Marketing Research Articles Related to the Information Technology (IT) Industry

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Published: March 2004
Author: Del Williams
Abstract: Many IT companies have great product ideas and rush to market without testing the viability of those ideas. The author cites the examples of an IT consulting firm and a maker of prison phone systems and how both used research to fine-tune their offerings.

Published: November 2008
Author: Julia Lin
Abstract: Using five brief case-study examples, this article looks at problems that can crop up when fielding international studies in technology industries.

Published: March 2004
Author: Brain Cavoto
Abstract: Citing as an example the experience of a maker of servers, the article presents a guide to the questions and topics a company must address when considering adding a new product to the market.

Published: July 2005
Author: Ron Weidemann II
Abstract: IT respondents are a valuable and over-surveyed audience which must be properly cared for in order to preserve their interest in the research process.

Published: February 1994
Author: Joseph Rydholm, Quirk's Editor
Abstract: PC World magazine uses fax-based surveys, with the help of the program Teleform, as a fast and economical research method.

Published: March 2007
Authors: Joan Fredericks and Hernando Gonzalez
Abstract: Using the experiences of data management firm StorageTek, the authors outline 10 best practices for creating and maintaining a satisfaction and loyalty research program.

Published: February 2002
Author: Nina Rook
Abstract: Using a project for an Internet management software developer as an example, this article examines the Internet as a research tool.

Published: April 2011
Authors: Michael Calderwood and Anthony Giusto
Abstract: Using the practices of Pitney Bowes as examples, the authors argue that buyers of business-to-business products and services can learn a lot about a vendor by examining how it measures customer satisfaction.

Published: May 2001
Author: Brian Van Houten
Abstract: Technology companies conduct thousands of surveys of IT professionals annually in an effort to keep up with the ever-evolving technology marketplace. Because they are a relatively small and oft-contacted group, it is important for marketers to consider factors that will encourage survey participation when designing a research program. This article details how to use online surveys successfully with IT professionals.

Published: April 1995
Author: Joseph Rydholm, Quirk's Editor
Abstract: Synopsys used one-on-one telephone interviews with integrated chip designers and managers in the United States, Germany and Japan to obtain feedback from customers worldwide.

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