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Marketing Research Articles Related to the Office Products Industry

Marketing Research Articles Related to the Office Products Industry

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Ethnography-based hybrid research stretches four continents to study workplace interaction

Published
November 2012
Author
Brian Green
Abstract
Herman Miller conducted a global hybrid research project to observe how people behave and collaborate in the office to inform new product development.

Families in no rush for back-to-school shopping

Published
July 2011
Author
Quirk's Staff

How 3-D storytelling collages can jump-start focus group discussions

Published
May 2011
Author
Susan Fader
Abstract
The author explains how 3-D collaging gives respondents a wider range of artifacts with which to express their feelings on a product or service, potentially unearthing a richer lode of insights.

Pitney Bowes uses customer touchpoint management to deliver targeted and relevant service

Published
March 2008
Authors
James T. Heisler and Mark S. Perline
Abstract
Many companies measure customer satisfaction but few of them stop to ask customers an important question: "What is the experience you want from us?" Pitney Bowes used research to find out what its customers wanted and changed a number of internal practices to better align with customer needs.

Research with business customers drives Georgia-Pacific Corp.'s massive reorganization effort

Published
April 1993
Author
Joseph Rydholm, Quirk's Editor
Abstract
After a merger between Georgia-Pacific Corporation and Great Northern Nekoosa Papers, researchers applied a three-pronged strategy to determine how to structure different parts of the new company. They used one-on-one interviews with senior management of the key merchant distributors of G-P's papers, focus groups with printers and designers who were major users of Hopper and Nekoosa premium papers, and quantitative surveys of office paper buyers, printers and designers.

Syndicated study tracks trends in office furniture

Published
August 1988
Author
Quirk's Staff
Abstract
Kennedy Research Inc. conducts a quarterly Office Trends study to gain insights and information on the office industry. The firm mails a questionnaire to participants from a panel of key industry experts drawn primarily from top dealers, contractors, general managers, design firms, architects and Fortune 500 companies. The article describes the key questions in the study and highlights how three companies have used the results in their businesses.

User input shapes innovative office furniture system

Published
March 2004
Author
Joseph Rydholm, Quirk's Editor
Abstract
Office furniture maker Bretford used research with architects, interior designers and facility managers to create its new Liquid Power line of office furniture. Aiming at high-tech companies, the company and its design company partner sought to develop an office furniture system that could easily adapt to demand for electrical outlets and quickly changing personnel needs.