customer experience survey response rates but they should also consider the sampling scheme and non-monetary incentives that might be better suited to their respondent pool.

Instant gratification drives consumer reward program preferences

Published
July 2010
Author
Quirk's Staff
Abstract
Does a poor economy shape reward program preferences? A survey indicates that consumers increasingly prefer immediate benefits even when smaller rather than waiting for a larger rewards.

Iowa city finds mail survey fits its needs

Published
November 2011
Author
Dan Wiese
Abstract
The author details how a mail survey was the best way for North Liberty, Iowa to measure citizen opinions on existing and potential city services.

Maximizing ROI for custom panels and online communities

Published
April 2011
Author
Bonnie Sherman
Abstract
This article explores how close cooperation between vendor and client can help ensure that custom online communities achieve research goals while also respecting members’ time and rewarding their effort.

Methods for ensuring online sample quality around the world

Published
January 2011
Authors
Chuck Miller and Suresh Subbiah
Abstract
While much of the world’s population now has Internet access, methods of developing online panel sample aren’t the same in every country. Regional differences abound, requiring location-specific approaches for effective sample generation.

Polaroid “checks out” the users of its professional films

Published
November 1989
Author
Quirk's Staff
Abstract
Polaroid used ResponseCheck, which combines an incentive with a survey, to profile professional film users by market in an effort to learn which film types were most used in each of the markets and with what applications.

Qualitatively Speaking: How to make good equal great

Published
December 2011
Author
Linda M. Lynch
Abstract
Now on the client side, a former focus group vendor explains what her organization expects to receive from its qualitative providers.