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Marketing Research Articles Related to Research with Expectant Mothers

Marketing Research Articles Related to Research with Expectant Mothers

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Moms use remote digital ethnography to capture their child-transport troubles

Published
February 2007
Author
Kari McGlynn
Abstract
Mobile devices were used as the primary data gathering tool in a study that asked mothers to detail the hassles they encounter when transporting their kids. Audio verbatims and digital photographs were among the various forms of documentary evidence submitted by respondents.

Perception Analyzers aid development of ad campaign for prenatal care programs

Published
June 2003
Authors
Steve Appel and Barbara Bird
Abstract
AIDS Institute used focus groups and Perception Analyzers in its development of a multimedia campaign to convince more women to get prenatal care.

Trade Talk: Report shows the changing face of motherhood

Published
June 2010
Author
Joseph Rydholm, Quirk's Editor
Abstract
Research shows that today’s mothers of newborns are older, better educated, less likely to be white and less likely to be married than their counterparts were in 1990.