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Marketing Research Articles Related to Interactive Electronic Group Research

Marketing Research Articles Related to Interactive Electronic Group Research

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Electronic research tool helps the Arizona Republic reconnect with its community

Published
July 2000
Authors
Robert Duley and Douglas Griffen
Abstract
The Arizona Republic gave respondents laptops with software that supports electronic brainstorming, prioritization and survey assessments in its effort to redesign itself to better connect with the issues and the community.

Enhancing focus groups with wireless group response systems

Published
March 2001
Author
Pat Moody
Abstract
Wireless group response systems are becoming a frequent sight in focus groups. This article discusses use of wireless group response systems, including benefits.

Group response measurement systems aid in ad testing and more

Published
March 1993
Author
Jim Strelchun
Abstract
Audience or group response measurement systems (RMS) find out what the people in a gathering think about any issues or material presented and then display that information instantly. This article explores potential applications of RMS in both quantitative and qualitative research and describes several strengths of this technique.

Interactive response systems ease research on controversial subjects

Published
February 1997
Author
Michele Holleran
Abstract
Working with focus groups on controversial or complex subjects can be challenging for any researcher. This article discusses how interactive response can help in such focus groups.

PBS station tests direct mail pieces with dial response measurement system

Published
March 1993
Author
Joseph Rydholm, Quirk's Editor
Abstract
To pre-test the effectiveness of a mail campaign to renew lapsed members, a Phoenix-area PBS station, KAET-TV, gathered feedback from groups of lapsed KAET members by using MACH 2, a dial response system. Via hand-held controllers, each individual responded to two mail pieces. The sessions finished with a focus group to elicit more open-ended responses

Perception Analyzers aid development of ad campaign for prenatal care programs

Published
June 2003
Authors
Steve Appel and Barbara Bird
Abstract
AIDS Institute used focus groups and Perception Analyzers in its development of a multimedia campaign to convince more women to get prenatal care.

Respondents in interactive groups approve Best Western's ambitious ad campaign

Published
June 1996
Author
Joseph Rydholm, Quirk's Editor
Abstract
Best Western used interactive large-group interviews to determine the success of its new television ad campaign aimed at informing consumers that the hotel chain had upgraded its appearance and quality.

Trends and developments in moment-to-moment research

Published
December 2000
Author
Wes Breazeale
Abstract
This article is an update of a paper originally presented by Friea Crocker at the International Conference on Computer Assisted Survey Information Collection in December 1996 in San Antonio, Texas. This examination of trends and developments in moment-to-moment research includes a discussion of portable systems and diversified applications.