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Marketing Research Articles Related to Lifestyle Research/Clustering

Marketing Research Articles Related to Lifestyle Research/Clustering

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Do gays count? Can they be counted?

Published
February 2004
Authors
Wes Combs and Bob Witeck
Abstract
While the buying power of gay consumers has been well-documented, the authors argue that the actual size of the market and its various sub-markets has been subject to inaccuracies. The article explores the reasons behind some of these numbers and attempts to clarify more accurate estimates.

With Boomers, the time is now

Published
February 2006
Author
Anne Wall
Abstract
Profiles Boomers as consumers and offers four ways to segment this large and powerful group.