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Marketing Research Articles Related to Lifestyle Research/Clustering

Marketing Research Articles Related to Lifestyle Research/Clustering

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Do gays count? Can they be counted?

Published
February 2004
Authors
Wes Combs and Bob Witeck
Abstract
While the buying power of gay consumers has been well-documented, the authors argue that the actual size of the market and its various sub-markets has been subject to inaccuracies. The article explores the reasons behind some of these numbers and attempts to clarify more accurate estimates.

How to address cultural conceptions of illness, health and wellness

Published
November 2014
Author
Jeremy Pincus
Abstract
The author explores factors in several countries that affect patients’ and doctors’ approaches to health and medicine and their implications for global health care marketing research.

Second-screen behavior and advertising: A valuable connection?

Published
August 2014
Author
Joel Rubinson
Abstract
Second-screen behaviors are getting a lot of attention as more people watch TV while using a second-screen device. The author digs in to see if advertisers should be reacting to this trend.

Trade Talk: ‘Internet of things’ study highlights our conflicted relationship with privacy

Published
October 2014
Author
Joseph Rydholm, Quirk's Editor
Abstract
Quirk's Editor Joe Rydholm discusses the 2014 State of the Internet of Things Study, by Acquity Group.

With Boomers, the time is now

Published
February 2006
Author
Anne Wall
Abstract
Profiles Boomers as consumers and offers four ways to segment this large and powerful group.