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Marketing Research Articles Related to the Pet Foods and Supplies Industry

Marketing Research Articles Related to the Pet Foods and Supplies Industry

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Facebook Graphs: Charting a new course for MR recruiting?

Published
February 2013
Author
Lorin Drake
Abstract
The author provides an overview of Facebook's Graph Search function and examines its application for marketing research, specifically how Graph Search can be used to find and recruit qualified respondents.

How 3-D storytelling collages can jump-start focus group discussions

Published
May 2011
Author
Susan Fader
Abstract
The author explains how 3-D collaging gives respondents a wider range of artifacts with which to express their feelings on a product or service, potentially unearthing a richer lode of insights.

Trade Talk: Magazine purrs along nicely

Published
April 1989
Author
Joseph Rydholm, Quirk's Editor
Abstract
A well-known character can be a valuable asset to a company. Star Kist’s 9 Lives cat food has such an asset with Morris the Cat. This article discusses the expansion of Morris into The Morris Report, a quarterly magazine with several departments, including an advice column written by a veterinarian, and cat tales sent in by readers.

Where will your company’s next great idea come from? From your customers.

Published
July 2007
Authors
Mike Waite and Emily Morris
Abstract
Collaborating with customers, through online communities, offers a new and exciting way to develop new product ideas. The authors present examples from Del Monte Foods and its research with pet owners and from a toy manufacturer and snack-food maker.