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Marketing Research Articles Related to Mobile Surveys

Marketing Research Articles Related to Mobile Surveys

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A golden opportunity

Published
April 2007
Author
Hugh Davis
Abstract
Having burned through - and in some cases burned - the pool of willing respondents to online research, marketers and researchers are now turning their sights on mobile device users as a source of survey takers. The author urges caution and suggests ways to avoid alienating this new and growing audience.

* A report on the 2010 Globalpark Market Research Software Survey

Published
May 2011
Authors
Tim Macer and Sheila Wilson
Abstract
This iteration of the annual survey of research software users added questions on social media usage and deployment of sample routers and found that CATI seems to be holding its own.

* A report on the Confirmit Market Research Software Survey

Published
August 2012
Authors
Tim Macer and Sheila Wilson
Abstract
The annual study of research software users finds curious levels of resistance toward smartphone-using respondents and a growing need for skilled data visualizers.

By the Numbers: Converting surveys from paper to PDA

Published
January 2006
Author
Bill Jeffries
Abstract
PDA screen size, programming skip patterns and how to capture open-ended responses are among the issues to consider when transitioning your traditional survey to a handheld interviewing device.

By The Numbers: Online surveys move to wireless devices

Published
July 2006
Author
Leslie Townsend
Abstract
An overview of what’s currently possible in conducting marketing research using wireless devices such as cell phones and PDAs. Three accompanying figures summarize the advantages and disadvantages of various approaches and outline functionalities.

* By the Numbers: Why your research strategy needs mobile

Published
July 2012
Author
Dave King
Abstract
Research companies ignore mobile at their own peril, the author says. As smartphones proliferate, so too will the demands for tools that deliver research on the go.

Driving the message home

Published
October 2007
Author
Johann Leitner
Abstract
In South Africa, Budget Rent A Car has used a cell phone-based survey methodology to increase response times to customer complaints and also show that the company follows up on issues important to customers.

* For winning qualitative, make it high-touch + high-tech

Published
May 2012
Authors
Erin Barber and Mary McIlrath
Abstract
Rather than making an either/or choice when it comes to tech-based vs. traditional qualitative methods, why not go hybrid to get the best of both worlds?

Get creative: Seven solutions to improve usability studies

Published
April 2013
Author
Pamela Walshe
Abstract
This article outlines how seven research methodologies not traditionally employed in user experience research can improve usability studies.

* How to make mobile research work - for everyone

Published
June 2011
Author
Kristin Luck
Abstract
Kristin Luck offers some best practices for mobile research to help practitioners keep the respondents in mind and avoid letting technology distract us from meeting their needs.

* In Case You Missed It... February 2012

Published
February 2012
Author
Quirk's Staff
Abstract
News and notes on marketing and marketing research: Cash vs. credit; QR code shortcomings

* In Case You Missed It... January 2012

Published
January 2012
Author
Quirk's Staff
Abstract
News and notes on marketing and research: Designing mobile creative; saving for retirement

* Is mobile market research finally living up to the hype?

Published
July 2012
Author
Leslie Townsend
Abstract
Drawing from her firm’s usage statistics and a host of other sources, Kinesis’s Leslie Townsend makes the case that 2012 is the year of mobile research.

* Managing mobile research: How it's different and why it matters

Published
March 2013
Authors
Dinaz Kachhi-Jiwani, Jacob Tucker and Lisa Wilding-Brown
Abstract
It is critical to understand how mobile research differs from other data collection modes and its implications for researchers in terms of designing, targeting and fielding surveys. This article seeks to understand the impact of conducting surveys on this platform and offer direction and best practices.

Mobile research - the fifth methodology?

Published
August 2009
Author
Tim Snaith
Abstract
This article explores the emergence of mobile phone research as a fifth type of quantitative research methodology (along with face-to-face, postal, telephone and online) and looks at the opportunities it presents.

* PayPal nets payoff from using innovation games to understand the shopping experience

Published
January 2013
Author
Liang Zhang
Abstract
This article gives an overview of innovation games, using a case study with PayPal to illustrate how putting consumers in a game-like mind-set can drive idea generation.

* Qualitatively Speaking: How online video-based qualitative delivers the truth

Published
June 2011
Author
John Williamson
Abstract
The author argues that online video-based research will transform qualitative by giving marketers and researchers direct access to consumers’ opinions and experiences.

* Qualitatively Speaking: Mobile qualitative finally hits its stride

Published
July 2012
Author
Jim Bryson
Abstract
The promise for conducting qualitative research using mobile phones is great but the technology has been slow to deliver on that promise – until now.

* Research as a profit center? It's closer than you think.

Published
January 2013
Author
Kathryn Korostoff
Abstract
Sugging is perhaps the dirtiest word in our industry but does linking sales to marketing research hold the key to changing the function’s image from a sunk cost to a contributor to the bottom line?

* Researchers weigh in on the past 25 years and opine on the next

Published
October 2011
Author
Joseph Rydholm, Quirk's Editor
Abstract
Research veterans give their views on what the industry’s done right - and wrong - over the past decades and what we can expect the future to hold.

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