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Marketing Research Articles Related to Mobile Surveys

Marketing Research Articles Related to Mobile Surveys

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10 reasons why you should go mobile right now

Published
July 2013
Authors
Bob Yazbeck and Susan Scarlet
Abstract
The authors offer a mobile research manifesto, addressing some common complaints against mobile and outlining the many factors in its favor.

10 tips for creating a great content marketing strategy

Published
April 2014
Author
Lorie Loe
Abstract
From white papers to social media, a survey of business-to-business buyers sheds light on the types of corporate-generated content that drive sales.

4 ways mobile research challenges insights pros

Published
October 2013
Author
Bala Rajan
Abstract
The author details four challenges MR and insights professionals face when conducting mobile research, such as lack of detailed responses and being unfamiliar with the medium, and suggests solutions on how to overcome these hurdles.

A bird's-eye view of what mobile can do

Published
July 2013
Author
Jerry W. Thomas
Abstract
A broad look at current mobile-device capabilities and how they can be incorporated to improve qualitative and quantitative research.

A report on the 2010 Globalpark Market Research Software Survey

Published
May 2011
Authors
Tim Macer and Sheila Wilson
Abstract
This iteration of the annual survey of research software users added questions on social media usage and deployment of sample routers and found that CATI seems to be holding its own.

A report on the Confirmit Market Research Software Survey

Published
August 2012
Authors
Tim Macer and Sheila Wilson
Abstract
The annual study of research software users finds curious levels of resistance toward smartphone-using respondents and a growing need for skilled data visualizers.

A report on the Confirmit Market Research Software Survey

Published
June 2013
Authors
Tim Macer and Sheila Wilson
Abstract
Among the highlights in this recap of the annual study of software and technology usage by research companies are ongoing struggles with survey length and a marked commitment to quality control.

Avoid 'surprises' with a comprehensive research plan

Published
August 2013
Author
Noel Roos
Abstract
Having a solid research plan in place can help companies stay prepared and avoid unwanted surprises.

By the Numbers: A choice in the matter

Published
February 2014
Author
Matthijs Visser
Abstract
What happens when you let respondents choose their feedback method?

By the Numbers: Converting surveys from paper to PDA

Published
January 2006
Author
Bill Jeffries
Abstract
PDA screen size, programming skip patterns and how to capture open-ended responses are among the issues to consider when transitioning your traditional survey to a handheld interviewing device.

By The Numbers: Online surveys move to wireless devices

Published
July 2006
Author
Leslie Townsend
Abstract
An overview of what’s currently possible in conducting marketing research using wireless devices such as cell phones and PDAs. Three accompanying figures summarize the advantages and disadvantages of various approaches and outline functionalities.

By the Numbers: Why your research strategy needs mobile

Published
July 2012
Author
Dave King
Abstract
Research companies ignore mobile at their own peril, the author says. As smartphones proliferate, so too will the demands for tools that deliver research on the go.

Cell phone-based feedback system lets Budget Rent A Car respond quickly and to customer complaints

Published
October 2007
Author
Johann Leitner
Abstract
In South Africa, Budget Rent A Car has used a cell phone-based survey methodology to increase response times to customer complaints and also show that the company follows up on issues important to customers.

Charting a course through market research's turbulent waters

Published
October 2013
Author
Ove Haxthausen
Abstract
The advent of big data and other non-traditional information sources is affecting all aspects of the research industry and forcing everyone involved to (re)consider their roles and how they will respond to what could be seismic changes.

For winning qualitative, make it high-touch + high-tech

Published
May 2012
Authors
Erin Barber and Mary McIlrath
Abstract
Rather than making an either/or choice when it comes to tech-based vs. traditional qualitative methods, why not go hybrid to get the best of both worlds?

Get creative: Seven solutions to improve usability studies

Published
April 2013
Author
Pamela Walshe
Abstract
This article outlines how seven research methodologies not traditionally employed in user experience research can improve usability studies.

How mobile helps establish connections with consumers

Published
July 2013
Author
Julie Wittes Schlack
Abstract
A look at some of the many applications of mobile research, beyond straight surveying, and how they can help brands build bonds with consumers.

How to make mobile research work - for everyone

Published
June 2011
Author
Kristin Luck
Abstract
Kristin Luck offers some best practices for mobile research to help practitioners keep the respondents in mind and avoid letting technology distract us from meeting their needs.

How to make your questionnaire mobile-ready

Published
August 2013
Author
Pete Cape
Abstract
Understand the four stages of mobile readiness to ensure your questionnaire is optimized to reach your target audience.

 

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