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Marketing Research Articles Related to Mock Jury Trials

Marketing Research Articles Related to Mock Jury Trials

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Simulating the courtroom: qualitative research mock trials

Published
December 1999
Authors
Peter DePaulo, Holly Key and Alison Murphy
Abstract
Mock trials are one option for qualitative research. This article discusses the mock trial, including an overview, preparation, presentation and advice for holding a mock trial.

Using focus groups for a simulated trial process

Published
April 1994
Authors
Stanford Odesky and Richard Kerger
Abstract
Broadway productions are often tested on the road. This article discusses a similar process for legal trials, the simulated trial process, presenting the tools, purposes, benefits, an example and the importance of confidentiality agreements.

Using research to identify the barriers to regulatory approval

Published
October 2013
Author
Andrew Meadow
Abstract
The author explains a method for identifying and mitigating the development risks associated with a regulated health care product’s life cycle.