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Marketing Research Articles Related to Research with Millennials Market

Marketing Research Articles Related to Research with Millennials Market

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A successful research community requires a mix of strategies

Published
April 2012
Author
Manila Austin
Abstract
Communispace’s Manila Austin draws from the firm’s research-on-research studies to offer tips on keeping community respondents engaged.

How Gens X and Y relate to the brands in their lives

Published
February 2014
Authors
Jo-Ann Osipow and Kathy Sheehan
Abstract
The authors draw from ongoing research to show marketers targeting Millennials what they can learn by comparing and contrasting them to their Gen X predecessors.

In Case You Missed It... July 2012

Published
July 2012
Author
Quirk's Staff
Abstract
News and notes on marketing and research: The allure of guilty pleasures; the Pluralist Generation

In Case You Missed It... November 2013

Published
November 2013
Author
Quirk's Staff
Abstract
News and notes on marketing and research: AG takes on astroturfing; Gen Y luxury

It's not easy being green

Published
August 2009
Author
Joseph Rydholm, Quirk's Editor

Lessons learned from creating an MROC for Millennials

Published
April 2011
Authors
Robert Moran, Jennifer Myers, Allison Quigley and Sparky Zivin
Abstract
The authors detail the nuances of launching and maintaining an online community of Generation Y consumers and offer tips to marketers interested in community-building.

Millennial myths: debunking conceptions of Gen Y

Published
April 2011
Authors
Mattias Behrer and Joeri Van den Bergh
Abstract
This article is an excerpt from How Cool Brands Stay Hot: Branding to Generation Y, a book by Joeri Van den Bergh and Mattias Behrer. This excerpt challenges some of the common misunderstandings regarding Millennials.

Research via Facebook sates association’s appetite for insights

Published
August 2012
Authors
Scott Koenig and Wendy Neuman
Abstract
Looking to be proactive in its approach to research, the National Cattlemen’s Beef Association found Facebook an effective, engaging way to talk to Millennials.

Strategies for reaching Millennial and Boomer shoppers

Published
February 2014
Author
Lesley Brooks
Abstract
The author explores why marketers targeting Millennials and Boomers need to consider factors beyond just the usual broad, age-based categorizations.

The Researcher’s Bookshelf: Auto Brand – Building Successful Car Brands for the Future

Published
March 2014
Author
Anders Parment
Abstract
This article, adapted and edited from a chapter in Anders Parment's book Auto Brand – Building Successful Car Brands for the Future, discusses the car buying process based on recent research and puts the process into a broader framework where car makers and their dealers can relate the insights to their own business models and strengths, thus identifying potential improvements in their dealings with customers.

Trade Talk: The power of creativity + data

Published
December 2012
Author
Joseph Rydholm, Quirk's Editor
Abstract
This article details how Brown-Forman used theater-like sets to bring research data to life, much to the delight of management.

What makes a brand great to today’s youth?

Published
February 2009
Authors
Chris Hubble and Bill Russo
Abstract
Marketers can earn Millennials’ loyalty by creating quality products and services that fill real needs and giving young consumers a reason to get involved with their brands. In addition, firms must comport themselves with honesty, integrity and sincerity and make sure that their image matches up with their day-to-day operations.