Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Marketing Research Articles Related to Research with Lawyers

Marketing Research Articles Related to Research with Lawyers

Showing items 1-5 of 5.

Sort

Refine Search

Date

Login required for most articles published within the last three years

How market research can defend false-advertising claims

Published
November 2009
Author
Joel Zeiler
Abstract
Marketing research can play a major role in resolving false-advertising claims. Here are some tips on how to get the most out of litigation research and how to make timely, objective research your best ally.

Pennsylvania Bar Assn. conducts a telephone survey of lawyers recently admitted to practice

Published
December 1992
Author
Quirk's Staff
Abstract
The Pennsylvania Bar Association conducted a telephone survey of lawyers recently admitted to practice. The survey probed the reasons why people go to law school, what their hopes and aspirations are, and how their opinions changed during their education - both after they were admitted to the bar and during the first few years of practice. In addition, the survey was designed to determine ways to help new lawyers handle the challenges they face.

Research on the witness stand: conducting surveys for use in litigation

Published
May 1999
Author
Larry Herman
Abstract
Quantitative research presented as evidence in the courtroom comes under a different and more meticulous scrutiny than when it is used in making business and marketing decisions. This article discusses conducting surveys for use in litigation, including insights, cautions and rules of the road.

Surveys help settle trade dress infringement case

Published
October 1987
Author
Quirk's Staff
Abstract
Consumer surveys can be effective marketing tools, but when used in a courtroom setting, they can be effective legal tools too. Random intercept surveys can be used in trademark cases, like one between Kmart and LeSportsac Inc., to determine consumer perceptions.

Using focus groups for a simulated trial process

Published
April 1994
Authors
Stanford Odesky and Richard Kerger
Abstract
Broadway productions are often tested on the road. This article discusses a similar process for legal trials, the simulated trial process, presenting the tools, purposes, benefits, an example and the importance of confidentiality agreements.