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Marketing Research Articles Related to Legal Research

Marketing Research Articles Related to Legal Research

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Detecting and eliminating racial profiling and unfair sales practices in consumer lending

Published
January 2010
Author
Paul C. Lubin
Abstract
Unfair treatment and inappropriate sales in financial institutions often negatively impact minorities and those less knowledgeable about financial products. Market research can help banks guarantee fair treatment of minority and non-minority consumers applying for credit and also help ensure sound sales and service practices to improve the consumers’ ability to make appropriate decisions.

How market research can defend false-advertising claims

Published
November 2009
Author
Joel Zeiler
Abstract
Marketing research can play a major role in resolving false-advertising claims. Here are some tips on how to get the most out of litigation research and how to make timely, objective research your best ally.

Research on the witness stand: conducting surveys for use in litigation

Published
May 1999
Author
Larry Herman
Abstract
Quantitative research presented as evidence in the courtroom comes under a different and more meticulous scrutiny than when it is used in making business and marketing decisions. This article discusses conducting surveys for use in litigation, including insights, cautions and rules of the road.

Surveys help settle trade dress infringement case

Published
October 1987
Author
Quirk's Staff
Abstract
Consumer surveys can be effective marketing tools, but when used in a courtroom setting, they can be effective legal tools too. Random intercept surveys can be used in trademark cases, like one between Kmart and LeSportsac Inc., to determine consumer perceptions.

When Apple, Samsung and conjoint came together

Published
May 2014
Author
Rajan Sambandam