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Marketing Research Articles Related to Mobile Surveys

Marketing Research Articles Related to Mobile Surveys

Showing items 1-20 of 77.

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The wireless Web

Published
July 2002
Author
Jeffrey S. Robbins
Abstract
The wireless Web offers great promise. This article takes a brief look at the different wireless Web technologies, including what’s available now, what’s on the horizon and what the applications are for market research professionals.

The MCAPI primer: Part I: Introducing MCAPI

Published
February 2003
Author
John Weisberg
Abstract
This article is the first of two covering mobile computer-assisted personal interviewing (MCAPI). The primer explains what MCAPI is, what makes it mobile, the advantages of using MCAPI, when to use the method and costs.

The MCAPI primer: Part II: Implementing MCAPI

Published
November 2003
Author
John Weisberg
Abstract
This second of two parts offering a primer on MCAPI concludes with advice on how to select and use an MCAPI system. The discussion includes software, hardware, implementation issues and additional resources.

Online surveys help Paramount Parks keep respondents and visitors happy

Published
July 2004
Author
Joseph Rydholm, Quirk's Editor
Abstract
The director of research for theme-park company Paramount Parks details his use of online and other surveys to measure guest satisfaction.

By the Numbers: Converting surveys from paper to PDA

Published
January 2006
Author
Bill Jeffries
Abstract
PDA screen size, programming skip patterns and how to capture open-ended responses are among the issues to consider when transitioning your traditional survey to a handheld interviewing device.

By The Numbers: Online surveys move to wireless devices

Published
July 2006
Author
Leslie Townsend
Abstract
An overview of what’s currently possible in conducting marketing research using wireless devices such as cell phones and PDAs. Three accompanying figures summarize the advantages and disadvantages of various approaches and outline functionalities.

Software Review: Techneos Entryware 6

Published
April 2007
Author
Tim Macer
Abstract
A review of Entryware 6, software for mobile computer-aided personal interviewing (MCAPI), from Techneos.

Research via mobile devices offers another - perhaps our last? - chance to earn the trust of respondents

Published
April 2007
Author
Hugh Davis
Abstract
Having burned through - and in some cases burned - the pool of willing respondents to online research, marketers and researchers are now turning their sights on mobile device users as a source of survey takers. The author urges caution and suggests ways to avoid alienating this new and growing audience.

Cell phone-based feedback system lets Budget Rent A Car respond quickly and to customer complaints

Published
October 2007
Author
Johann Leitner
Abstract
In South Africa, Budget Rent A Car has used a cell phone-based survey methodology to increase response times to customer complaints and also show that the company follows up on issues important to customers.

Thoughts on how to address important questions about MROCs

Published
April 2011
Author
Bob Yazbeck
Abstract
As MROCs move from being a novelty to being an established, viable research option, the author examines topics such as community size, branded vs. unbranded and the effects of conditioning. He also looks at some potential developments on the horizon.

A report on the 2010 Globalpark Market Research Software Survey

Published
May 2011
Authors
Tim Macer and Sheila Wilson
Abstract
This iteration of the annual survey of research software users added questions on social media usage and deployment of sample routers and found that CATI seems to be holding its own.

Qualitatively Speaking: How online video-based qualitative delivers the truth

Published
June 2011
Author
John Williamson
Abstract
The author argues that online video-based research will transform qualitative by giving marketers and researchers direct access to consumers’ opinions and experiences.

How to make mobile research work - for everyone

Published
June 2011
Author
Kristin Luck
Abstract
Kristin Luck offers some best practices for mobile research to help practitioners keep the respondents in mind and avoid letting technology distract us from meeting their needs.

What smartphones mean to researchers

Published
June 2011
Author
Vivek Bhaskaran
Abstract
As smartphones proliferate, we must seize the opportunities they provide us to research and interact with consumers. The author outlines four critical constructs that make them valuable as a research tool: access, location, identity and deployment.

Trade Talk: A handful of tech-driven market research nuggets

Published
June 2011
Author
Joseph Rydholm, Quirk's Editor
Abstract
Quirk's Editor Joseph Rydholm recaps his time at the IIR's Technology Driven Market Research Event.

Researchers weigh in on the past 25 years and opine on the next

Published
October 2011
Author
Joseph Rydholm, Quirk's Editor
Abstract
Research veterans give their views on what the industry’s done right - and wrong - over the past decades and what we can expect the future to hold.

In Case You Missed It... January 2012

Published
January 2012
Author
Quirk's Staff
Abstract
News and notes on marketing and research: Designing mobile creative; saving for retirement

Software Review: SurveySwipe

Published
February 2012
Author
Tim Macer
Abstract
Tim Macer reviews Survey Analytics' SurveySwipe and its associated modules for mobile research.

In Case You Missed It... February 2012

Published
February 2012
Author
Quirk's Staff
Abstract
News and notes on marketing and marketing research: Cash vs. credit; QR code shortcomings

Trade Talk: The MMRA joins the fray

Published
March 2012
Author
Joseph Rydholm, Quirk's Editor
Abstract
Quirk's Editor Joseph Rydholm interviews Mark Michelson, co-founder of the Mobile Marketing Research Association, launched in January 2012.