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Marketing Research Articles Related to International Research

Marketing Research Articles Related to International Research

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A guide to international market research

Published
January 1991
Author
Ian MacFarlane
Abstract
This article details seven steps to complete before starting international marketing research. These steps check established sources of information on countries, products, markets, competitors and other key information.

A guide to marketing and selling to Chinese businesses

Published
March 2009
Author
Matthew Harrison
Abstract
Drawing from findings of in-depth interviews with Chinese business owners, the author details the best ways for Western firms to market their services in China and also explores the expectations and opinions Chinese businesses have of Western marketers.

A look at business-to-business market research in Russia

Published
November 2010
Authors
Tatiana Klimenko and Matthew Harrison
Abstract
While business-to-business research is relatively new in Russia, its use is growing along with the size of the Russian economy. The authors detail some of the most-used techniques and offer insights for those considering investigating this vast market.

A look at consistency in global non-probabilistic online samples

Published
November 2012
Authors
Steven Gittelman and Elaine Trimarchi
Abstract
The authors examine results from a consistency analysis conducted in 13 countries with samples from 10 panel companies to highlight differences in data quality.

A look at online research in the Middle East

Published
July 2007
Authors
Ahmed Nassef and Tamara Deprez
Abstract
Online research in the Middle East is rapidly becoming more and more feasible and offers a way to reach many different and heretofore difficult to access audiences.

A look at the Chinese automobile market

Published
November 2004
Authors
Barton Lee and David Tatterson
Abstract
With massive growth in the middle classes, the car market in China is poised to explode.

A look at the Indian market research industry

Published
November 1997
Author
Ravi Iyer
Abstract
The Indian marketing research industry has been growing in recent years. This article examines the Indian marketing research industry, including growth areas, major players, research methods and future outlook.

A research adventure in the Caribbean Island

Published
November 1995
Author
Jack Ross
Abstract
This article relates one researcher’s experience with a project in the Caribbean and how what sounded good initially became a reminder of how one can’t judge a book by its cover.

Agricultural research in Asia

Published
November 1998
Author
Nick Easen
Abstract
Agricultural research in Asia is particularly challenging for multinational companies in the agriculture industry. By way of example, this article discusses how to conduct successful agricultural research in Asia.

An insider's guide to conducting effective research in developing countries

Published
November 1998
Author
Stephen Phillips
Abstract
Studying local cultures to ensure that research goes smoothly can be time-consuming, but research firms specializing in international work are available. This article provides a guide on how to conduct effective market research in developing countries.

An international marketing research checklist

Published
November 1998
Author
Kent Hamilton
Abstract
Checklists help with major undertakings such as moving across county or preparing for a long vacation. A checklist could be equally helpful for a global marketing research project. This article provides a checklist for such an endeavor.

An introduction to marketing research in China

Published
November 1996
Authors
Barton Lee and Alexander Wong
Abstract
Marketing research is fairly new to China. This article provides an introduction to marketing research in the world's most populous country.

An overview of business-to-business research in China

Published
November 2008
Authors
Matthew Harrison and Alaric Fairbanks
Abstract
The authors outline a brief history of business-to-business research in China and then explore trends in the use of various techniques while offering tips on what kinds of information can be obtained through research.

An overview of global Web adoption rates and their impact on online research

Published
July 2006
Authors
Kira R. Signer and Andy Korman
Abstract
As Internet adoption rates grow throughout the world, online research is becoming more and more viable. Still, each country presents various obstacles and the authors provide a country-by-country breakdown of penetration rates and offer notes and a go/no-go verdict on conducting Web research in the various regions.

Avoiding the pitfalls of country comparisons

Published
November 2004
Authors
Susan Devlin and Gary Nicholas
Abstract
Global research efforts must strike a delicate balance between design uniformity and cultural customization. The article cites examples related to questionnaire design and data analysis, among others.

By The Numbers: Does aspirational answering affect Chinese data quality?

Published
July 2014
Authors
Pete Cape and Ati Sinaga
Abstract
A look at findings from experiments designed to gauge the impact of Chinese respondents who may be answering brand-related questions with brands they would like to use rather than those they actually do.

By the Numbers: European research panels growing, adapting

Published
November 2005
Author
Andrew Cooper
Abstract
While European panels have been slower to develop than U.S. panels, they are now up to speed and represent a host of cultures, languages and countries.

By the Numbers: How to avoid language problems in international IT research

Published
November 2008
Author
Julia Lin
Abstract
Using five brief case-study examples, this article looks at problems that can crop up when fielding international studies in technology industries.

By the Numbers: Make your international phone interviews successful in any language

Published
December 2009
Author
Pam Bruns
Abstract
When conducting international telephone interviews, choose your vendor carefully, the author says. Look for experience, native-speaking interviewers, flexibility, attention to detail and the use of in-language monitoring.

Conducting automotive research in India

Published
April 2000
Author
Donavan Klinger
Abstract
For international marketing researchers, there is really no such thing as a typical week. This article discusses one researcher’s experiences conducting car research in India.