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Marketing Research Articles Related to Online Panels

Marketing Research Articles Related to Online Panels

Showing items 1-20 of 110.

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10 ways to keep your panel respondents happy

Published
January 2009
Author
Nate Hardy
Abstract
For many panel members, money can’t by their happiness. After analyzing data from thousands of surveys, the author found a number of common-sense satisfaction drivers that didn’t cost any extra money to implement, including: keep questionnaires simple; pre-test your surveys; avoid repetitive questions; and pay incentives promptly.

5 lessons learned from running a multigenerational panel

Published
April 2014
Author
Mary McIlrath
Abstract
A research-on-research look at what happens when you create and manage a community of Millennial, Gen X and Boomer participants.

A how-to guide to using online specialty panels

Published
February 2007
Author
Mitch Eggers
Abstract
Specialty online panels offer researchers a way to talk to hard-to-find or specialized audiences. Tips are provided for building panels and various panel groups (hobby-focused, medical, new mothers, etc.) are discussed.

A look at consistency in global non-probabilistic online samples

Published
November 2012
Authors
Steven Gittelman and Elaine Trimarchi
Abstract
The authors examine results from a consistency analysis conducted in 13 countries with samples from 10 panel companies to highlight differences in data quality.

A look at some of the topics covered at this year’s ASC conference

Published
November 2007
Author
Tim Macer
Abstract
At the 2007 meeting of the Association for Survey Computing, presenters offered a number of provocative takes on the current state of data-gathering, specifically online research. Issues regarding data quality, problem panelist types and ways to earn respondent trust were explored.

A look at the impact of boredom on the respondent experience

Published
November 2008
Authors
Jon Puleston and Deborah Sleep
Abstract
The first of a two-part series on improving online respondent engagement looks at the problems caused by factors such as overlong questionnaires and the overuse of grid-type questions.

A report on the 2009 Globalpark Market Research Software Survey

Published
July 2010
Authors
Tim Macer and Sheila Wilson
Abstract
This time around, results show that larger research companies are leading the charge when it comes to adopting mobile research techniques and, in spite of all the industry buzz, online communities have not yet taken off.

A report on the Confirmit Market Research Software Survey

Published
August 2012
Authors
Tim Macer and Sheila Wilson
Abstract
The annual study of research software users finds curious levels of resistance toward smartphone-using respondents and a growing need for skilled data visualizers.

A report on the Confirmit Market Research Software Survey

Published
June 2013
Authors
Tim Macer and Sheila Wilson
Abstract
Among the highlights in this recap of the annual study of software and technology usage by research companies are ongoing struggles with survey length and a marked commitment to quality control.

A study of non-response patterns

Published
January 2005
Authors
Kurt Knapton and Steve Myers
Abstract
Based on results of an analysis of e-Rewards panel data, the authors explore non-response bias and discuss its effects.

A test of seven panels measured the impact of three problem respondent types

Published
July 2007
Authors
Aron Levine and Michael G. Holmes
Abstract
Samples from seven panel providers were tested to determine the impact of problems such as multiple survey registrations and speeders. Among the findings, the study found that the answers and opinions of speeders and hyperactives did not vary significantly from those of other respondents.

An analysis of the past 20 years of client-side research buying

Published
October 2011
Author
Emily Goon, Quirk's Content Editor
Abstract
Two decades’ worth of data from the Quirk’s circulation database is examined to discover what shifts have taken place in the research industry - including the advent of online and the latest economic crisis - and to predict where it might be headed.

An approach to selecting online respondents

Published
February 2013
Author
George Terhanian
Abstract
What can a 12-year-old teach us about developing sample for an online tracking study?

An examination of strategies for panel-blending

Published
July 2009
Authors
Michael A. Fallig and Derek Allen
Abstract
This article offers a report on a research-on-research project which sought to measure the effects of respondents’ various personality traits on their participation in online research.

An overview of global Web adoption rates and their impact on online research

Published
July 2006
Authors
Kira R. Signer and Andy Korman
Abstract
As Internet adoption rates grow throughout the world, online research is becoming more and more viable. Still, each country presents various obstacles and the authors provide a country-by-country breakdown of penetration rates and offer notes and a go/no-go verdict on conducting Web research in the various regions.

Are undesirable respondents skewing your data?

Published
January 2008
Author
Wally Balden
Abstract
Using data from his firm's polling efforts, the author explores the effects of various forms of faulty survey-taking, such as speeding, inattentiveness and dishonest answers, on survey results.

Are you talking to the right people? The importance of online panel quality

Published
July 2003
Author
Hugh Davis
Abstract
The ability to obtain market feedback is now more important than ever, as corporate decision makers must make quick, yet well-informed business decisions. Online research offers benefits beyond speed and cost. This article discusses the benefits of online research, as well as the importance of opt-in participation, response rates, recruitment, best practices and considerations.

ARF initiative involves clients in creating standards and metrics to evaluate online research

Published
November 2007
Author
Robert I. Tomei
Abstract
The article explores the creation of and ideas behind the Advertising Research Foundation’s new Online Research Quality Initiative and Online Research Quality Council. The author is chairperson of the council.

Ask yourself a few questions at the outset to make sure you get the data you need

Published
May 2002
Authors
Seymour Sudman and Brian Wansink
Abstract
Given the widespread use of consumer panel techniques in marketing work, nearly every marketing executive or researcher concerned with consumer goods will have to consider this technique in their work. Detailing 11 tips, this article outlines the principal factors to keep in mind when selecting a consumer panel service.

BASES builds on online panel

Published
July 1999
Author
Joseph Marinelli
Abstract
ACNielsen BASES used the Internet to create a cost-efficient way to conduct more surveys in less time without compromising forecast accuracy: the BASES e-Panel.