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Marketing Research Articles Related to Market Forecasting

Marketing Research Articles Related to Market Forecasting

Showing items 1-13 of 13.

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A look at business-to-business market research in Russia

Published
November 2010
Authors
Tatiana Klimenko and Matthew Harrison
Abstract
While business-to-business research is relatively new in Russia, its use is growing along with the size of the Russian economy. The authors detail some of the most-used techniques and offer insights for those considering investigating this vast market.

A marketer's guide to increasing prices

Published
October 2010
Author
Gerald Linda
Abstract
Finally on the upswing of a global economic meltdown, marketers are beginning to consider raising prices to recoup losses and keep up with inflation. The author offers several strategies, tactics and communication plans to increase prices without losing business.

Customer satisfaction research: a matter of choice

Published
October 2000
Author
Gene Leichter
Abstract
During the last two decades, American companies have learned that they must listen to customers to keep product offerings current, competitive and on-target. This article discusses the growth of customer satisfaction research, highlighting the single unit marketing model technique.

Firms are going multi-platform to get their messages out to multicultural youth

Published
April 2010
Author
Amy Henry
Abstract
Using examples from brands like Hot Pockets, McDonald’s and Dr. Pepper, the author shows how some marketers are seizing on Web- and mobile-based methods to target Hispanic and African-American youths.

Laddering showed Infiniti how drivers viewed its Around View Monitor technology

Published
October 2009
Author
Matt Schroder
Abstract
Infiniti used laddering to better understand how a host of new technologies met, or didn’t meet, car buyers’ unstated psychological motivations and how the technologies supported the Infiniti brand.

Mail survey tests awareness of chiropractic technique

Published
June 1989
Author
Joseph Rydholm, Quirk's Editor
Abstract
Activator Methods, Inc. surveyed a random sample of 1036 chiropractors nationwide via mail to determine its position in the chiropractic marketplace.

Mineral supply-demand-price studies: another type of market research

Published
May 1997
Author
David J. Kroft
Abstract
Virtually every consumer product contains or is manufactured, processed or grown using minerals. This article discusses a little-known type of market research used by many types of companies and organizations to forecast the future supply of, demand for and price of mineral commodities. How such studies are conducted and difficulties in undertaking such analyses are also considered.

Pharma's a battlefield: why companies should spend, not skimp, on market research

Published
November 2009
Author
Andrew D. Cutler
Abstract
The author argues that the long-term risks of forgoing pharmaceutical marketing research far outweigh the short-term cost savings and proposes several questions any successful marketing research program should be able to answer.

Putting choice modeling to work for new product sales forecasting

Published
May 2010
Author
Jerry W. Thomas
Abstract
The author discusses the differences between 21st-century choice modeling vs. old legacy forecasting systems and explains how choice modeling can offer a distinct advantage in being 3-D-compatible and simpler way to achieve more complete results.

Research encourages a comprehensive redesign of Blue Nun packaging

Published
October 1989
Author
Joseph Rydholm, Quirk's Editor
Abstract
After conducting taste tests that confirmed that packaging was a factor in declining sales, Blue Nun wine held extensive focus groups with current and past consumers and competitive brand purchasers, as well as shelf tests, in its package re-design process.

Researchers chart the road ahead for the auto industry

Published
October 2009
Author
Emily Goon, Quirk's Content Editor
Abstract
Three auto industry research experts delve into the damage done to domestics, why some manufacturers were hit worse than others and what ‘value’ will look like on showroom floors in upcoming years.

Tacos in Tel Aviv? Research advises Mexican restaurant chain against opening franchises in Israel

Published
August 2011
Authors
Michael Lieberman and James A. Rohde
Abstract
The authors discuss the variable aspects of conducting a feasibility study and detail the market research aspect of the effort using the proposed launch of Mexican dining franchises in Israel.

Transform your tracking studies: Take them off autopilot to increase their impact and ROI

Published
October 2009
Author
Brett Hagins
Abstract
Tracking studies are a staple in the marketing research arsenal. Drawing from a larger study of Quirk’s readers and in-depth interviews with client-side researchers, Brett Hagins offers tips on making them more effective.