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Marketing Research Articles Related to Research with Millennials Market

Marketing Research Articles Related to Research with Millennials Market

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What makes a brand great to today’s youth?

Published
February 2009
Authors
Chris Hubble and Bill Russo
Abstract
Marketers can earn Millennials’ loyalty by creating quality products and services that fill real needs and giving young consumers a reason to get involved with their brands. In addition, firms must comport themselves with honesty, integrity and sincerity and make sure that their image matches up with their day-to-day operations.

Lessons learned from creating an MROC for Millennials

Published
April 2011
Authors
Robert Moran, Jennifer Myers, Allison Quigley and Sparky Zivin
Abstract
The authors detail the nuances of launching and maintaining an online community of Generation Y consumers and offer tips to marketers interested in community-building.

Millennial myths: debunking conceptions of Gen Y

Published
April 2011
Authors
Mattias Behrer and Joeri Van den Bergh
Abstract
This article is an excerpt from How Cool Brands Stay Hot: Branding to Generation Y, a book by Joeri Van den Bergh and Mattias Behrer. This excerpt challenges some of the common misunderstandings regarding Millennials.

A successful research community requires a mix of strategies

Published
April 2012
Author
Manila Austin
Abstract
Communispace’s Manila Austin draws from the firm’s research-on-research studies to offer tips on keeping community respondents engaged.

In Case You Missed It... July 2012

Published
July 2012
Author
Quirk's Staff
Abstract
News and notes on marketing and research: The allure of guilty pleasures; the Pluralist Generation

Trade Talk: The power of creativity + data

Published
December 2012
Author
Joseph Rydholm, Quirk's Editor
Abstract
This article details how Brown-Forman used theater-like sets to bring research data to life, much to the delight of management.

In Case You Missed It... November 2013

Published
November 2013
Author
Quirk's Staff
Abstract
News and notes on marketing and research: AG takes on astroturfing; Gen Y luxury

How Gens X and Y relate to the brands in their lives

Published
February 2014
Authors
Jo-Ann Osipow and Kathy Sheehan
Abstract
The authors draw from ongoing research to show marketers targeting Millennials what they can learn by comparing and contrasting them to their Gen X predecessors.

Strategies for reaching Millennial and Boomer shoppers

Published
February 2014
Author
Lesley Brooks
Abstract
The author explores why marketers targeting Millennials and Boomers need to consider factors beyond just the usual broad, age-based categorizations.

The Researcher’s Bookshelf: Auto Brand – Building Successful Car Brands for the Future

Published
March 2014
Author
Anders Parment
Abstract
This article, adapted and edited from a chapter in Anders Parment's book Auto Brand – Building Successful Car Brands for the Future, discusses the car buying process based on recent research and puts the process into a broader framework where car makers and their dealers can relate the insights to their own business models and strengths, thus identifying potential improvements in their dealings with customers.

10 tips on fostering consumer loyalty and driving satisfaction

Published
October 2014
Author
Bob Macdonald
Abstract
The author provides 10 tips for brands looking to differentiate themselves from the competition.

From sex to shopping, study indicates a shift in today’s man

Published
October 2014
Author
Patrick Buckley
Abstract
The author breaks down a study on today's man, providing readers with a look at how the modern day man thinks and communicates, and what that means to marketers.

How will Americans spend their money this holiday season?

Published
October 2014
Author
Bob Shullman
Abstract
With the 2014 holiday season right around the corner, the author discusses how Americans are planning to shop for the holidays according to household income and the generation to which they belong.

Why marketers should care about the continuing shift in marijuana’s favor

Published
November 2014
Author
Jennifer Sikora
Abstract
Jennifer Sikora discusses the details of a marijuana legalization opinion study and what the responses mean for marketers.

Queue Bits

Published
January 2015
Author
Quirk's Staff
Abstract
Marketing research and insights news and information. This issue's keywords: data privacy; mobile use; loyalty programs; consumer sales; social media

Qualitative approach aims to have Millennials dig deep

Published
February 2015
Author
Susana La Lux-Hawkins
Abstract
Researchers at Lextant looked at Millennials using a qualitative, participatory approach designed to reveal emotional insights that define what drives this generation and uncover their hopes and aspirations.

How Millennials are reshaping health and wellness

Published
February 2015
Author
Katrina Lerman
Abstract
Communispace research examined Millennials and their views on personal health and the health care system and found many of them feel like they’re on the outside looking in.

Brands, prepare to engage with Generation Z

Published
February 2015
Abstract
Kelly Short describes the impact Generation Z will have on the retail market and provides insight for brands looking to engage the next generation.

Queue Bits

Published
March 2015
Author
Quirk's Staff
Abstract
Marketing research and insights news and information. This issue's keywords: Generation Z, mobile banking, American impatience, value of physical mail, Millennial spending

Queue Bits

Published
March 2015
Author
Quirk's Staff
Abstract
Marketing research and insights news and information. This issue's keywords: retail promotions; Chinese social media views; technology in restaurants; Millennial transportation; predictive analytics market