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Marketing Research Articles Related to Research with Millennials Market

Marketing Research Articles Related to Research with Millennials Market

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10 tips on fostering consumer loyalty and driving satisfaction

Published
October 2014
Author
Bob Macdonald
Abstract
The author provides 10 tips for brands looking to differentiate themselves from the competition.

A look at the e-shopping habits of U.S. and Chinese Millennials

Published
April 2015
Authors
Richard J. LaRosa, Brian F. Blake, Yang Luming, Kimberly A. Neuendorf and Karen Hudzinski
Abstract
The authors present findings from their study of the differences between e-shopping strategies of U.S. and Chinese Millennials using a framework of six different forms of shopping behavior.

A successful research community requires a mix of strategies

Published
April 2012
Author
Manila Austin
Abstract
Communispace’s Manila Austin draws from the firm’s research-on-research studies to offer tips on keeping community respondents engaged.

Brands, prepare to engage with Generation Z

Published
February 2015
Abstract
Kelly Short describes the impact Generation Z will have on the retail market and provides insight for brands looking to engage the next generation.

From sex to shopping, study indicates a shift in today’s man

Published
October 2014
Author
Patrick Buckley
Abstract
The author breaks down a study on today's man, providing readers with a look at how the modern day man thinks and communicates, and what that means to marketers.

How Gens X and Y relate to the brands in their lives

Published
February 2014
Authors
Jo-Ann Osipow and Kathy Sheehan
Abstract
The authors draw from ongoing research to show marketers targeting Millennials what they can learn by comparing and contrasting them to their Gen X predecessors.

How Millennials are reshaping health and wellness

Published
February 2015
Author
Katrina Lerman
Abstract
Communispace research examined Millennials and their views on personal health and the health care system and found many of them feel like they’re on the outside looking in.

How will Americans spend their money this holiday season?

Published
October 2014
Author
Bob Shullman
Abstract
With the 2014 holiday season right around the corner, the author discusses how Americans are planning to shop for the holidays according to household income and the generation to which they belong.

In Case You Missed It... July 2012

Published
July 2012
Author
Quirk's Staff
Abstract
News and notes on marketing and research: The allure of guilty pleasures; the Pluralist Generation

In Case You Missed It... November 2013

Published
November 2013
Author
Quirk's Staff
Abstract
News and notes on marketing and research: AG takes on astroturfing; Gen Y luxury

It's not easy being green

Published
August 2009
Author
Joseph Rydholm, Quirk's Editor

Lessons learned from creating an MROC for Millennials

Published
April 2011
Authors
Robert Moran, Jennifer Myers, Allison Quigley and Sparky Zivin
Abstract
The authors detail the nuances of launching and maintaining an online community of Generation Y consumers and offer tips to marketers interested in community-building.

Millennial myths: debunking conceptions of Gen Y

Published
April 2011
Authors
Mattias Behrer and Joeri Van den Bergh
Abstract
This article is an excerpt from How Cool Brands Stay Hot: Branding to Generation Y, a book by Joeri Van den Bergh and Mattias Behrer. This excerpt challenges some of the common misunderstandings regarding Millennials.

Qual method aims to unite clients, respondents in co-creation

Published
August 2014
Authors
Isabel Aneyba and Marie Lemerise
Abstract
Citing an example with Latino Millennials, the authors explain their approach to using a research process to generate ideas for new products and services.

Qualitative approach aims to have Millennials dig deep

Published
February 2015
Author
Susana La Lux-Hawkins
Abstract
Researchers at Lextant looked at Millennials using a qualitative, participatory approach designed to reveal emotional insights that define what drives this generation and uncover their hopes and aspirations.

Queue Bits

Published
January 2015
Author
Quirk's Staff
Abstract
Marketing research and insights news and information. This issue's keywords: data privacy; mobile use; loyalty programs; consumer sales; social media

Queue Bits

Published
March 2015
Author
Quirk's Staff
Abstract
Marketing research and insights news and information. This issue's keywords: Generation Z, mobile banking, American impatience, value of physical mail, Millennial spending

Queue Bits

Published
March 2015
Author
Quirk's Staff
Abstract
Marketing research and insights news and information. This issue's keywords: retail promotions; Chinese social media views; technology in restaurants; Millennial transportation; predictive analytics market

Research via Facebook sates association’s appetite for insights

Published
August 2012
Authors
Scott Koenig and Wendy Neuman
Abstract
Looking to be proactive in its approach to research, the National Cattlemen’s Beef Association found Facebook an effective, engaging way to talk to Millennials.

Second-screen behavior and advertising: A valuable connection?

Published
August 2014
Author
Joel Rubinson
Abstract
Second-screen behaviors are getting a lot of attention as more people watch TV while using a second-screen device. The author digs in to see if advertisers should be reacting to this trend.