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Marketing Research Articles Related to Market Statistics

Marketing Research Articles Related to Market Statistics

Showing items 1-11 of 11.

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A look at the current market for customer information systems in the North American utility industry

Published
March 2008
Author
Christopher Perdue
Abstract
The author examines recent trends in the market for customer information systems (CIS) and explores some of the factors that utilities rated as important in a CIS.

A Mississippi trade organization uses research to help its farm-raised catfish catch on with consumers

Published
October 1989
Author
Quirk's Staff
Abstract
The Catfish Institute uses an ongoing telephone study with hundreds of households in different regions of the country, research regarding catfish nutrients, a regular survey of retailers in 12 markets nationwide, and focus groups in its marketing efforts.

Mail survey tests awareness of chiropractic technique

Published
June 1989
Author
Joseph Rydholm, Quirk's Editor
Abstract
Activator Methods, Inc. surveyed a random sample of 1036 chiropractors nationwide via mail to determine its position in the chiropractic marketplace.

Market structure analysis: What it is and how to do it

Published
June 2001
Author
Steven Struhl
Abstract
This article examines market structure analysis, including a comparison of marketing and economic methods and discussions of defining a market, getting to an overall market structure, marketplaces versus study of important groups, market structures, and market structures versus market segments.

Polaroid “checks out” the users of its professional films

Published
November 1989
Author
Quirk's Staff
Abstract
Polaroid used ResponseCheck, which combines an incentive with a survey, to profile professional film users by market in an effort to learn which film types were most used in each of the markets and with what applications.

Research encourages a comprehensive redesign of Blue Nun packaging

Published
October 1989
Author
Joseph Rydholm, Quirk's Editor
Abstract
After conducting taste tests that confirmed that packaging was a factor in declining sales, Blue Nun wine held extensive focus groups with current and past consumers and competitive brand purchasers, as well as shelf tests, in its package re-design process.

Researchers chart the road ahead for the auto industry

Published
October 2009
Author
Emily Goon, Quirk's Content Editor
Abstract
Three auto industry research experts delve into the damage done to domestics, why some manufacturers were hit worse than others and what ‘value’ will look like on showroom floors in upcoming years.

The reality and myths of gay buying power

Published
February 2006
Authors
Wes Combs and Bob Witeck
Abstract
While the gay market has long been seen as one with massive buying power, this article argues that gauging the market’s size is difficult and that buying power is sometimes difficult to quantify.

Trade Talk: Are your competitive secrets worth protecting?

Published
December 1998
Author
Joseph Rydholm, Quirk's Editor
Abstract
A review of two books that offer tips on keeping tabs on the competition and keeping your own company's secrets away from prying eyes.

Trade Talk: Book provides valuable insight into U.S. lifestyles

Published
March 1989
Author
Joseph Rydholm, Quirk's Editor
Abstract
This article reviews The Clustering of America, a book by Michael Weiss that examines the United States through the lens of PRIZM, the target marketing system develop by Claritas Corp. that uses U.S. Census Bureau data and other information to create 40 distinct lifestyle depictions of 250,000 U.S. neighborhoods.

Trade Talk: Bringing a little private enterprise to Medicaid

Published
January 1993
Author
Joseph Rydholm, Quirk's Editor
Abstract
A profile of a firm that found and filled a gap in the Medicaid prescription reimbursement process.