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Marketing Research Articles Related to the Legal Industry

Marketing Research Articles Related to the Legal Industry

Showing items 1-20 of 22.

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A marketer's guide to proposed COPPA changes

Published
October 2012
Author
Emily Goon, Quirk's Content Editor
Abstract
Online privacy expert Ray Everett explains the Federal Trade Commission's proposed changes to its Children's Online Privacy Protection Act and offers advice on what marketers trying to reach children online should know and how they can prepare.

From the Publisher April 1988: Research confidentiality a must

Published
April 1988
Author
Tom Quirk, QMRR Publisher
Abstract
Tom Quirk shares an experience when he needed to keep a persistent executive at bay to protect the confidentiality of research and uphold his legal and ethical responsibilities.

Guidelines for easing parental fears regarding online research

Published
February 2011
Author
Pam Goldfarb Liss
Abstract
When interviewing kids online, researchers can take the steps outlined here to reassure nervous parents that family privacy is being respected and that the online research process is safe.

How market research can defend false-advertising claims

Published
November 2009
Author
Joel Zeiler
Abstract
Marketing research can play a major role in resolving false-advertising claims. Here are some tips on how to get the most out of litigation research and how to make timely, objective research your best ally.

How research can help keep marketing claims in compliance

Published
January 2013
Author
Bruce Isaacson
Abstract
Using a fictional cake mix as an example, the author outlines best research practices in claim substantiation.

How to continue your research education on a budget

Published
March 2010
Authors
Keith Malo and John Widmer
Abstract
Research education and training is a crucial part of keeping the industry alive, robust and relevant - don't let it suffer in a down economy. The authors suggest several ways to further research education and training even on the tightest of budgets.

In Case You Missed It... June 2010

Published
June 2010
Author
Quirk's Staff
Abstract
News and notes on marketing and research: anti-drinking advertising can backfire; Florida law enforcement using focus groups to solve cold cases; writing hotel reviews

In Case You Missed It... November 2013

Published
November 2013
Author
Quirk's Staff
Abstract
News and notes on marketing and research: AG takes on astroturfing; Gen Y luxury

No more Mr. Nice Guy: professional respondents in qualitative research

Published
December 2009
Author
Mark Goodin
Abstract
The author sheds light on the problem of professional respondents in qualitative research and offers several steps researchers and recruiters can take to ferret out the cheaters.

Research on the witness stand: conducting surveys for use in litigation

Published
May 1999
Author
Larry Herman
Abstract
Quantitative research presented as evidence in the courtroom comes under a different and more meticulous scrutiny than when it is used in making business and marketing decisions. This article discusses conducting surveys for use in litigation, including insights, cautions and rules of the road.

Researchers weigh in on the past 25 years and opine on the next

Published
October 2011
Author
Joseph Rydholm, Quirk's Editor
Abstract
Research veterans give their views on what the industry’s done right - and wrong - over the past decades and what we can expect the future to hold.

Risky business: Attachment to mobile devices puts drivers in danger

Published
August 2011
Author
Quirk's Staff
Abstract
Snapshot: Despite understanding the risks of driving and texting while using a cell phone, most adults continue this risky behavior, believing themselves to be better-than-average drivers.

Risky business: How research can find the truth about respondents' bad behavior

Published
August 2010
Authors
Michael Lieberman and Jon Montgomery
Abstract
Conducting research on topics that have social stigmas or expectations can yield inaccurate results, as respondents do not want to admit their own risky behaviors. Using the item-count method, researchers can correct for social desirability distortion.

Simulating the courtroom: qualitative research mock trials

Published
December 1999
Authors
Peter DePaulo, Holly Key and Alison Murphy
Abstract
Mock trials are one option for qualitative research. This article discusses the mock trial, including an overview, preparation, presentation and advice for holding a mock trial.

Surveys help settle trade dress infringement case

Published
October 1987
Author
Quirk's Staff
Abstract
Consumer surveys can be effective marketing tools, but when used in a courtroom setting, they can be effective legal tools too. Random intercept surveys can be used in trademark cases, like one between Kmart and LeSportsac Inc., to determine consumer perceptions.

Trade Talk: Landmark health care bill contained win for researchers

Published
May 2010
Author
Joseph Rydholm, Quirk's Editor
Abstract
The 2010 health care bill included a modified version of the Physician Payment Sunshine Act that effectively excludes the honoraria that are usually paid to doctors for taking part in scientific survey and marketing research from the Sunshine Act’s reporting requirements.

Trade Talk: MR must go public with privacy protection efforts

Published
April 2014
Author
Joseph Rydholm, Quirk's Editor
Abstract
This article reviews a study from the Global Research Business Network that examines attitudes toward the (ab)use of personal data by domestic governments, search engines, social media firms and mobile phone operators.

Trade Talk: MRA sets new Standards

Published
December 2013
Author
Joseph Rydholm, Quirk's Editor
Abstract
A look at a "landmark" revision to the MRA's Code of Marketing Research Standards, which establishes 42 ethical and best-practice principles to guide marketing research practitioners in their day-to-day work.

Trade Talk: Operation Cooperation

Published
May 1999
Author
Joseph Rydholm, Quirk's Editor
Abstract
An interview with CMOR's Jane Sheppard discussing what researchers can do to increase respondent cooperation and satisfaction.

Trade Talk: This column does not exist

Published
August 2011
Author
Joseph Rydholm, Quirk's Editor
Abstract
Quirk's Editor Joseph Rydholm discusses his experiences at recent research conferences and the possibility that research is trending away from openness and transparency.