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Marketing Research Articles Related to Media Research-Web

Marketing Research Articles Related to Media Research-Web

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A new perspective on Hispanic media planning

Published
June 2005
Author
Felipe Korzenny
Abstract
The role of language - Spanish and English - and language’s impact on media consumption is discussed, as are the implications for marketing research.

Building your brand with Hispanics the blended, bicultural way

Published
August 2014
Author
Jeri M. Smith
Abstract
The author draws from a study of retailers’ holiday ad campaigns to offer advice on how to maximize the impact of Spanish-language and general-market advertising aimed at Hispanic consumers.

From smartphone to phablet, the online consumption surge is here

Published
October 2014
Author
Joe Webb
Abstract
The author discusses why brands should pay attention to the changing viewing habits of content-hungry consumers.

Trade Talk: Study shows how Latinos' news media habits shape their views

Published
June 2004
Author
Joseph Rydholm, Quirk's Editor
Abstract
The Pew Hispanic Center conducted a study which examined the role of language in Hispanic consumption of media.

Understanding the effectiveness of television, online and magazine advertising in cross-media campaigns

Published
April 2006
Author
William Havlena
Abstract
The author uses data from his company’s CrossMedia Research studies to show how print, online and TV ads interact and how their individual and group impact can be measured and analyzed.