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Marketing Research Articles Related to Marketing Research Consultation

Marketing Research Articles Related to Marketing Research Consultation

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Research encourages a comprehensive redesign of Blue Nun packaging

Published
October 1989
Author
Joseph Rydholm, Quirk's Editor
Abstract
After conducting taste tests that confirmed that packaging was a factor in declining sales, Blue Nun wine held extensive focus groups with current and past consumers and competitive brand purchasers, as well as shelf tests, in its package re-design process.

How market research vendors can increase sales to the corporate research buyer

Published
October 2008
Author
Bonnie W. Eisenfeld
Abstract
The author, a former client-side researcher, offers tips on how research vendors can better tailor their sales efforts to meet clients' needs. For example, rather than cold-calling with canned sales pitches, vendors should get to know the client's business and offer customized solutions.

Promote, promote, promote: Life as an MR consultant

Published
November 2014
Author
Michael Lieberman
Abstract
Michael Lieberman provides tips for individuals looking to leave the corporate world and become an independent MR consultant.