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Marketing Research Articles Related to Marketing Research Consultation

Marketing Research Articles Related to Marketing Research Consultation

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How market research vendors can increase sales to the corporate research buyer

Published
October 2008
Author
Bonnie W. Eisenfeld
Abstract
The author, a former client-side researcher, offers tips on how research vendors can better tailor their sales efforts to meet clients' needs. For example, rather than cold-calling with canned sales pitches, vendors should get to know the client's business and offer customized solutions.

Promote, promote, promote: Life as an MR consultant

Published
November 2014
Author
Michael Lieberman
Abstract
Michael Lieberman provides tips for individuals looking to leave the corporate world and become an independent MR consultant.

Research encourages a comprehensive redesign of Blue Nun packaging

Published
October 1989
Author
Joseph Rydholm, Quirk's Editor
Abstract
After conducting taste tests that confirmed that packaging was a factor in declining sales, Blue Nun wine held extensive focus groups with current and past consumers and competitive brand purchasers, as well as shelf tests, in its package re-design process.