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Marketing Research Articles Related to Mail Panels

Marketing Research Articles Related to Mail Panels

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A report on the 2009 Globalpark Market Research Software Survey

Published
July 2010
Authors
Tim Macer and Sheila Wilson
Abstract
This time around, results show that larger research companies are leading the charge when it comes to adopting mobile research techniques and, in spite of all the industry buzz, online communities have not yet taken off.

Ask yourself a few questions at the outset to make sure you get the data you need

Published
May 2002
Authors
Seymour Sudman and Brian Wansink
Abstract
Given the widespread use of consumer panel techniques in marketing work, nearly every marketing executive or researcher concerned with consumer goods will have to consider this technique in their work. Detailing 11 tips, this article outlines the principal factors to keep in mind when selecting a consumer panel service.

Don't overlook panel research

Published
June 1990
Author
H. Catherine Bueter
Abstract
This article describes the process of panel research and compares panel research with focus group research in terms of time, cost and potential benefits.

Evolving professionals, evolving panels: B2B research propels a new era of business insights

Published
April 2013
Authors
Tonya Parsons and Adam Sowers
Abstract
B2B research is becoming more demanding and researchers must consider the changing professional landscape and tailor their solutions to gather rich insights. The authors use B2B panels as an example of a traditional technique that can be modified to suit evolving B2B needs.

From the Publisher June/July 1987

Published
June 1987
Author
Tom Quirk, QMRR Publisher
Abstract
Short and direct questionnaires are key to panel member satisfaction and retention.

Has data collection improved or gotten worse?

Published
July 2005
Author
Harvey Lauer
Abstract
From telephone and mail research to online, the author charts the progress of data gathering and calls into question whether the Internet is the savior many view it as.

Is data from a representative online panel more valid?

Published
January 2004
Author
John J. Lewis
Abstract
The author, who works for a research panel provider, argues that different online research resources and techniques can yield very different results. Knowing the effects of these factors, some of which are outlined via a research-on-research-style report, is essential to making the correct business decisions and to taking full advantage of all the Internet has to offer.

Out with the old? Not so fast - how intercept interviewing is still valuable

Published
May 2010
Author
Michelle Finzel
Abstract
Researcher Michelle Finzel discusses the non-extinction of intercept interviewing and how, even in the new school of high-tech research, it is still valuable and valid.

Questions you should ask when selecting a panel provider

Published
November 2009
Author
Quirk's Staff
Abstract
Make sure you're asking the right questions to find the best panel provider for your needs.

Syndicated study tracks trends in office furniture

Published
August 1988
Author
Quirk's Staff
Abstract
Kennedy Research Inc. conducts a quarterly Office Trends study to gain insights and information on the office industry. The firm mails a questionnaire to participants from a panel of key industry experts drawn primarily from top dealers, contractors, general managers, design firms, architects and Fortune 500 companies. The article describes the key questions in the study and highlights how three companies have used the results in their businesses.

Take these steps to build your research on a solid foundation

Published
November 2010
Author
Mark Hardy
Abstract
Beyond getting the right sample, researchers conducting online surveys face a host of obstacles, from harder-to-reach consumers to the speeders and cheaters who lurk among the pool of willing respondents. Here are 10 topics to cover with your sample provider to help improve your odds.

Trade Talk: Industry study finds researchers struggling, adapting

Published
December 2009
Author
Joseph Rydholm, Quirk's Editor
Abstract
The 2009 Research Industry Trends study from Rockhopper Research takes a look at where research is hurting the most, where research is headed and how researchers are feeling.

Trade Talk: Panel builds bond with remodelors

Published
June 2005
Author
Joseph Rydholm, Quirk's Editor
Abstract
One panel profiles the chronic home-remodeler, from demographics to values.

Trade Talk: Re-thinking the youth market

Published
February 1990
Author
Joseph Rydholm, Quirk's Editor
Abstract
Using beauty and cosmetics research as a reference, Irma Zandl weighs in on how today's youths are not what marketers expect.

Using an in-house sales panel to enhance a total marketing research program

Published
December 1990
Authors
Debra Hansen and Christine Rix
Abstract
Mutual of Omaha Insurance Co. established an ongoing agent panel to complement its primary consumer research to explore issues such as advertising effectiveness, product concepts, sales ideas, market/buyer characteristics and other marketing-related issues. A short survey was used to determine agent willingness to be a panel member and to develop profiles of the responding panel members.