Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Marketing Research Articles Related to the Managed Care Industry

Marketing Research Articles Related to the Managed Care Industry

Showing items 1-7 of 7.

Sort

Refine Search

Date

Login required for most articles published within the last three years

A Colorado HMO ties patient satisfaction to physician incentives

Published
November 1993
Authors
Charles Gaughan and Lori Muneta
Abstract
TakeCare HMO conducted a telephone satisfaction survey to gauge its primary-care physicians' performance in three crucial areas: access to care, physician care, and the office staff and environment. Rather than using a research firm to conduct these phone surveys, the HMO used specially trained employees.

A look at the buying process model

Published
June 2009
Author
Sharon S. Paik
Abstract
This article explains a method called the buying process approach, which helps pharmaceutical firms closely examine how patients move through the health care system. By identifying areas where problems occur and understanding how those problems affect patients’ use of health care brands, marketers can design strategies to overcome roadblocks.

Assessing the impact of study design and other factors on determinations of health plan satisfaction drivers

Published
October 1998
Author
David A. Langley
Abstract
Blue Cross Blue Shield of Maine (BCBSM) used statistical models to determine the key drivers of satisfaction. This article discusses what BCBSM learned - points any organization should consider when designing a relevant and actionable customer satisfaction program.

Consulting the maps

Published
January 1992
Author
Quirk's Staff
Abstract
Main Line Health, Inc. analyzes its data from various survey studies by utilizing computer mapping software combined with statistical analysis techniques to identify geographic patterns. This information is then used to help decide issues such as which hospitals to include in its network and which physicians to recruit and where to place them.

Data Use: Retooling a large health insurer’s pricing strategy

Published
June 2007
Author
Jen Coriell
Abstract
The article chronicles how a health insurer used workgroups to develop a pricing strategy that was sensitive to market changes and the effects of advertising and promotions.

Study explores role of market research in HMOs

Published
June 1995
Author
Dahl Gardner
Abstract
Many HMOs are turning to market research to investigate improving customer service and satisfaction. Paria Group surveyed 225 HMOs to determine the current status of market research in HMOs.

Survey tells AT&T how well its employees manage with managed care

Published
June 1994
Author
Joseph Rydholm, Quirk's Editor
Abstract
AT&T uses a mail survey and feedback from local access meetings to gather information from employees about satisfaction with their health network providers and service.