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Marketing Research Articles Related to Diary Panels

Marketing Research Articles Related to Diary Panels

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A report on the 2009 Globalpark Market Research Software Survey

Published
July 2010
Authors
Tim Macer and Sheila Wilson
Abstract
This time around, results show that larger research companies are leading the charge when it comes to adopting mobile research techniques and, in spite of all the industry buzz, online communities have not yet taken off.

Eating behavior trends revealed in Pillsbury study

Published
June 1988
Author
Quirk's Staff
Abstract
Pillsbury used data from a menu census - food diaries - collected at three points during the past 15 years to discover the changes which have occurred in America's eating behavior. Each census had a sample of approximately 1,000 households for a total sample size of 3,000. After all the quantitative data had been analyzed and compared, focus groups were conducted to further explore the five main types of eating behaviors found in the survey data.

Evolving professionals, evolving panels: B2B research propels a new era of business insights

Published
April 2013
Authors
Tonya Parsons and Adam Sowers
Abstract
B2B research is becoming more demanding and researchers must consider the changing professional landscape and tailor their solutions to gather rich insights. The authors use B2B panels as an example of a traditional technique that can be modified to suit evolving B2B needs.

Get creative: Seven solutions to improve usability studies

Published
April 2013
Author
Pamela Walshe
Abstract
This article outlines how seven research methodologies not traditionally employed in user experience research can improve usability studies.

How to obtain a 360-degree view of pharmaceutical usage

Published
February 2011
Author
Laura Winn Johnson
Abstract
By combining ethnographic and other research methods, pharmaceutical firms can get a fuller picture of how patients use - or don’t use - the medications prescribed to them.

Moving diary panels to the Internet

Published
July 2006
Author
Terry Brazeal
Abstract
Diary panels, due to their nature and complexity, present unique problems in translation from a paper-based to an online approach and require new solutions. Important issues to consider involve incentives, panelist experience and diary design.

Questions you should ask when selecting a panel provider

Published
November 2009
Author
Quirk's Staff
Abstract
Make sure you're asking the right questions to find the best panel provider for your needs.

Take these steps to build your research on a solid foundation

Published
November 2010
Author
Mark Hardy
Abstract
Beyond getting the right sample, researchers conducting online surveys face a host of obstacles, from harder-to-reach consumers to the speeders and cheaters who lurk among the pool of willing respondents. Here are 10 topics to cover with your sample provider to help improve your odds.

Trade Talk: Industry study finds researchers struggling, adapting

Published
December 2009
Author
Joseph Rydholm, Quirk's Editor
Abstract
The 2009 Research Industry Trends study from Rockhopper Research takes a look at where research is hurting the most, where research is headed and how researchers are feeling.

Trade Talk: Re-thinking the youth market

Published
February 1990
Author
Joseph Rydholm, Quirk's Editor
Abstract
Using beauty and cosmetics research as a reference, Irma Zandl weighs in on how today's youths are not what marketers expect.

You can learn some interesting things when you force consumers to stop using - or make them use too much of - a product

Published
December 2009
Author
Bryan Urbick
Abstract
Deprivation research, in which a consumer’s favorite product is withheld from them, is a useful market research tool but is more powerful when inundation research is run in tandem. Forcing product usage on a group of consumers can uncover equally compelling findings, the author argues.