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Marketing Research Articles Related to the Paper and Related Products Industry

Marketing Research Articles Related to the Paper and Related Products Industry

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Brawny takes a giant step into research

Published
November 1994
Author
Jack Weber
Abstract
The James River Corp. used focus groups as part of a nine-month research project that examined all phases of its Brawny brand franchise.

Families in no rush for back-to-school shopping

Published
July 2011
Author
Quirk's Staff

In Case You Missed It...March 2008

Published
March 2008
Author
Quirk's Staff
Abstract
News and notes on marketing and research: Avon; the stationery market; teens and social media

Qualitative technique helps Scott Paper find out if consumers cotton to new Cottonelle

Published
November 1995
Author
Joseph Rydholm, Quirk's Editor
Abstract
Scott Paper used Building Blocks, a qualitative research technique, to get consumers to build their ideal toilet paper. The information was used in the development of Cottonelle.

Research with business customers drives Georgia-Pacific Corp.'s massive reorganization effort

Published
April 1993
Author
Joseph Rydholm, Quirk's Editor
Abstract
After a merger between Georgia-Pacific Corporation and Great Northern Nekoosa Papers, researchers applied a three-pronged strategy to determine how to structure different parts of the new company. They used one-on-one interviews with senior management of the key merchant distributors of G-P's papers, focus groups with printers and designers who were major users of Hopper and Nekoosa premium papers, and quantitative surveys of office paper buyers, printers and designers.