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Marketing Research Articles Related to Online Panels

Marketing Research Articles Related to Online Panels

Showing items 1-20 of 104.

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10 ways to keep your panel respondents happy

Published
January 2009
Author
Nate Hardy
Abstract
For many panel members, money can’t by their happiness. After analyzing data from thousands of surveys, the author found a number of common-sense satisfaction drivers that didn’t cost any extra money to implement, including: keep questionnaires simple; pre-test your surveys; avoid repetitive questions; and pay incentives promptly.

A communal effort

Published
July 2005
Author
Michael T. Foley
Abstract
Drawing on surveys of panel respondents on why they participate in the research process, the authors discuss the steps needed to maintain and grow an online panel.

* A look at consistency in global non-probabilistic online samples

Published
November 2012
Authors
Steven Gittelman and Elaine Trimarchi
Abstract
The authors examine results from a consistency analysis conducted in 13 countries with samples from 10 panel companies to highlight differences in data quality.

A look at the impact of boredom on the respondent experience

Published
November 2008
Authors
Jon Puleston and Deborah Sleep
Abstract
The first of a two-part series on improving online respondent engagement looks at the problems caused by factors such as overlong questionnaires and the overuse of grid-type questions.

* A report on the 2009 Globalpark Market Research Software Survey

Published
July 2010
Authors
Tim Macer and Sheila Wilson
Abstract
This time around, results show that larger research companies are leading the charge when it comes to adopting mobile research techniques and, in spite of all the industry buzz, online communities have not yet taken off.

* A report on the Confirmit Market Research Software Survey

Published
August 2012
Authors
Tim Macer and Sheila Wilson
Abstract
The annual study of research software users finds curious levels of resistance toward smartphone-using respondents and a growing need for skilled data visualizers.

* An analysis of the past 20 years of client-side research buying

Published
October 2011
Author
Emily Goon, Quirk's Content Editor
Abstract
Two decades’ worth of data from the Quirk’s circulation database is examined to discover what shifts have taken place in the research industry - including the advent of online and the latest economic crisis - and to predict where it might be headed.

* An approach to selecting online respondents

Published
February 2013
Author
George Terhanian
Abstract
What can a 12-year-old teach us about developing sample for an online tracking study?

An examination of strategies for panel-blending

Published
July 2009
Authors
Michael A. Fallig and Derek Allen
Abstract
This article offers a report on a research-on-research project which sought to measure the effects of respondents’ various personality traits on their participation in online research.

An unwanted impact

Published
January 2008
Author
Wally Balden
Abstract
Using data from his firm's polling efforts, the author explores the effects of various forms of faulty survey-taking, such as speeding, inattentiveness and dishonest answers, on survey results.

Are you talking to the right people?

Published
July 2003
Author
Hugh Davis
Abstract
The ability to obtain market feedback is now more important than ever, as corporate decision makers must make quick, yet well-informed business decisions. Online research offers benefits beyond speed and cost. This article discusses the benefits of online research, as well as the importance of opt-in participation, response rates, recruitment, best practices and considerations.

Build a consensus, focus on quality

Published
November 2007
Author
Robert I. Tomei
Abstract
The article explores the creation of and ideas behind the Advertising Research Foundation’s new Online Research Quality Initiative and Online Research Quality Council. The author is chairperson of the council.

* Building house panels to the highest quality standards

Published
November 2010
Author
Jeffrey Henning
Abstract
House panels demand the same kind of best practices that are often applied to online or other types of panels. Companies that fail to monitor the use and health of their house panels risk squandering a valuable resource and alienating core customers.

* By the Numbers: Are Internet access panels a lemon market?

Published
August 2010
Author
David Haynes
Abstract
The author argues for a way to allow users of access panel research services to pre-judge the quality of their suppliers' products and eliminate the uncertainty that is harming both buyers and vendors.

By the Numbers: European research panels growing, adapting

Published
November 2005
Author
Andrew Cooper
Abstract
While European panels have been slower to develop than U.S. panels, they are now up to speed and represent a host of cultures, languages and countries.

* By the Numbers: Lessons for using online panels in B2B research

Published
November 2012
Author
Natalia Elsner
Abstract
Natalia Elsner outlines how to react when you have questions about the quality of B2B panel respondents.

* By the Numbers: Survey routers? Approach with caution

Published
November 2011
Author
Efrain Ribeiro
Abstract
The misuse of survey routers threatens to negate any benefits they might have to offer. This article argues that end-clients, vendors and industry bodies must work together to develop guidelines for their responsible application.

* By the Numbers: The need for quality assurance in profession-based targeted panels

Published
November 2010
Author
Chris Szczepanski
Abstract
The author offers a series of validation metrics that buyers of profession-based panels can discuss with their suppliers to better gauge sample quality.

* By the Numbers: Theory of adaptation or survival of the fittest?

Published
January 2013
Author
Kristin Cavallaro
Abstract
SSI's Kristin Cavallaro reports on the firm's examination of the effects of respondent tenure on panel data.

By the Numbers: Tragedy of the commons revisited

Published
November 2007
Author
David Haynes
Abstract
In a follow-up to his 2005 article on telephone research, the author applies the same concept to online research, arguing that the industry has a duty to preserve and protect its most valuable natural resource: cooperative, willing research respondents.

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