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Marketing Research Articles Related to Researching Middle-Easterners

Marketing Research Articles Related to Researching Middle-Easterners

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Tacos in Tel Aviv? Research advises Mexican restaurant chain against opening franchises in Israel

Published
August 2011
Authors
Michael Lieberman and James A. Rohde
Abstract
The authors discuss the variable aspects of conducting a feasibility study and detail the market research aspect of the effort using the proposed launch of Mexican dining franchises in Israel.