Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Marketing Research Articles Related to Researching Middle-Easterners

Marketing Research Articles Related to Researching Middle-Easterners

Showing items 1-2 of 2.

Sort

Refine Search

Date

Login required for most articles published within the last three years

New media’s marketing potential in the MENA region

Published
February 2015
Abstract
The authors discuss the rapid growth of Internet penetration in the MENA region and the impact this is having on organizations looking to use new media’s marketing power.

Tacos in Tel Aviv? Research advises Mexican restaurant chain against opening franchises in Israel

Published
August 2011
Authors
Michael Lieberman and James A. Rohde
Abstract
The authors discuss the variable aspects of conducting a feasibility study and detail the market research aspect of the effort using the proposed launch of Mexican dining franchises in Israel.