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Marketing Research Articles Related to Incentive Payment & Processing

Marketing Research Articles Related to Incentive Payment & Processing

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From the Publisher November 1987

Published
November 1987
Author
Tom Quirk, QMRR Publisher
Abstract
Consistent communication and attractive incentives are key when when recruiting "expert" focus group respondents or those with a prominent business position or academic background.

Research steers nightclub's respositioning

Published
June 1989
Author
Quirk's Staff
Abstract
Horsefeathers nightclub conducted computer-assisted surveys and focus groups with customers and employees, performed a market analysis, and reviewed club operations in its efforts to reposition itself in the marketplace and subsequently increase its popularity with and sales to evening customers.

Research encourages a comprehensive redesign of Blue Nun packaging

Published
October 1989
Author
Joseph Rydholm, Quirk's Editor
Abstract
After conducting taste tests that confirmed that packaging was a factor in declining sales, Blue Nun wine held extensive focus groups with current and past consumers and competitive brand purchasers, as well as shelf tests, in its package re-design process.

Polaroid “checks out” the users of its professional films

Published
November 1989
Author
Quirk's Staff
Abstract
Polaroid used ResponseCheck, which combines an incentive with a survey, to profile professional film users by market in an effort to learn which film types were most used in each of the markets and with what applications.

Trade Talk: Midwestern farmers express troubling views of research

Published
April 1996
Author
Joseph Rydholm, Quirk's Editor
Abstract
Research isn't finding fans among U.S. farmers. This article looks at farmers' attitudes toward research and suggests action researchers can take to improve research's standing.

How to make sure your physician surveys are giving you accurate information

Published
June 2009
Authors
Andrew Aprill and Matt Campion
Abstract
In online research with physicians, three parties - the doctors, the client company and the research vendor - are responsible for ensuring data quality. This article outlines steps to follow to ensure that each stakeholder holds up their end of the bargain.

Faster than a speeding survey: Part II: The physician's perspective

Published
July 2009
Authors
Terri Maciolek and Jeffrey Palish
Abstract
In the second part of a two-part series on online surveys with physicians, the authors explore doctors’ reasons for participating in the research process and examine the factors that can lead to speeding and cheating.

Trade Talk: Landmark health care bill contained win for researchers

Published
May 2010
Author
Joseph Rydholm, Quirk's Editor
Abstract
The 2010 health care bill included a modified version of the Physician Payment Sunshine Act that effectively excludes the honoraria that are usually paid to doctors for taking part in scientific survey and marketing research from the Sunshine Act’s reporting requirements.

How Marriott International tapped mobile research to get feedback on enhancements to its mobile site

Published
June 2010
Author
Joseph Rydholm, Quirk's Editor
Abstract
Shared expectations and awareness of the technique’s strengths and weaknesses helped Marriott get the most out of a mobile survey of users of its Marriott Mobile site. The results augmented data gathered from a host of other sources to give a fuller look at the user experience.

By the Numbers: Calling cell phones - the FCC makes a bad regulation worse

Published
July 2010
Author
Howard Fienberg
Abstract
The MRA's Howard Fienberg details why a new proposed FCC rule intended to spare cell phone users from autodialers will hurt research, research users and the public.

Instant gratification drives consumer reward program preferences

Published
July 2010
Author
Quirk's Staff
Abstract
Does a poor economy shape reward program preferences? A survey indicates that consumers increasingly prefer immediate benefits even when smaller rather than waiting for a larger rewards.

Four ways to protect the respondent pool

Published
October 2010
Author
Mark Goodin
Abstract
The negative stereotypes of long surveys at inconvenient times with poor incentives have turned qualitative respondents and potential respondents off from research. The following are steps researchers can take to keep their respondent pool well-stocked with satisfied respondents.

How to establish and nurture online discussion-board conversations

Published
January 2011
Author
Greg Cobb
Abstract
The author offers tips on mounting successful discussion-board research projects. With planning and diligence, researchers can get the information they need while also ensuring a fun and fulfilling experience for respondents.

Methods for ensuring online sample quality around the world

Published
January 2011
Authors
Chuck Miller and Suresh Subbiah
Abstract
While much of the world’s population now has Internet access, methods of developing online panel sample aren’t the same in every country. Regional differences abound, requiring location-specific approaches for effective sample generation.

Maximizing ROI for custom panels and online communities

Published
April 2011
Author
Bonnie Sherman
Abstract
This article explores how close cooperation between vendor and client can help ensure that custom online communities achieve research goals while also respecting members’ time and rewarding their effort.

Data Use: A systematic method for checking online questionnaires

Published
October 2011
Author
Jerry Arbittier
Abstract
The author explains how his firm’s BOWLSR technique can avoid survey instrument - based problems with online research.

Iowa city finds mail survey fits its needs

Published
November 2011
Author
Dan Wiese
Abstract
The author details how a mail survey was the best way for North Liberty, Iowa to measure citizen opinions on existing and potential city services.

Considerations for conducting market research in China

Published
November 2011
Author
David Ying Hon Ho
Abstract
From the influence of Confucianism to government restrictions, the author outlines a number of factors affecting research in China today.

Qualitatively Speaking: How to make good equal great

Published
December 2011
Author
Linda M. Lynch
Abstract
Now on the client side, a former focus group vendor explains what her organization expects to receive from its qualitative providers.