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Marketing Research Articles Related to International Research

Marketing Research Articles Related to International Research

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A global consensus

Published
December 2005
Authors
Shaan Rotolo and Kerry Cole
Abstract
A large IT firm conducted qualitative research with small and medium businesses around the world to understand how the needs of those businesses differed from those of the larger companies with which the firm was more closely identified.

A guide to international market research

Published
January 1991
Author
Ian MacFarlane
Abstract
This article details seven steps to complete before starting international marketing research. These steps check established sources of information on countries, products, markets, competitors and other key information.

A guide to marketing and selling to Chinese businesses

Published
March 2009
Author
Matthew Harrison
Abstract
Drawing from findings of in-depth interviews with Chinese business owners, the author details the best ways for Western firms to market their services in China and also explores the expectations and opinions Chinese businesses have of Western marketers.

* A look at business-to-business market research in Russia

Published
November 2010
Authors
Tatiana Klimenko and Matthew Harrison
Abstract
While business-to-business research is relatively new in Russia, its use is growing along with the size of the Russian economy. The authors detail some of the most-used techniques and offer insights for those considering investigating this vast market.

* A look at consistency in global non-probabilistic online samples

Published
November 2012
Authors
Steven Gittelman and Elaine Trimarchi
Abstract
The authors examine results from a consistency analysis conducted in 13 countries with samples from 10 panel companies to highlight differences in data quality.

A look at the Indian market research industry

Published
November 1997
Author
Ravi Iyer
Abstract
The Indian marketing research industry has been growing in recent years. This article examines the Indian marketing research industry, including growth areas, major players, research methods and future outlook.

A nation in transition

Published
November 2001
Authors
David Bottomley and David Jodice
Abstract
China presents researchers with unique challenges. This article discusses the challenges of researching in China and how improvements in communication facilities, transportation and training are making research easier to conduct.

A research adventure in the Caribbean Island

Published
November 1995
Author
Jack Ross
Abstract
This article relates one researcher’s experience with a project in the Caribbean and how what sounded good initially became a reminder of how one can’t judge a book by its cover.

A storied destination

Published
November 2005
Author
Anna Lilleengen
Abstract
Tourism board VisitScotland used one-on-ones to craft a new Europe-wide ad campaign and then employed Web metrics (such as site visits and brochure requests) to measure its effectiveness.

A tankful of potential

Published
November 2004
Authors
Barton Lee and David Tatterson
Abstract
With massive growth in the middle classes, the car market in China is poised to explode.

A world of unique challenges

Published
April 2000
Author
Donavan Klinger
Abstract
For international marketing researchers, there is really no such thing as a typical week. This article discusses one researcher’s experiences conducting car research in India.

Agricultural research in Asia

Published
November 1998
Author
Nick Easen
Abstract
Agricultural research in Asia is particularly challenging for multinational companies in the agriculture industry. By way of example, this article discusses how to conduct successful agricultural research in Asia.

An enriching process

Published
November 2005
Author
Martha C. Rivera
Abstract
An in-depth look at ethnographic research in Latin America, including thoughts on modes of observation, participation, incentives and questioning.

An insider's guide to conducting effective research in developing countries

Published
November 1998
Author
Stephen Phillips
Abstract
Studying local cultures to ensure that research goes smoothly can be time-consuming, but research firms specializing in international work are available. This article provides a guide on how to conduct effective market research in developing countries.

An integrated approach

Published
October 1997
Author
Jim Slevin
Abstract
Advanced Micro Devices switched from conducting its annual customer satisfaction survey face-to-face and via telephone interviews and mail questionnaires to primarily an Internet survey. This article describes the details of this effort, believed to be the first annual, worldwide customer satisfaction survey by a Fortune 500 company using the Internet as its primary medium.

An international marketing research checklist

Published
November 1998
Author
Kent Hamilton
Abstract
Checklists help with major undertakings such as moving across county or preparing for a long vacation. A checklist could be equally helpful for a global marketing research project. This article provides a checklist for such an endeavor.

An introduction to marketing research in China

Published
November 1996
Authors
Barton Lee and Alexander Wong
Abstract
Marketing research is fairly new to China. This article provides an introduction to marketing research in the world's most populous country.

An overview of business-to-business research in China

Published
November 2008
Authors
Matthew Harrison and Alaric Fairbanks
Abstract
The authors outline a brief history of business-to-business research in China and then explore trends in the use of various techniques while offering tips on what kinds of information can be obtained through research.

Assume nothing

Published
December 2007
Author
Steve Richardson
Abstract
Drawing from the work of members of the Qualitative Research Consultants Association, the author gives advice to those conducting international qualitative research. Effective communication is the name of the game, especially in terms of expectations of all parties involved in the process.

Avoid beauty contests, seek shopability

Published
November 2004
Author
Scott Young
Abstract
Recommendations for global packaging research include: focus on functionality; don’t rely on a single number; and remember that competition is the norm.

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