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Marketing Research Articles Related to Mobile Surveys

Marketing Research Articles Related to Mobile Surveys

Showing items 1-20 of 64.

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10 reasons why you should go mobile right now

Published
July 2013
Authors
Bob Yazbeck and Susan Scarlet
Abstract
The authors offer a mobile research manifesto, addressing some common complaints against mobile and outlining the many factors in its favor.

10 tips for creating a great content marketing strategy

Published
April 2014
Author
Lorie Loe
Abstract
From white papers to social media, a survey of business-to-business buyers sheds light on the types of corporate-generated content that drive sales.

4 ways mobile research challenges insights pros

Published
October 2013
Author
Bala Rajan
Abstract
The author details four challenges MR and insights professionals face when conducting mobile research, such as lack of detailed responses and being unfamiliar with the medium, and suggests solutions on how to overcome these hurdles.

5 marketing trends and how MR must respond

Published
April 2014
Author
Brian Fletcher
Abstract
Insights in Marketing LLC conducted research on research to create a list of potential MR trends for 2014. The author outlines five predicted industry trends and discusses how researchers can make the most of them.

5 trends shaping customer insights

Published
October 2014
Author
Dirk Huisman
Abstract
The author explores five emerging industry trends shaping the future of market research.

A bird's-eye view of what mobile can do

Published
July 2013
Author
Jerry W. Thomas
Abstract
A broad look at current mobile-device capabilities and how they can be incorporated to improve qualitative and quantitative research.

A report on the 2010 Globalpark Market Research Software Survey

Published
May 2011
Authors
Tim Macer and Sheila Wilson
Abstract
This iteration of the annual survey of research software users added questions on social media usage and deployment of sample routers and found that CATI seems to be holding its own.

A report on the Confirmit Market Research Software Survey

Published
August 2012
Authors
Tim Macer and Sheila Wilson
Abstract
The annual study of research software users finds curious levels of resistance toward smartphone-using respondents and a growing need for skilled data visualizers.

A report on the Confirmit Market Research Software Survey

Published
June 2013
Authors
Tim Macer and Sheila Wilson
Abstract
Among the highlights in this recap of the annual study of software and technology usage by research companies are ongoing struggles with survey length and a marked commitment to quality control.

Avoid 'surprises' with a comprehensive research plan

Published
August 2013
Author
Noel Roos
Abstract
Having a solid research plan in place can help companies stay prepared and avoid unwanted surprises.

By the Numbers: A choice in the matter

Published
February 2014
Author
Matthijs Visser
Abstract
What happens when you let respondents choose their feedback method?

By the Numbers: Converting surveys from paper to PDA

Published
January 2006
Author
Bill Jeffries
Abstract
PDA screen size, programming skip patterns and how to capture open-ended responses are among the issues to consider when transitioning your traditional survey to a handheld interviewing device.

By The Numbers: Online surveys move to wireless devices

Published
July 2006
Author
Leslie Townsend
Abstract
An overview of what’s currently possible in conducting marketing research using wireless devices such as cell phones and PDAs. Three accompanying figures summarize the advantages and disadvantages of various approaches and outline functionalities.

By the Numbers: Why your research strategy needs mobile

Published
July 2012
Author
Dave King
Abstract
Research companies ignore mobile at their own peril, the author says. As smartphones proliferate, so too will the demands for tools that deliver research on the go.

Cell phone-based feedback system lets Budget Rent A Car respond quickly and to customer complaints

Published
October 2007
Author
Johann Leitner
Abstract
In South Africa, Budget Rent A Car has used a cell phone-based survey methodology to increase response times to customer complaints and also show that the company follows up on issues important to customers.

Charting a course through market research's turbulent waters

Published
October 2013
Author
Ove Haxthausen
Abstract
The advent of big data and other non-traditional information sources is affecting all aspects of the research industry and forcing everyone involved to (re)consider their roles and how they will respond to what could be seismic changes.

Cisco leveraged quantitative research to explore U.S. enterprise mobility trends

Published
July 2014
Author
Jay Shutter
Abstract
Cisco commissioned an online study to gain a better understanding of what’s driving the need for enterprise mobility and BYOD and how IT organizations are delivering them.

Conjoint goes mobile

Published
August 2014
Author
Gerard Loosschilder
Abstract
SKIM's Gerard Loosschilder explores how conjoint and its many positive attributes can be successfully moved to the mobile environment.

Embracing the next technological paradigm shift

Published
July 2014
Author
Jon Sadow
Abstract
Google Consumer Surveys’ Jon Sadow urges researchers to rethink their ideas around and definition of mobile research, to avoid repeating the kind of foot-dragging that accompanied the advent of online research.