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Marketing Research Articles Related to the Lawn and Garden Industry

Marketing Research Articles Related to the Lawn and Garden Industry

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Monrovia dug deep with gardeners to find out how to establish a bond with them

Published
July 2015
Author
Noël Adams
Abstract
In-person and digital ethnographies were just two of the research methods plant-grower Monrovia used to get at the root of gardeners’ habits and preferences.

Research helps maker of gardening containers expand its product line

Published
October 1990
Author
Quirk's Staff
Abstract
To determine the marketing potential of an indoor planter product, researchers applied a variety of research methods: a review secondary research, trade publications and sales materials; retail audits; in-store interviews; consumer and trade member interviews; and telephone interviews with retail buyers and distributors.

Survey defines lawn mower purchasing habits

Published
December 1988
Author
Quirk's Staff
Abstract
This study used a mailed survey to mower purchasers to identify their characteristics and determine factors influencing their purchasing decisions. The researchers grouped the respondents into categories based upon the primary motivators of their decision-making process: brand name, features, price and outlet.