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Marketing Research Articles Related to Research with Pharmacies / Drug Stores

Marketing Research Articles Related to Research with Pharmacies / Drug Stores

Showing items 1-12 of 12.

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Big Pharma, the new economy and its effect on marketing research

Published
December 2011
Author
James E. Heasley II
Abstract
Along with an overview of the pharmaceutical industry’s current woes, the author explores how researchers should react to the changing marketplace.

Focus groups aid store location research

Published
December 2000
Author
Patrick Quinlan
Abstract
A retail chain system operating supermarkets and deep-discount drugstores in the Midwest used focus groups to determine if market acceptance of the concept of a store in a new location could be expected and to provide a definition of the store service mix desired in the new market.

Helping wrangle big data: Monte Carlo for marketing research

Published
May 2013
Author
Michael Lieberman
Abstract
This article walks readers through an example of a Monte Carlo simulation and details how this methodology is useful for marketing researchers looking to manage big data and compete with predictive analytics.

How to obtain a 360-degree view of pharmaceutical usage

Published
February 2011
Author
Laura Winn Johnson
Abstract
By combining ethnographic and other research methods, pharmaceutical firms can get a fuller picture of how patients use - or don’t use - the medications prescribed to them.

How to submit patient or physician attitudinal survey data to medical journals

Published
March 2011
Authors
Laura F. Quinn and Jan S. Redfern
Abstract
The authors provide guidance for submitting patient, health care provider or general-public survey data to peer-reviewed medical journals. Scientific merit, objectivity and transparency are key.

Research ensures success for Seldane

Published
January 1989
Author
Joseph Rydholm, Quirk's Editor
Abstract
Merrell Dow Pharmaceuticals used phone surveys and interviews with allergy sufferers and physicians to determine the market potential for its breakthrough allergy medication Seldane.

Tips to make difficult medical recruiting easy

Published
March 2013
Author
Chris Lee
Abstract
To keep clients happy – and profits intact – medical recruiters need a full understanding of the study and respondent parameters with which they’re dealing. A bit of Google-searching is often just what the doctor ordered.

Trade Talk: Eisenberg book looks at why we buy

Published
November 2009
Author
Joseph Rydholm, Quirk's Editor

Trade Talk: Is pressure from cashiers corrupting customer sat?

Published
October 2010
Author
Joseph Rydholm, Quirk's Editor
Abstract
Quirk's Editor Joseph Rydholm looks at the practice of soliciting customer feedback survey participation at the cash registers.

USP asks pharmacists to evaluate new drug information source

Published
April 1997
Author
Joseph Rydholm, Quirk's Editor
Abstract
United States Pharmacopia used telephone interviews with pharmacists in developing a CD-ROM version of the company's voluminous print publication.

What marketers and researchers need to know about vaccines

Published
February 2014
Authors
Denise Wong, Michael Feehan, Dylan Johnson, Richard Durante and Lynsie Ranker
Abstract
This article outlines three ways vaccines are different from other pharmaceutical products and offers six tips for establishing a successful business, marketing and research strategy in the category.

Where companies are failing at using social media for customer service

Published
April 2013
Author
Marianne Hynd
Abstract
Ann Michaels & Associates conducted a mystery shopping study to examine 10 businesses in three markets to measure response times in social media venues (Facebook, Twitter and the "contact us" forms on the company Web sites) to examine how social media works as a means of customer service.