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Marketing Research Articles Related to Media Research-Radio

Marketing Research Articles Related to Media Research-Radio

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A new perspective on Hispanic media planning

Published
June 2005
Author
Felipe Korzenny
Abstract
The role of language - Spanish and English - and language’s impact on media consumption is discussed, as are the implications for marketing research.

Trade Talk: Study shows how Latinos' news media habits shape their views

Published
June 2004
Author
Joseph Rydholm, Quirk's Editor
Abstract
The Pew Hispanic Center conducted a study which examined the role of language in Hispanic consumption of media.

Using recognition-based tracking to compare the ROI of print, radio and TV

Published
March 1999
Authors
Don Bruzzone and Lizabeth L. Reyer
Abstract
Ad campaigns often include a variety of media, which often leads to questions about effectiveness. This article is a case history from a continuing recognition-based tracking study by BlueCross BlueShield of Minnesota that shows a way to answer all the questions that arise regarding which medium is best.