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Marketing Research Articles Related to Research with Pharmacists

Marketing Research Articles Related to Research with Pharmacists

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10 tips for conducting better product research with clinicians

Published
January 2013
Author
Joe Kalinowski
Abstract
When conducting research among clinicians, it's important to consider the unique medical environment and remember that clinicians are people, not just professionals.

Energy company uses brand-to-media consonance assessments to optimize ad effectiveness

Published
May 2003
Authors
Allen Gerber and Robert Passikoff
Abstract
KeySpan Energy uses brand-to-media consonance to determine the effects each of 11 cable networks had on awareness scores and on target audience ratings of the brand.

How to submit patient or physician attitudinal survey data to medical journals

Published
March 2011
Authors
Laura F. Quinn and Jan S. Redfern
Abstract
The authors provide guidance for submitting patient, health care provider or general-public survey data to peer-reviewed medical journals. Scientific merit, objectivity and transparency are key.

Research with drug store shoppers shapes advertising for Standard Drug

Published
March 1992
Author
Quirk's Staff
Abstract
Standard Drug Company conducted a three-phased research program to determine its marketing strategy. To compare service levels among competitors, in Phase 1, participants shopped at Standard drug and its competitors, completed a questionnaire and participated in focus groups. The results of the first phase led to the development of 16 drugstore concepts that were tested using focus groups in Phase 2. The final phase applied a quantitative approach using telephone surveys of selected households.

Trade Talk: Landmark health care bill contained win for researchers

Published
May 2010
Author
Joseph Rydholm, Quirk's Editor
Abstract
The 2010 health care bill included a modified version of the Physician Payment Sunshine Act that effectively excludes the honoraria that are usually paid to doctors for taking part in scientific survey and marketing research from the Sunshine Act’s reporting requirements.

USP asks pharmacists to evaluate new drug information source

Published
April 1997
Author
Joseph Rydholm, Quirk's Editor
Abstract
United States Pharmacopia used telephone interviews with pharmacists in developing a CD-ROM version of the company's voluminous print publication.

What marketers and researchers need to know about vaccines

Published
February 2014
Authors
Denise Wong, Michael Feehan, Dylan Johnson, Richard Durante and Lynsie Ranker
Abstract
This article outlines three ways vaccines are different from other pharmaceutical products and offers six tips for establishing a successful business, marketing and research strategy in the category.

Will big privacy kill big data in health care?

Published
August 2014
Author
Jessica Santos
Abstract
Big data comes with big challenges. The author discusses how patient privacy challenges and violations affect big data in health care.