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Marketing Research Articles Related to Online Communities

Marketing Research Articles Related to Online Communities

Showing items 1-19 of 19.

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* A report on the Confirmit Market Research Software Survey

Published
August 2012
Authors
Tim Macer and Sheila Wilson
Abstract
The annual study of research software users finds curious levels of resistance toward smartphone-using respondents and a growing need for skilled data visualizers.

* A successful research community requires a mix of strategies

Published
April 2012
Author
Manila Austin
Abstract
Communispace’s Manila Austin draws from the firm’s research-on-research studies to offer tips on keeping community respondents engaged.

* An analysis of the past 20 years of client-side research buying

Published
October 2011
Author
Emily Goon, Quirk's Content Editor
Abstract
Two decades’ worth of data from the Quirk’s circulation database is examined to discover what shifts have taken place in the research industry - including the advent of online and the latest economic crisis - and to predict where it might be headed.

* An online community keeps beverage firm Cafédirect close to its customers

Published
January 2013
Author
Richard Young
Abstract
Cafédirect’s online community serves as a tangible expression of the coffee and tea maker’s core values and has also demonstrated a healthy ROI.

* Familiarity breeds contempt? A study of positive bias in online communities

Published
January 2012
Abstract
Many researchers are concerned that ongoing, long-term interaction between consumers and brands causes heightened brand awareness and affinity among an engaged and informed sample. This article addresses whether engagement leads to positive bias, based on research from Communispace.

How a lack of money turned me into an innovative researcher

Published
April 2013
Author
Clint Jenkin
Abstract
Ethnography, a DIY community and turning a survey into a virtual press conference were just some of ways one in-house research team overcame budget limitations to generate valuable insights.

How P&G used agile research to keep up with consumers

Published
May 2013
Author
Matt Warta
Abstract
The need for immediacy has spurred the development of the agile research methodology, an iterative approach to give researchers real-time insight and the power to make changes on the fly. Procter & Gamble shares its experience using agile research for holiday-season fragrance marketing.

How to use insight communities to bridge internal silos

Published
April 2013
Author
Gavin Winter
Abstract
Many research departments are data-rich and insights-poor. This article discusses how online insight communities are different from MROCs and market access panels and can benefit customer experience professionals.

* In Case You Missed It... December 2011

Published
December 2011
Author
Quirk's Staff
Abstract
News and notes on marketing and research: Facebook offers that deliver; Lego crowdsources

* Mixing old and new qualitative methods

Published
May 2012
Authors
Curtis Kaisner and Karen Lindley
Abstract
The same technologies that are changing our lives as consumers are also changing our abilities as researchers. Here’s a look at how traditional and tech-based qualitative tools can be successfully married.

More than an activity: How passive 'shopping' is changing the path to purchase

Published
May 2013
Author
Manila Austin
Abstract
This article examines the digital qualitative work Communispace conducted with the Advertising Research Foundation to uncover and explore consumers' "unconscious" shopping behavior and discusses how online and offline influences contribute to brand perception.

* Research as a profit center? It's closer than you think.

Published
January 2013
Author
Kathryn Korostoff
Abstract
Sugging is perhaps the dirtiest word in our industry but does linking sales to marketing research hold the key to changing the function’s image from a sunk cost to a contributor to the bottom line?

* Social media-based tools helped find, retain respondents for unique study

Published
August 2012
Author
Kelley Styring
Abstract
Seeking product design insights for our multitasking-crazed world, researcher Kelley Styring sought input from an unlikely source: arm amputees.

* Software Review: SurveySwipe

Published
February 2012
Author
Tim Macer
Abstract
Tim Macer reviews Survey Analytics' SurveySwipe and its associated modules for mobile research.

The power of prediction markets

Published
May 2013
Author
Julie Wittes Schlack
Abstract
What’s the allure of prediction markets? Do they work? If so, how? Should researchers be interested?

Thoughts on using the new online qualitative tools

Published
May 2013
Author
Nicole M. Freund
Abstract
A corporate researcher offers an overview of some of the newer online qualitative methods, from MROCs to mobile, and the best ways to use them.

* Tips for effective community engagement

Published
April 2012
Authors
Tom De Ruyck and Niels Schillewaert
Abstract
To get the most from your MROC, use these ideas to make sure that respondents and internal stakeholders alike are fully engaged in the process.

* Using social media as the next step in CRM

Published
August 2012
Author
Suresh Subbiah
Abstract
Using a professional power-tool provider as an example, the author discusses various social media campaigns for gathering customer insights, along with the supporting technology and platforms.

What happens when community participants start acting like researchers?

Published
April 2013
Authors
Anouk Willems, Tom De Ruyck and Niels Schillewaert
Abstract
Drawing from case study examples, the authors explore their experiences with using co-moderation, co-analysis and co-reporting to give participants more active roles in research communities.

 

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