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Marketing Research Articles Related to Personal/CAPI Interviewing

Marketing Research Articles Related to Personal/CAPI Interviewing

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A report on the 2008 Confirmit Market Research Software Survey

Published
May 2009
Authors
Sheila Wilson and Tim Macer
Abstract
Findings from the annual Confirmit Market Research Software Survey show that firms feel they aren’t getting everything they need from existing software. As a result, they are developing their own programs and actively open to switching to those of other providers.

Cell phone-based feedback system lets Budget Rent A Car respond quickly and to customer complaints

Published
October 2007
Author
Johann Leitner
Abstract
In South Africa, Budget Rent A Car has used a cell phone-based survey methodology to increase response times to customer complaints and also show that the company follows up on issues important to customers.

Electronics retailer Future Shop embraces comprehensive service measurement program

Published
October 2003
Author
John Kiska
Abstract
Future Shop uses an e-clipboard survey to measure customer satisfaction in its efforts to improve customer satisfaction at the store level and as part of a series of system-wide changes to enhance customer service.

In-home CAPI: a new era in data collection?

Published
November 1999
Author
Rene Bos
Abstract
NIPO launched NIPO CAPI@HOME, a new methodology of data collection for market and opinion research, in 1999. This article explains why NIPO is convinced that this methodology represents a new era in data collection.

The MCAPI primer: Part I: Introducing MCAPI

Published
February 2003
Author
John Weisberg
Abstract
This article is the first of two covering mobile computer-assisted personal interviewing (MCAPI). The primer explains what MCAPI is, what makes it mobile, the advantages of using MCAPI, when to use the method and costs.

The MCAPI primer: Part II: Implementing MCAPI

Published
November 2003
Author
John Weisberg
Abstract
This second of two parts offering a primer on MCAPI concludes with advice on how to select and use an MCAPI system. The discussion includes software, hardware, implementation issues and additional resources.