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Marketing Research Articles Related to the Information Technology (IT) Industry

Marketing Research Articles Related to the Information Technology (IT) Industry

Showing items 1-19 of 19.

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B2B marketing in troubled times

Published
March 2004
Author
Del Williams
Abstract
Many IT companies have great product ideas and rush to market without testing the viability of those ideas. The author cites the examples of an IT consulting firm and a maker of prison phone systems and how both used research to fine-tune their offerings.

By the Numbers: How to avoid language problems in international IT research

Published
November 2008
Author
Julia Lin
Abstract
Using five brief case-study examples, this article looks at problems that can crop up when fielding international studies in technology industries.

By the Numbers: Using research to size up a product's future

Published
March 2004
Author
Brain Cavoto
Abstract
Citing as an example the experience of a maker of servers, the article presents a guide to the questions and topics a company must address when considering adding a new product to the market.

Does customer experience = market research insights + implementation?

Published
November 2014
Author
Eric M. Whipkey
Abstract
After attending conferences in both the marketing research and customer experience realms this summer, Eric Whipkey wonders if researchers are in danger of having their roles usurped or co-opted by CX professionals.

Fax-based surveys give PC World magazine flexibility and quick turnaround at a low cost

Published
February 1994
Author
Joseph Rydholm, Quirk's Editor
Abstract
PC World magazine uses fax-based surveys, with the help of the program Teleform, as a fast and economical research method.

Going mobile with your survey? Get off the grid (questions)

Published
December 2014
Authors
Allyson Kuper and Tim Glowa
Abstract
The author explores why grid questions are not working as a data collection method and provides steps researchers can take when designing surveys.

How research helped Genentech improve its app-based sales-detailing tool

Published
October 2014
Authors
Lisa Kumpula and Erin Uyttewaal
Abstract
A multi-pronged research approach - including ethnography, in-depth interviews and survey research - helped biotechnology company Genentech understand barriers to adoption of its iDetail app.

How StorageTek built its B2B satisfaction and loyalty research program

Published
March 2007
Authors
Joan Fredericks and Hernando Gonzalez
Abstract
Using the experiences of data management firm StorageTek, the authors outline 10 best practices for creating and maintaining a satisfaction and loyalty research program.

Maker of design software uses telephone interviews to keep in touch with customers around the world

Published
April 1995
Author
Joseph Rydholm, Quirk's Editor
Abstract
Synopsys used one-on-one telephone interviews with integrated chip designers and managers in the United States, Germany and Japan to obtain feedback from customers worldwide.

Pitney Bowes places a premium on soliciting and acting on customer feedback

Published
April 2011
Authors
Michael Calderwood and Anthony Giusto
Abstract
Using the practices of Pitney Bowes as examples, the authors argue that buyers of business-to-business products and services can learn a lot about a vendor by examining how it measures customer satisfaction.

Queue Bits

Published
December 2014
Author
Quirk's Staff
Abstract
Marketing research and insights news and information. This issue's keywords: social media; cannabis industry; wearables; loyalty; health care

Reaching IT decision makers on the Web

Published
February 2002
Author
Nina Rook
Abstract
Using a project for an Internet management software developer as an example, this article examines the Internet as a research tool.

Reaching IT professionals through online surveys

Published
July 2005
Author
Ron Weidemann II
Abstract
IT respondents are a valuable and over-surveyed audience which must be properly cared for in order to preserve their interest in the research process.

Reaching IT professionals: online vs. telephone interviewing

Published
May 2001
Author
Brian Van Houten
Abstract
Technology companies conduct thousands of surveys of IT professionals annually in an effort to keep up with the ever-evolving technology marketplace. Because they are a relatively small and oft-contacted group, it is important for marketers to consider factors that will encourage survey participation when designing a research program. This article details how to use online surveys successfully with IT professionals.

Trade Talk: ‘Internet of things’ study highlights our conflicted relationship with privacy

Published
October 2014
Author
Joseph Rydholm, Quirk's Editor
Abstract
Quirk's Editor Joe Rydholm discusses the 2014 State of the Internet of Things Study, by Acquity Group.

Trade Talk: Cheap PCs part 2: falling prices, rising expectations

Published
April 1998
Author
Joseph Rydholm, Quirk's Editor
Abstract
An overview of the current and future state of the PC industry.

Want better laddering results? Add technology and teamwork.

Published
December 2013
Author
Bernadette DeLamar
Abstract
The author details her techniques for overcoming common barriers to the laddering process.

What’s ahead for online qual?

Published
December 2014
Authors
Jennifer Dale and Susan Abbott
Abstract
In an excerpt from their new book Qual-Online, The Essential Guide, Jennifer Dale and Susan Abbott examine some trends in online qualitative.

Will big privacy kill big data in health care?

Published
August 2014
Author
Jessica Santos
Abstract
Big data comes with big challenges. The author discusses how patient privacy challenges and violations affect big data in health care.